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So lomo chamber presentation

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Social Local Mobile Presentation

Social Local Mobile Presentation

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  • 1. SOCIAL LOCAL MOBILE NEIL BREWSTER
  • 2. ABOUT ME Neil Brewster Chamber Marketing Forum Digital Agency “Serious Players’ Webmaster”
  • 3. SOLOMO
  • 4. SO LO MO
  • 5. SO LO MO Combined Strategy of 3 Different Marketing Tactics Local / Location Search Social Media Mobile
  • 6. SO LO MO 2 billion on the web Google - 1 billion unique views per month (50%) Facebook – 43% reach 5 Billion Mobile Phones – 50% are Smart phones
  • 7. SO LO MO 1 in 5 Searches in Google Are Local 9 out of 10 Local Searches Result in: Phonecall / visit / purchase
  • 8. SO LO MO 50% of local search is not specific CONSUMERS ARE SEARCHING LOCALLY 23% More likely to contact a business with a picture in the listing Half use Reviews when finding products / services / in store
  • 9. SO LO MO 9 out of 10 Smart phone users search local By 2015 Local search on a mobile will…. 40% of Google searches on a mobile are local ½ of you use apps for local search
  • 10. SO LO MO Social Media is prominent. Consumers use social media for local search An Active Social Strategy = Web Prominence
  • 11. SO LO MO Typical Marketing Budget 21% PPC – Tried Bing? 19% Email 11% Social Media 10% SEO
  • 12. SO LO MO Local Search would Cost a fraction. Furthermore, 61% consider Local Results more relevant and trustworthy. More than Ads More than Organic Search Results
  • 13. SO LO MO 86% of Corporations are or have planned a local strategy. My tyres….
  • 14. SO LO MO Can Anybody Find You? Take your own mobile Test
  • 15. SO LO MO STAY RELEVANT GET SOCIAL THINK LOCAL SPEND ON MOBILE
  • 16. SO LO MO Social Low cost – Be creative Will it blend - http://youtu.be/fLreo24WYeQ United Breaks Guitars - http://youtu.be/5YGc4zOqozo
  • 17. SO LO MO Local / Location Google Google Plus Google places Google Maps Foursquare FB Check in Reviews
  • 18. SO LO MO MOBILE Responsive Dedicated App SMS Geofencing
  • 19. AMAZING TOOLS
  • 20. LEAD FORENSICS
  • 21. RESPONSE TAP
  • 22. TAKE ACTION SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK NEIL BREWSTER