Third Party Social Networks Vs Business Owned Communities As A Social Marketing Strategy

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Third party social networks has its clear advantages but as a social marketing strategy which calls for better control of the online conversation around your business is that your best best?

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Third Party Social Networks Vs Business Owned Communities As A Social Marketing Strategy

  1. 1. Third Party Social Networks Vs Business Owned & Managed Communities Social Software & Social Networking Platform
  2. 2. Customers talk about your business online with or without your involvement Social Software & Social Networking Platform
  3. 3. There are two types of online platforms they can choose to discuss on Social Software & Social Networking Platform
  4. 4. Third Party social networks OR communities owned , hosted & managed by your business Social Software & Social Networking Platform
  5. 5. Third Party social networks have a large existing user base & make building a community easy Social Software & Social Networking Platform
  6. 6. They provide a wide reach but also have a disadvantage … Social Software & Social Networking Platform
  7. 7. As a business you have very little control over content & your community Social Software & Social Networking Platform
  8. 8. The level of ownership may not be enough to achieve specific marketing goals Social Software & Social Networking Platform
  9. 9. Social Software & Social Networking Platform Building, managing & hosting your own community can have some benefits
  10. 10. Social Software & Social Networking Platform Better ownership & control over content, conversation & community direction
  11. 11. Greater ownership of space and marketing messaging Social Software & Social Networking Platform
  12. 12. Can be customized and scaled with evolving needs of a growing community Social Software & Social Networking Platform
  13. 13. Can be integrated with other software platforms & marketing initiatives Social Software & Social Networking Platform
  14. 14. Can be more flexible for launching specific marketing objectives Social Software & Social Networking Platform
  15. 15. Building, managing and owning your community can… Social Software & Social Networking Platform
  16. 16. Help control the online conversation around your business Social Software & Social Networking Platform
  17. 17. Build a long term marketing asset & more importantly… Social Software & Social Networking Platform
  18. 18. Better, closer relationships with customers Social Software & Social Networking Platform
  19. 19. Communifire Social Software & Social Networking Platform Social Software & Social Networking Platform www.axerosolutions.com

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