Authoring your Business Plan<br />A Guidance Presentation<br />On preparing <br />Impactful Business Plans<br />
Imagine yourself to be <br />JK Rowling…<br />…and start working on your next biggest best seller!<br />
You have money…do you still need a Business Plan<br />YES<br />You need to know your route<br />Because we are not telepat...
Basic Objectives<br />Business Concept<br />Understanding the market<br />Industry health and trends<br />Consistent busin...
The Preface<br />Visualise…<br />What you want to be heard<br />Who do you want to hear you<br />…and C<br />Challenge<br ...
The Back – PageYour 5 minutes of ‘Make-or-break’ <br />Executive summary / Financials / Management<br />Your base concept ...
Get ready to play…<br />Industry background<br />Which ground are you playing on?<br />Who are the teams?<br />OK…so what ...
Bring home the Team…<br />Company background<br />List out the team mates<br />Since when are you playing?<br />Rationale ...
The Game…<br />Core business idea<br />Operational and implementation details<br />The USP<br />The SWOT Analysis<br />Sus...
Hoist the flags…<br />Marketing gameplan<br />Target market size<br />Market research details<br />Customer profiling – ex...
The Money’s here…<br />Financial analysis<br />Past financials – P&L/Balance sheet/cash flow summary<br />Projections for ...
The Money’s here…2<br />Financial analysis<br />Sensitivity analysis<br />E.g. sales variance of +/- 15%<br />Scenario ana...
The Opponents…<br />Understand competition<br />Understand all possible risks<br />Mitigation strategies<br />
Warm-up…<br />Other significant information<br />Regulatory environment<br />Time lines<br />Implementation schedules<br /...
The softer skills…<br />Appeal to reader’s interest<br />Do your homework well<br />Get ready for exigencies<br />Have you...
STAY HUNGRY,<br />STAY FOOLISH<br />“ Hope is your most powerful weapon.<br />Self-Confidence is your greatest asset”<br /...
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Making a business plan

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Making a business plan

  1. 1. Authoring your Business Plan<br />A Guidance Presentation<br />On preparing <br />Impactful Business Plans<br />
  2. 2. Imagine yourself to be <br />JK Rowling…<br />…and start working on your next biggest best seller!<br />
  3. 3. You have money…do you still need a Business Plan<br />YES<br />You need to know your route<br />Because we are not telepathists!<br />Because everyone needs milestones to know that they are on correct path<br />Because you have to follow it up with a ‘sought-after autobiography’!<br />
  4. 4. Basic Objectives<br />Business Concept<br />Understanding the market<br />Industry health and trends<br />Consistent business focus<br />Clear strategic position<br />Capable management<br />Ability to attract and retain talent<br />Financial control<br />Anticipating and adapting change<br />Company’s values and integrity<br />
  5. 5. The Preface<br />Visualise…<br />What you want to be heard<br />Who do you want to hear you<br />…and C<br />Challenge<br />Control<br />Creativity<br />Cash<br />
  6. 6. The Back – PageYour 5 minutes of ‘Make-or-break’ <br />Executive summary / Financials / Management<br />Your base concept makes sense<br />Thoroughly planned<br />Management is capable<br />Clear-cut market exists<br />Incorporates significant competitive advantage<br />Financial projections are realistic<br />Investors have chance to make money<br />
  7. 7. Get ready to play…<br />Industry background<br />Which ground are you playing on?<br />Who are the teams?<br />OK…so what are you are seeing what others are not?<br />
  8. 8. Bring home the Team…<br />Company background<br />List out the team mates<br />Since when are you playing?<br />Rationale for seeking newer grounds<br />Why should we believe you?<br />
  9. 9. The Game…<br />Core business idea<br />Operational and implementation details<br />The USP<br />The SWOT Analysis<br />Sustainability<br />Competition<br />Any strategic partners/technology involved etc.<br />
  10. 10. Hoist the flags…<br />Marketing gameplan<br />Target market size<br />Market research details<br />Customer profiling – existing/potential/pipeline<br />Marketing strategy<br />Pricing strategy<br />
  11. 11. The Money’s here…<br />Financial analysis<br />Past financials – P&L/Balance sheet/cash flow summary<br />Projections for next five years<br />Quarterly analysis for first three years<br />Yearly analysis for five years<br />How is cash being raised<br />Cost of raising capital<br />Promoters’ Contribution<br />
  12. 12. The Money’s here…2<br />Financial analysis<br />Sensitivity analysis<br />E.g. sales variance of +/- 15%<br />Scenario analysis: optimistic/normal/pessimistic<br />Key Ratios<br />Break even<br />Expected IRR<br />Other parameters<br />Sales over different regions<br />Requirement of capex/working capital over years<br />
  13. 13. The Opponents…<br />Understand competition<br />Understand all possible risks<br />Mitigation strategies<br />
  14. 14. Warm-up…<br />Other significant information<br />Regulatory environment<br />Time lines<br />Implementation schedules<br />Key information sources<br />
  15. 15. The softer skills…<br />Appeal to reader’s interest<br />Do your homework well<br />Get ready for exigencies<br />Have you considered cost of hiring external experts?<br />Its your idea…let your dream make others lose their sleep!<br />
  16. 16. STAY HUNGRY,<br />STAY FOOLISH<br />“ Hope is your most powerful weapon.<br />Self-Confidence is your greatest asset”<br />Dhirubhai Ambani<br />
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