#2 ComputaCenter, Hatfield 26 th September 2007 Neil Burston + David Gurteen Social Networking Using Lotus & WebSphere Unleashing Social Networking using Lotus & WebSphere

ComputaCenter, Hatfield

26 th September 2007

Neil Burston + David Gurteen

Me + You = Us + Him

IBM Lotus Connections Special Interest Group . . . I.L.C.S.I.G?

I.L.C.S.I.G?

Why ?

New thinking, new language

W.I.I. F.M Why What How

Why

What

How

Why . . . #1 - Demographics BB X Y

Why . . . #2 – Technology Adoption BB

Why . . . #3 – Human nature

The Consumer-focused “Web 2.0” is leading transformation

Flattening the enterprise with Web2.0 on premises Web 2.0 ON PREMISES User-driven adoption Value on demand Controlled deployment on private infrastructure ON PREMISES services Service, not software COMMUNITY mechanisms Tagging Rating Recommendations Rewards (TR 3 ) Social networking features User comments Community rights management Users add value SIMPLE user interface and data services Responsive UIs (AJAX) Feeds (Atom, RSS) Simple extensions Mashups (REST APIs) Easy to use, easy to remix

User-driven adoption

Value on demand

Controlled deployment on private infrastructure

Tagging

Rating

Recommendations

Rewards (TR 3 )

Social networking features

User comments

Community rights management

Responsive UIs (AJAX)

Feeds (Atom, RSS)

Simple extensions

Mashups (REST APIs)

Social Networking visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Tag Cloud

Social Networking – W.I.I.F.M?

IBM Lotus Connections Social Software For Business Five new collaborative components that help business by… Tapping into the latent expertise within an organization or community Collaborating more effectively at larger scales, both internally and externally Personal profiles Communities Blogs Bookmarks Activities

Social Software For Business

Five new collaborative components that help business by…

Tapping into the latent expertise within an organization or community

Collaborating more effectively at larger scales, both internally and externally

Social Networking at work

Ok, I want one, what do I do?

Is it a . . . ?

Is it a . . .

It’s a set of Web Services API docs released 1.0.1

API docs released 1.0.1

Lotus Connections Architecture

ReST easy, it’s simple . . . Representational State Transfer (REST) REST Web Service Conventions: Plain XML is the data representation format HTTP is the transfer protocol HTTP's GET, POST, PUT, and DELETE are the access/manipulation verbs URIs point to individual data records (such as catalog items or customer info) HTTP authentication and SSL provide security REST = a design pattern that uses standards

Representational State Transfer (REST)

REST Web Service Conventions:

Plain XML is the data representation format

HTTP is the transfer protocol

HTTP's GET, POST, PUT, and DELETE are the access/manipulation verbs

URIs point to individual data records (such as catalog items or customer info)

HTTP authentication and SSL provide security

REST = a design pattern that uses standards

REST at work

Lotus Connections Extensibility Simple Easy to learn – ReST-style HTTP based API with XML, Javascript and HTML formatted output Enables “amateur” as well as professional developers Open Access for all users to functionality, regardless of client or platform Based on Open standards: XML, HTTP, Javascript, Atom feeds Extensible Utilizes Open Standards Used internally by own plugins, mash-ups and partners

Simple

Easy to learn – ReST-style HTTP based API with XML, Javascript and HTML formatted output

Enables “amateur” as well as professional developers

Open

Access for all users to functionality, regardless of client or platform

Based on Open standards: XML, HTTP, Javascript, Atom feeds

Extensible

Utilizes Open Standards

Used internally by own plugins, mash-ups and partners

Lotus Connections Operational Topology ( high level view ) Browser Rich Clients Feeds Custom Applications MS IE 6.x, 7.x Firefox 2.0 Lotus Connections Services WAS 6.1.0.3 + IBM HTTP Server 6.1.0.3 on RedHat Enterprise Linux ES v4 or Windows 2003 Server One or more features… Activities Profiles Dogear Blogs Communities RDBMS DB2 9.1 Fix Pack 2 Oracle 10G 10.2.0.3 Corporate LDAP Directory IBM TDS v6 MSFT Active Directory 2003 Lotus Domino planned 2007

