SearchMonkey - A whirlwind tour
Neil Crosby

Who am I?
@NeilCrosby
European Frontend Architect for Search at
Yahoo!
I work on SearchMonkey.
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What is SearchMonkey?
• Yahoo! Search’s Open Platform.
• Uses structured data to enhance search results.
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SearchMonkey lets you...
• Style results for certain URL patterns.
• Brand those results.
• Make the results more useful for users.
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Three ways to change the SERP
• Let us do it for you - just structure your data nicely.
• Enhance a result directly.
• Make an Infobar.
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Auto-enhanced Result
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Auto-Enhanced Result
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Auto-Enhanced Result
Instructions at http://developer.search.yahoo.com/start
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User-Enhanced Result
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User-Enhanced Result
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User-Enhanced Result
• Change the title and abstract.
• Add image, favicon, quicklinks, key/value pairs.
• Create this at http://developer.search.yahoo.com/
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Infobar
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Infobar
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Where’s the data from?
• Microformats.
• RDF.
• XSLT.
• Yahoo!’s index.
• Delicious (coming soon).
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RDF and µFormats
• Use one of these? Then life is easy.
• We index the data and give it back to you.
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No machine data?
• No matter.
• Write an XSLT - it isn’t hard.
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The Developer Tool
http://developer.search.yahoo.com/
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And now for some
funky monkeys...
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Expose all known meta-data
gallery.search.yahoo.com/application?smid=NAo
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Show top Delicious tags
gallery.search.yahoo.com/application?smid=zsW.s
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Use location data to make a map
gallery.search.yahoo.com/application?smid=rtK
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Expose whatever data you want
gallery.search.yahoo.com/application?smid=NAo
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Get help
• searchmonkey-developers@yahoogroups.com
• Grab me over the weekend.
• Read my SearchMonkey tutorial.
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