So lomo chamber presentation

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Social Local Mobile Presentation

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So lomo chamber presentation

  1. 1. SOCIAL LOCAL MOBILE NEIL BREWSTER
  2. 2. ABOUT ME Neil Brewster Chamber Marketing Forum Digital Agency “Serious Players’ Webmaster”
  3. 3. SOLOMO
  4. 4. SO LO MO
  5. 5. SO LO MO Combined Strategy of 3 Different Marketing Tactics Local / Location Search Social Media Mobile
  6. 6. SO LO MO 2 billion on the web Google - 1 billion unique views per month (50%) Facebook – 43% reach 5 Billion Mobile Phones – 50% are Smart phones
  7. 7. SO LO MO 1 in 5 Searches in Google Are Local 9 out of 10 Local Searches Result in: Phonecall / visit / purchase
  8. 8. SO LO MO 50% of local search is not specific CONSUMERS ARE SEARCHING LOCALLY 23% More likely to contact a business with a picture in the listing Half use Reviews when finding products / services / in store
  9. 9. SO LO MO 9 out of 10 Smart phone users search local By 2015 Local search on a mobile will…. 40% of Google searches on a mobile are local ½ of you use apps for local search
  10. 10. SO LO MO Social Media is prominent. Consumers use social media for local search An Active Social Strategy = Web Prominence
  11. 11. SO LO MO Typical Marketing Budget 21% PPC – Tried Bing? 19% Email 11% Social Media 10% SEO
  12. 12. SO LO MO Local Search would Cost a fraction. Furthermore, 61% consider Local Results more relevant and trustworthy. More than Ads More than Organic Search Results
  13. 13. SO LO MO 86% of Corporations are or have planned a local strategy. My tyres….
  14. 14. SO LO MO Can Anybody Find You? Take your own mobile Test
  15. 15. SO LO MO STAY RELEVANT GET SOCIAL THINK LOCAL SPEND ON MOBILE
  16. 16. SO LO MO Social Low cost – Be creative Will it blend - http://youtu.be/fLreo24WYeQ United Breaks Guitars - http://youtu.be/5YGc4zOqozo
  17. 17. SO LO MO Local / Location Google Google Plus Google places Google Maps Foursquare FB Check in Reviews
  18. 18. SO LO MO MOBILE Responsive Dedicated App SMS Geofencing
  19. 19. AMAZING TOOLS
  20. 20. LEAD FORENSICS
  21. 21. RESPONSE TAP
  22. 22. TAKE ACTION SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK NEIL BREWSTER

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