WAS + RDBMS

Enterprise Applications

Db2 Control Center

Stand-Alone Deployment: Option 3 Single WAS Profile with single application server Planned to be officially supported in V1.0.1 Simplest form of deployment/configuration All features (Blogs, Communities, etc.) installed on one application server All features share one common Lotus Connections features configuration file Single admin console for five different application server instances Only recommended for development/demo Physical Machine (machine1) Node (machine1) Profile ( AppSrv01 ) App Server ( server1 ) App ( Blogs ) App ( Communities ) App ( Profiles ) App ( Dogear ) App ( Activites )

Single WAS Profile with single application server

Planned to be officially supported in V1.0.1

Simplest form of deployment/configuration

All features (Blogs, Communities, etc.) installed on one application server

All features share one common Lotus Connections features configuration file

Single admin console for five different application server instances

Only recommended for development/demo

Clustered System Deployment Topology Appropriate for enterprise deployments WAS servers must have common file share for Activities and Blogs service NSF mount Windows/SAMBA share LDAP, DB2, IHS can be also be clustered if desired

Appropriate for enterprise deployments

WAS servers must have common file share for Activities and Blogs service

NSF mount

Windows/SAMBA share

LDAP, DB2, IHS can be also be clustered if desired

Complex Large Deployment Topology

Where TDI fits into Architecture TDI LDAP LDAP PEOPLEDB Out of the box, identity profile info comes from single LDAP source PEOPLEDB TDI DSML Identity Data Topology Cloud Main tables Draft tables

How much? Activities Authorized User £37.66 Profiles Authorized User £37.66 Authorized User £75.33 Activities, Blogs, Communities, Dogear, Profiles Lotus Connections for Extranet £308.00 License + SW Maintenance 12 Months = 19p per day* = 38p per day*

Activities Authorized User £37.66

Profiles Authorized User £37.66

Authorized User £75.33

Activities, Blogs, Communities, Dogear, Profiles

Lotus Connections for Extranet £308.00

License + SW Maintenance 12 Months

How to get started?

What are the obstacles?

Understand what your’e doing Identify goals Run targeted pilot Encourage best practices Define an adoption plan Encourage Evangelists “ Harvest” the innovation and value

Understand what your’e doing

Identify goals

Run targeted pilot

Encourage best practices

What constitutes a community? Membership stability Labile Stable Communities of Interest Local Users Group Peers Co-workers Social Networks Communities of Practice Degree of Geographic Distribution Same place Everywhere

Is a Social Network also a Community? Focus, Formalisation, Shared Identity High Low Involvement, Organisation, Complexity Low High General Population Audience (Specialized Population) Social Network Community Organization Specific Interests Direct Interaction Group Identity Formalized hierarchy & defined budgets Individuals Individuals w/ith Common Interests Informal, Ad-hoc, or Transitory groups Formal groups with Voluntary members Formal Teams with Assigned members Concept Identity

How do Communities & Social Networks differ? A social network involves transitory interactions between members, communities involve longer-term or more well-defined relationships A social network may not have a group identity or name. When the individuals involved in the group decide to formally name themselves, it is the first step to transitioning to a community Community members have formally “signed-on” to be involved; social networks imply much looser associations and less commitment from their members.

A social network involves transitory interactions between members, communities involve longer-term or more well-defined relationships

A social network may not have a group identity or name. When the individuals involved in the group decide to formally name themselves, it is the first step to transitioning to a community

Community members have formally “signed-on” to be involved; social networks imply much looser associations and less commitment from their members.

How do Communities & Social Networks differ? A more-established community can continue to survive and exist even if some members leave - social networks may fall apart once members loose or break off contact permanently From an innovation, marketing or growth point of view, it is more useful to work with communities since it implies a longer-running entity, and possibly more open than the initial membership Sometimes it’s not that easy to tell them apart, but it is critical to do so, if you wish to successfully influence outcomes!

A more-established community can continue to survive and exist even if some members leave - social networks may fall apart once members loose or break off contact permanently

From an innovation, marketing or growth point of view, it is more useful to work with communities since it implies a longer-running entity, and possibly more open than the initial membership

Sometimes it’s not that easy to tell them apart, but it is critical to do so, if you wish to successfully influence outcomes!

