Search Monkey - Open Hack London '09

SearchMonkey - A whirlwind tour Neil Crosby

Who am I? @NeilCrosby European Frontend Architect for Search at Yahoo! I work on SearchMonkey. 2

What is SearchMonkey? • Yahoo! Search’s Open Platform. • Uses structured data to enhance search results. 3

SearchMonkey lets you... • Style results for certain URL patterns. • Brand those results. • Make the results more useful for users. 4

Three ways to change the SERP • Let us do it for you - just structure your data nicely. • Enhance a result directly. • Make an Infobar. 5

Auto-enhanced Result 6

Auto-Enhanced Result 7

Auto-Enhanced Result Instructions at http://developer.search.yahoo.com/start 8

User-Enhanced Result 9

User-Enhanced Result 10

User-Enhanced Result • Change the title and abstract. • Add image, favicon, quicklinks, key/value pairs. • Create this at http://developer.search.yahoo.com/ 11

Infobar 12

Infobar 13

Where’s the data from? • Microformats. • RDF. • XSLT. • Yahoo!’s index. • Delicious (coming soon). 14

RDF and µFormats • Use one of these? Then life is easy. • We index the data and give it back to you. 15

No machine data? • No matter. • Write an XSLT - it isn’t hard. 16

The Developer Tool http://developer.search.yahoo.com/ 17

And now for some funky monkeys... 18

Expose all known meta-data gallery.search.yahoo.com/application?smid=NAo 19

Show top Delicious tags gallery.search.yahoo.com/application?smid=zsW.s 20

Use location data to make a map gallery.search.yahoo.com/application?smid=rtK 21

Expose whatever data you want gallery.search.yahoo.com/application?smid=NAo 22

Get help • searchmonkey-developers@yahoogroups.com • Grab me over the weekend. • Read my SearchMonkey tutorial. 23

Search Monkey - Open Hack London '09

by Neil Crosby

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