Addressing the Local Blind SpotThe Brand ImperativeNeil CristFounder & CEO - Venuelabs@neilcrist @venuelabs               ...
All about Venuelabs              Venuelabs provides local customer intelligence to large              brands. They are a p...
Evolution of Social Sharing – Shifting to Local   2000            2004              2007          2010+   Sharing your   S...
Consumers are LocalEvery 24 hours…
You’re Already Local
Consumer Adoption Driving Growth in Mobile Local Data
Brand’s Blind to Local – August 2011                                                                         Blind Spot Av...
Blind Spot Refresh – Sept 2012                                                                                Blind Spot A...
67 PERCENTOf the photos being shared on the webtoday have been tagged with location.
A Picture is Worth a Thousand Words
Local Informs Across Functions
Integrated Local Listening
Michelle Bakva                   John TrautmanMarketing Manager                Vice PresidentNational Veterinary Associate...
#dflocalThank you.www.venuelabs.com/snapshot@neilcrist   @venuelabs
Thank you    Neil Crist    Founder & CEO    Venuelabs    @neilcrist   @venuelabs
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Venuelabs Dreamforce 2012 Addressing the Brand Local Blind Spot

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Consumers are using their smartphones to share their local experiences with friends, leaving digital breadcrumbs along the way. Learn how this explosive trend is helping brands better understand the local customer experience with their storefronts - and how it is powering a new level of actionable insight that is informing every function of the business, including sales, marketing, customer service, competitive analysis and operations. Includes client panelists.

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Venuelabs Dreamforce 2012 Addressing the Brand Local Blind Spot

  1. 1. Addressing the Local Blind SpotThe Brand ImperativeNeil CristFounder & CEO - Venuelabs@neilcrist @venuelabs #dflocal
  2. 2. All about Venuelabs Venuelabs provides local customer intelligence to large brands. They are a pioneer in the emerging field of location based analytics, transforming mobile consumer content and activity into actionable customer insight.  Tracking over 215,000 locations for 1750+ brands in 15 countries  Provide in-store customer perspective and sentiment  Cross functional dashboards inform customer service, marketing, operations, customer research, competitive intelligence teams
  3. 3. Evolution of Social Sharing – Shifting to Local 2000 2004 2007 2010+ Sharing your Sharing photos, Sharing what Sharing where ideas updates you’re doing you are
  4. 4. Consumers are LocalEvery 24 hours…
  5. 5. You’re Already Local
  6. 6. Consumer Adoption Driving Growth in Mobile Local Data
  7. 7. Brand’s Blind to Local – August 2011 Blind Spot Avg 70% Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
  8. 8. Blind Spot Refresh – Sept 2012 Blind Spot Avg - 3% 79% + 4% 80% 81% +11% + 14% 82% + 15% 78% + 28% 90% Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
  9. 9. 67 PERCENTOf the photos being shared on the webtoday have been tagged with location.
  10. 10. A Picture is Worth a Thousand Words
  11. 11. Local Informs Across Functions
  12. 12. Integrated Local Listening
  13. 13. Michelle Bakva John TrautmanMarketing Manager Vice PresidentNational Veterinary Associates Emerald City Smoothie
  14. 14. #dflocalThank you.www.venuelabs.com/snapshot@neilcrist @venuelabs
  15. 15. Thank you Neil Crist Founder & CEO Venuelabs @neilcrist @venuelabs
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