A Special Offer to Select Clients From    T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n s B e sp o k e En t...
If You Don’t Have a New Business MachineAlready Cranked Up and Winning New Clients          For Your Company Now?       X ...
But If You Are Ready to Make    New Business a Real Priority?   (and Are Prepared to Commit theResources, Energy, People a...
Introducing Exterior Design’s           Special “Gear Up for 4Q” Program  for Select Agencies/Marketing Services + Other F...
August ActivitiesLaunch of project1. Rigorous brand review of your company   (including all new biz materials, online   pr...
August ActivitiesTools1. Identify any existing content that can be used or   modified for key outreach components2. Review...
August ActivitiesTargets1.    Review Exterior Design Criteria Tools to establish specifics      regarding your best prospe...
Criteria Tools(page 1 of each form shown below)
Initial Prospect WorksheetPlease note that this form can also serve as a “real time” status report if we can establish the...
Initial Prospect Worksheet:              ContentColumns include: 1. Company (Top or Key Prospect plus web + other online p...
August ActivitiesResearch Deliverables: Prospect Client Forms1. The research done as a key component of   this project is ...
Prospect Client Form: Method of Delivery
TOP Prospect Client Form:               Basic Outline1. Introduction to Company/BrandSnapshot Summary of Company/Brand; Bo...
KEY Prospect Client Form:               Detailed OutlineNOTE: KEY Prospect Forms replicate initial info from TOP Prospect ...
September ActivitiesFinal Deliverables  – All deliverables (including all Prospect Client Forms and    strategies/creative...
What’s the Outcome of All This?Your final takeaway from just this initial phase?Confidence in having the right storytellin...
What is the Timing of the Program?4-6 Weeks (based on your calendar, etc.)For the purposes of this special offer, you need...
How Much?  (And What’s So Special About this Offer?)• Pricing – both regular fee for this intensive program  and the Speci...
And With All Due Respect…      You Don’t Want the End of the Year to  Look Like THIS in Regard to How You Spentthe 4th Qua...
Finally…   If notnow,    then   when?
Please contact me for more details or to    book the project for your firm!
Thank You   T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n sB e sp o k e En t e r t a i n m en t / Co n t en...
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Gear Up for 4Q! An astonishing and detailed new outbound program for your company

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This is based on over 30 years of experience in helping the best ad agencies and others attract THE best new clients. I'm offering it at a special price for those C-level and other leaders who are SERIOUS about making business growth a priority and want to enlist me to craft a program for them NOW. If so, we can be reaching out to a highly customized new database of your most desirable ideal clients by as early as the day after Labor Day!

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Gear Up for 4Q! An astonishing and detailed new outbound program for your company