Adoption Curve

Need for Transformation Management Connections is a set of Social Networking tools No network without people Requires a solid community of committed volunteers to seed social networking in an organization Creating and maintaining content Commenting on entries Dogear content Etc Successful deployment requires internal Social Networking evangelists Social computing has a viral effect Once people start using it, the relationships and usage increase

Connections is a set of Social Networking tools

No network without people

Requires a solid community of committed volunteers to seed social networking in an organization

Creating and maintaining content

Commenting on entries

Dogear content

Etc

Successful deployment requires internal Social Networking evangelists

Social computing has a viral effect

Once people start using it, the relationships and usage increase

Overcoming the obstacles

How to find out more The web F2F events http://lotusconnectionsblog.com

The web

F2F events

What next? More events in planning

More events in planning

Questions?

Thank you

Without whom . . . With thanks to . . . Ian “Guru” McNairn, IBM David Gurteen, Gurteen.com Stuart McIntyre, Morpheus.co.uk Brendan Tutt, IBM Rob Thatcher, IBM Mac Guidera, IBM Jon Mell, Trovus.co.uk WebSphere User Group UK Lotus User Group

Ian “Guru” McNairn, IBM

David Gurteen, Gurteen.com

Stuart McIntyre, Morpheus.co.uk

Brendan Tutt, IBM

Rob Thatcher, IBM

Mac Guidera, IBM

Jon Mell, Trovus.co.uk

WebSphere User Group

UK Lotus User Group

Lotus Connections Roadmap 2H ‘07 1H ’08 Focus is to provide a maintenance release with Group 1 language support & critical bug fixes. Group 1 languages: Chinese (simplified & traditional), Japanese, Korean, French, German, Italian, Spanish, Brazilian Portuguese eGA Summer 2007 IBM’s first social software offering includes 5 key services (Profiles, Activities, Blogs, Communities & Dogear) eGA June 2007 Focus is to provide a maintenance release with critical bugs fixes & additional directory & client / server platforms Server Platforms - AIX, SUSE Linux Enterprise Server, IBM iSeries Client Platforms / browsers – Macintosh (Safari) Directories - IBM Lotus Domino 7.0 & Sun ONE eGA Fall 2007 Focus is to provide a major feature release based these are some of the initial theme’s / concepts: Enhance value of communities to become focal points for collaborating & sharing information with others Enhance the integration of Lotus Connections in existing applications (e.g. Lotus products - Quickr, Notes, Sametime, Portal, and competitive products - Microsoft Office) Feature enhancements to existing services (e.g. increased extensibility for Profiles, etc) Bolster activities to enable people to leverage social capital to execute ideas faster and increase their productivity And more … eGA 1H 2008 1H ‘07 This product roadmap is directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice. Lotus Connections R1 Lotus Connections R1.0.1 Lotus Connections R1.0.2 Lotus Connections R2

Focus is to provide a maintenance release with Group 1 language support & critical bug fixes.

Group 1 languages: Chinese (simplified & traditional), Japanese, Korean, French, German, Italian, Spanish, Brazilian Portuguese

eGA Summer 2007

IBM’s first social software offering includes 5 key services (Profiles, Activities, Blogs, Communities & Dogear)

eGA June 2007

Focus is to provide a maintenance release with critical bugs fixes & additional directory & client / server platforms

Server Platforms - AIX, SUSE Linux Enterprise Server, IBM iSeries

Client Platforms / browsers – Macintosh (Safari)

Directories - IBM Lotus Domino 7.0 & Sun ONE

eGA Fall 2007

Focus is to provide a major feature release based these are some of the initial theme’s / concepts:

Enhance value of communities to become focal points for collaborating & sharing information with others

Enhance the integration of Lotus Connections in existing applications (e.g. Lotus products - Quickr, Notes, Sametime, Portal, and competitive products - Microsoft Office)

Feature enhancements to existing services (e.g. increased extensibility for Profiles, etc)

Bolster activities to enable people to leverage social capital to execute ideas faster and increase their productivity

And more …

eGA 1H 2008