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Twitter For Musicians

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The Commandments of Twitter, written specifically for musicians

The Commandments of Twitter, written specifically for musicians


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  • The artist’s voice empowered - be passionate and be yourself
    Use hashtags to help spread the conversation
    Reply to your fans
    Do fan interviews, both impromptu and planned ones.
    Live-tweet events - you have a unique perspective that no-one else has
    Include photos of unique scenes and images
    Break news on your profile - do it before your publicist and you will get more followers instead of your PR
    Break bands - tell your followers about cool new bands (or films, books or TV shows)
    Use Twitter to source ideas for artwork, album titles or tour dates
    Sell exclusive product to your followers by Tweeting a link
  • Transcript

    • 1. Twitter For Musicians A Digital Marketing Guide • The artist’s voice empowered - be passionate and be yourself • Use hashtags to help spread the conversation • Reply to your fans • Do fan interviews, both impromptu and planned ones. • Live-tweet events - you have a unique perspective that no-one else has • Include photos of unique scenes and images • Break news on your profile - do it before your publicist and you will get more followers instead of your PR • Break bands - tell your followers about cool new bands (or films, books or TV shows) • Use Twitter to source ideas for artwork, album titles or tour dates • Sell exclusive product to your followers by Tweeting a link MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 2. Twitter Marketing For Musicians This presentation is based upon the short eBook, ‘Twitter Marketing For Musicians,” available on Amazon: Amzn.to/1jRPDLG MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 3. The artist’s voice empowered - be passionate and be yourself Twitter posts are immediate, direct and global. Your followers will see what you have written seconds after you posted it. That’s why Twitter is so useful. Your fans want to know what you, and no-body else but you, has to say. Which means empowerment is at your fingertips. Now, it’s not what your label, manager, publicist or booking agent wants to say - it’s all under your control. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 4. Use hashtags to help spread the conversation Just in case you're not aware, this is a hashtag: # By placing a hashtag in front of a word or phrase (don’t use spaces or punctuation) you can make it searchable. This means if people want to follow a certain topic or conversation then they can search for the hashtagged word simply by clicking on it. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 5. Reply to your fans Lady Gaga has over 31 million followers; can she be expected to reply to them all? Well, no, not all of them But then, she doesn’t have to. She simply answers a few. Or retweets a couple of comments each day. That way fans get to see questions are being read and occasionally answered and not ignored MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 6. Do fan interviews, both impromptu and planned ones. Interviews are generally regarded as a necessary evil to give fans more information about what you're up to but it can get depressing when the hundredth journalist asks you the exact same questions as the first. Twitter can give you the ability to conduct an impromptu interview wherever you are. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 7. Live-tweet events - you have a unique perspective that no-one else has As an artist you lead an extraordinary life. You get to do things most people only dream of. Even if you’re not yet filling Wembley Stadium, you will be touring, playing gigs, jamming in the studio, traveling, hanging out with interesting people, performing at festivals etc. And throughout it all, you have unique perspective. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 8. Include photos of unique scenes and images Photos can provide your followers with a context, a background or a view that not only helps them to see what you’re describing but also does it without using any characters at all, leaving you with your full 140! MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 9. Break news on your profile News can be announced by the artist when it happens. Have you decided on the title of your new single? Announce it. A gig date has been confirmed? A TV appearance? A radio playlist? Your track is now available on iTunes or Spotify? Then tell your fans. They want to know. It’s one of the reasons why they followed you. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 10. Tell Followers about bands, films, books or TV shows Being connected means we can’t be isolated or exist in our own bubble, oblivious to everything going on around us. As interesting things enter our lives or catch our eye it is natural to share them with our followers so they can check them out too. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 11. Use Twitter to source ideas for artwork, album titles or tour dates People, when they get invited to, can often have astoundingly good ideas. Although you are the artist, there are millions of incredibly talented people who listen to you and would love to contribute their ideas as photos, artwork or videos. It’s worth considering the power of crowdsourcing whenever you get an opportunity. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 12. Sell exclusive product to your followers by Tweeting a link Followers will appreciate you giving them exclusive offers even if they don’t always use them or buy the merchandise. Word will spread quickly amongst the fans so they are more engaged and look forward to receiving your Tweets since they know it could lead them to a special offer. MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 13. About The Author Of This Guide Neil Cartwright is a veteran of Digital Marketing, having built his first website in 1995. He joined Sony Music as their first dedicated digital marketing manager in 1997 and pioneered in areas such as social media, online PR, digital distribution & Direct to Fan. He now runs his own agency and training academy Million Media Website www.millionmedia.com Learning Academy www.theartistnetwork.ws MillionMedia.com A Digital Marketing Guide theartistnetwork.ws
    • 14. Twitter Marketing For Musicians This presentation is based upon the short eBook, ‘Twitter Marketing For Musicians,” available on Amazon: Amzn.to/1jRPDLG MillionMedia.com A Digital Marketing Guide theartistnetwork.ws