  1. 1. A Special Offer to Select Clients From T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n s B e sp o k e En t e r t a i n m en t / Co n t en t Pr o d u c t i o n
  2. 2. If You Don’t Have a New Business MachineAlready Cranked Up and Winning New Clients For Your Company Now? X X XYou Better Make Building One a Priority Pronto If You Plan to Grow Your Business This Year
  3. 3. But If You Are Ready to Make New Business a Real Priority? (and Are Prepared to Commit theResources, Energy, People and Personal Attention Such Efforts Demand!) Then Now is Actually an Ideal Time to Polish Up Your Processes and Pitch Presentation (or create new ones) and then Craft and Execute a Meaningful Plan
  4. 4. Introducing Exterior Design’s Special “Gear Up for 4Q” Program for Select Agencies/Marketing Services + Other Firms Eager to Launch Aggressive Business Development Programs…NowFact: The week(s) following Labor Day represent one ofthe two* most productive times of the year for outboundnew business effortsWhy? Almost all C-level client decision-makers recognizethat the year-end is fast approaching…and that they still dohave four months to dramatically make things happen(*The other best time of year for prospecting is the VERY first business week ofeach new year. Ask around if you don’t believe me…)
  5. 5. August ActivitiesLaunch of project1. Rigorous brand review of your company (including all new biz materials, online presence, etc.)2. Articulate/establish your basic growth goals and your most audacious overall objectives3. Establish approval process, participants, and identify any additional expenses beyond fees (travel, other external resources, etc.)
  6. 6. August ActivitiesTools1. Identify any existing content that can be used or modified for key outreach components2. Review Exterior Design recommended approach: Intro piece and one-page manifesto/”ask” for the business (templates available as is creative/strategic partner to execute)3. Establish process for developing said tools and participants charged with development and/or execution
  7. 7. August ActivitiesTargets1. Review Exterior Design Criteria Tools to establish specifics regarding your best prospects to use as a filter for all prospect identification2. Exterior Design submits initial Prospect Lists: 25-50 TOP Prospects, an additional half dozen as your most desirable KEY Prospects (additional database of general prospects may also be developed at this time upon request)3. Exterior Design conducts topline research on TOP Prospects and In-Depth Research on KEY Prospects a. Each completed Client Prospect Form includes crucial strategic and/or creative recommendations for outreach
  8. 8. Criteria Tools(page 1 of each form shown below)
  9. 9. Initial Prospect WorksheetPlease note that this form can also serve as a “real time” status report if we can establish the best way to house orshare it on a daily/regular basis. Ideally, key clients would have ready access at any time.
  10. 10. Initial Prospect Worksheet: ContentColumns include: 1. Company (Top or Key Prospect plus web + other online presence) 2. Industry Category (Primary or Secondary) 3. Summary 4. Revenue/Key Info 5 – 12. Key Contact, Title, Phone, Email, Address 13. Rationale for Inclusion (Exterior Design) 14. Additional POV (your notes, response, questions) 15. Agency Relationships
  11. 11. August ActivitiesResearch Deliverables: Prospect Client Forms1. The research done as a key component of this project is designed to create a new baseline of information and initial strategic/creative recommendations for each of the TOP and KEY prospect companies investigated. • KEY Prospect research is very in-depth; • TOP prospects more topline, but still very valuable
  12. 12. Prospect Client Form: Method of Delivery
  13. 13. TOP Prospect Client Form: Basic Outline1. Introduction to Company/BrandSnapshot Summary of Company/Brand; Boilerplate Information (address, phone, website,etc.), Key Facts (ownership, annual sales/revenue, media spend, etc.) , Brands (BrandFamilies) Most Recent Key Headlines; Current Agency AOR and/or other partners; PrimaryDecision-maker(s)2. Applying YOUR Prospect Criteria Filter3. Key DiscoveriesWhat is the most compelling information found that supports our including the company inthis process?)4. Initial Strategic RecommendationsPractical Rationale, Emotional Inspiration; Reason(s) to Believe / Secret Weapons in YOURArsenal, etc.; Recommended Strategy for Outreach/Pursuit5. Then & Now: Company History, Recent News
  14. 14. KEY Prospect Client Form: Detailed OutlineNOTE: KEY Prospect Forms replicate initial info from TOP Prospect Outline. Items below in bold represent morein-depth research for KEY Prospects1. Introduction to Company/Brand 8. Current/Recent Brand, Campaigns & Media MixSnapshot Summary of Company/Brand; Boilerplate Infor- Brand Identity (Current Logo, Identity, etc.); Also,mation (address, phones, website, etc.), Key Facts Creative/Digital/Social Samples; Results (Sales, Awards,(ownership, annual sales/revenue, media spend, etc.) , etc.)Brands (Brand Families) Most Recent Key Headlines; 9. Key TargetsCurrent Agency AOR and/or other partners; Primary Primary Audience; Brand Enthusiasts/Loyalists;Decision-maker(s) Secondary Audience; Non-Users2. Applying YOUR Prospect Criteria Filter 10. Competitive Landscape3. Key Discoveries Primary Competitor; Additional Competitors; CategoryWhat is the most compelling information found that Analysissupports our including the company in this process?) 11. Future Forecast4. Initial Strategic Recommendations Biggest Threats & Obstacles; What’s in the Pipeline?Practical Rationale, Emotional Inspiration; Reason(s) to 12. Key Strategic QuestionsBelieve / Secret Weapons in YOUR Arsenal, etc.; • What role does advertising typically play in theRecommended Strategy for Outreach/Pursuit category?5. Then & Now: Company History, Recent News • What is their current and past agency history? (Single6. In-Depth Client Leadership Profiles agency? Multiple firms?Also, Your Leadership Analysis (LinkedIn, etc.) • What specific and measureable objectives does the7. More In-Depth Company History & Current company and/or its leaders most care about?Information • How can we think differently from any other agency about the category and the competition the brand faces so that we can address a more interesting and higher- level opportunity than they knew they had?
  15. 15. September ActivitiesFinal Deliverables – All deliverables (including all Prospect Client Forms and strategies/creative concepts for outreach) are considered FINAL only when approved by key client leader as identified at onset of program – All materials to client week before Labor Day (or TBD); finals delivered Tuesday after Labor DayExecution – Exterior Design will work with client team to activate actual outreach plan for the rest of the business week that follows Labor Day to ensure actual activation – Exterior Design can be engaged for a Phase 2 assignment which would involve ongoing collaborative outreach on your behalf as well as possibly crafting content for initial meetings, pitches, etc.
  16. 16. What’s the Outcome of All This?Your final takeaway from just this initial phase?Confidence in having the right storytelling tools and styles ofsharing (digitally, via mail, in person, etc.) done and ready tobe deployedA new double-barreled database of both immediate idealpotential new client contacts (key, validated prospects) and alarger body of additional constituents, more prospects andothers (master database)And a meaningful, sustainable plan in place and ready toactivate so as to actually do something with these new tools
  17. 17. What is the Timing of the Program?4-6 Weeks (based on your calendar, etc.)For the purposes of this special offer, you need to book as early as possible toallow for August to be the primary month of prep activity – thus allowing forfinal production, deployment of tactics and program launch: i.e., actualSeptember outreach (Note: To enjoy the discounted pricing, project must be booked/activated prior to August 15 – more information follows in this document.)This approach is purposefully designed to move along quickly because it’sTyree’s considered belief that everyone who has ever done this successfully inthe past has always been ridiculously busy (so that shouldn’t matter if newbusiness growth is, indeed, something you need and want now)So if, however, your agency or firm is not in a position to make this a realpriority (due to whatever ongoing business or client concerns will require yourattention or because you’re scheduled to be in the Caribbean for all ofAugust, etc.), then now is not the time for Tyree and Exterior Design to engage
  18. 18. How Much? (And What’s So Special About this Offer?)• Pricing – both regular fee for this intensive program and the Special Offer discount amount – are readily available upon request. But that information is not appropriate for public postings such as this.• Please contact me at Neilan@NeilanTyree.com and I’ll be happy to share specifics with you and am also happy to answer any questions you may have.
  19. 19. And With All Due Respect… You Don’t Want the End of the Year to Look Like THIS in Regard to How You Spentthe 4th Quarter Building Your Business, Do You? X X X X X X X X
  20. 20. Finally… If notnow, then when?
  21. 21. Please contact me for more details or to book the project for your firm!
  22. 22. Thank You T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n sB e sp o k e En t e r t a i n m en t / Co n t en t Pr o d u c t i o n

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