Third Party Social Networks Vs Business Owned & Managed Communities Social Software & Social Networking Platform

Customers talk about your business online with or without your involvement Social Software & Social Networking Platform

There are two types of online platforms they can choose to discuss on Social Software & Social Networking Platform

Third Party social networks OR communities owned , hosted & managed by your business Social Software & Social Networking Platform

Third Party social networks have a large existing user base & make building a community easy Social Software & Social Networking Platform

They provide a wide reach but also have a disadvantage … Social Software & Social Networking Platform

As a business you have very little control over content & your community Social Software & Social Networking Platform

The level of ownership may not be enough to achieve specific marketing goals Social Software & Social Networking Platform

Social Software & Social Networking Platform Building, managing & hosting your own community can have some benefits

Social Software & Social Networking Platform Better ownership & control over content, conversation & community direction

Greater ownership of space and marketing messaging Social Software & Social Networking Platform

Can be customized and scaled with evolving needs of a growing community Social Software & Social Networking Platform

Can be integrated with other software platforms & marketing initiatives Social Software & Social Networking Platform

Can be more flexible for launching specific marketing objectives Social Software & Social Networking Platform

Building, managing and owning your community can… Social Software & Social Networking Platform

Help control the online conversation around your business Social Software & Social Networking Platform

Build a long term marketing asset & more importantly… Social Software & Social Networking Platform

Better, closer relationships with customers Social Software & Social Networking Platform

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