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Itc bcg matrix

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itc ppt with bcg matrix

itc ppt with bcg matrix

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  • 1. By: Neha Punjabi Ankit Agarwal
  • 2. INTRODUCTION
    • ITC Limited , is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion.
    • The company is currently headed by YOGESH CHANDER DEVESHWAR.
  • 3. CONTD…
    • It employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000.
    • ITC Limited completes 100 years on 24th August, 2010.
  • 4. ITC Business Portfolio FMCG Paper & Packaging Hotels Agri Business Information Technology Cigarettes Personal Care Foods Lifestyle Retailing Education & Stationery Matches Incense Sticks ,
  • 5. Cigarettes…
    • W. D. & H. O. Wills
    • Gold Flake
    • Navy Cut
    • Insignia
    • India Kings
    • Classic (Verve, Regular, Mild & Ultra Mild)
  • 6. Contd…
    • Silk Cut
    • Scissors
    • Capstan
    • Berkeley
    • Bristol
    • Lucky Strike
    • Flake .
  • 7. Strategies
    • Market leadership
    • Powerful brands across segments
    • Extensive FMCG distribution network
      • Direct serving to 2 million retail outlets
  • 8. Hotels…
    • ITC Welcomgroup Hotels, Palaces and Resorts is India's second largest hotel chain with over 100 hotels.
  • 9. They have 4 brands in hotels
  • 10. competitors
    • TAJ GROUP OF HOTELS
    • OBEROI GROUP OF HOTELS
  • 11. Strategies
    • Their strategy has been clearly to focus on a few niche areas and provide unique and differentiated value propositions to their guests.
    • Their brands ITC Hotel, Welcome Hotel, Fortune and Welcome Heritage, which spans luxury to mid-market segments, have been on a growth trajectory in recent months. They have leveraged the unique advantages that India offers in terms of diversity and heritage.
  • 12. Contd…
    • The physical architecture of their properties are unique and offer a local flavour to discerning guests.
  • 13. In FMCG, ITC has a strong presence in:
    • Foods business
    • Kitchens of India
    • Aashirvaad
    •   Minto
    •  
    • Sunfeast
    •   Candyman 
  • 14. Contd…
    • Bingo  brands in ready to eat.
    • Staples
    • Confectionery
    • Snack Foods
  • 15. Personal Care Products business
    • Fiama di Wills
    •   Vivel
    •   Essenza di Wills
    •   Superia  brands of products in perfumes
    • Haircare and skincare
  • 16. Safety Matches and Agarbattis
    • Ship  (through ownership of WIMCO)
    • IKno
    •   Mangaldeep
    •   Aim  brands
  • 17. Competitors
    • HUL
    • BRITANNIA
    • PARLE
    • NESTLE
  • 18. Strategies
    • Their strategy is to consolidate and offer a greater range in the existing categories and grow these markets.
  • 19. Agri-business…
    • ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade).
    • The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet.
  • 20. Contd…
    • The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub.
  • 21.
    • ABHISHEK JAIN
    • Soya Farmer & e-Choupal Sanchalak Dahod Village, Raisen District, Madhya Pradesh
  • 22.   ABHISHEK JAIN
    •   Before ITC introduced us to e-Choupal, we were restricted to selling our produce in the local mandi. We had to go through middlemen and prices were low. ITC trained me to manage the Internet kiosk and I became the e-Choupal Sanchalak in my village. Today we are a community of e-farmers with access to daily prices of a variety of crops in India and abroad – this helps us to get the best price. We can also find out about many other important things – weather forecasts, the latest farming techniques, crop insurance, etc. e-Choupal has not only changed the quality of our lives, but our entire outlook.
  • 23. Contd…
    • E-Choupal Now
    • States covered 10
    • Villages covered 40,000
    • No. of e-Choupals 6,500
    • Farmers e-empowered 4 million
  • 24. Strategies
  • 25. Paper boards & specialty papers
    • Coated Virgin Boards
    • Coated Recycled Boards  
    • Barrier Poly Coated
    • Cast Coated
    • Graphic
    • Others    
  • 26. Contd…
    • Cigarette Tissue and Components
    • Fine Printing
    • Packaging
    • Decor Papers
    • Niche Products
  • 27. Business wise Sales data Business/ Year Growth % Value (Rs in Crore) 2005 2004 FMCG-Cigarettes 8.4 10002.54 9230.27 FMCG-Others 85.2 563.39 304.16 Hotels 124.1 577.25 257.53 Agribusiness 4.2 1780.07 1708.77 Paper & pkg. 24.9 1565.31 1253.29 Net revenue 12.99 13349.58 11815.04
  • 28. CAGR during FY 2005-2008 Category CAGR Growth parameters Cigarettes 10.9 % Pricing power Hotels 22.7% Inward traffic, occupancy Paper 17.2 % Capacity utilization, value added products Agri business 34.3 % E-choupal, choupal sagar, FMCG-Others 60.2 % Fast track, decent share.
  • 29. Market share of ITC Ltd.
    • Outstanding market leader
    • Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports.
    • Gaining market share
    • Nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.
  • 30. Segment Dominance Contribution % Revenue PBIT Cigarettes 70% share 77.0% 87.7% Paper & Packg. Packaging board – No. 1 in Asia 7.3% 10.7% Agri business 1of the largest xporters from India 7.0% 3.7% Hotels ITC Group ranks No.2 4.3% 5.4% FMCG (Others) 20% share of greeting cards market, 'Aashirvaad' atta is No.1 in branded segment 4.4% -7.5%
  • 31. The BCG Matrix for ITC Ltd.
    • Stars
    • Hotels
    • Paperboards/ Packaging.
    • Agri business.
    • ?
    • FMCG- Others
    • Cows
    • FMCG-Cigarettes
    Dogs
  • 32. Major strategies followed by ITC:
    • Entering into less competitive or unexplored markets (ready to eat, staples, wafers)
    • Distribution network
    • Market differentiation ( Ready to eat, biscuits)
    • Cost control strategy (all products)
    • Extensive advertising (biscuits, confectionary, wafers)
    • Regular introduction of new products (all products)
  • 33.  

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