Gulf region

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it is short discription about the gulf country

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Gulf region

  1. 1. What is International Marketing?  Needs, Market, Marketing, International Marketing  Text book definition:”…the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.”  2004 American Marketing Association definition: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
  2. 2. Marketing and the Environment Product Price Promotion Place
  3. 3. International Marketing Basics  Basics of marketing (in international context)  Target Market Selection  Marketing Management  The Marketing Process  Geographical Perspectives  Location matters in business and trade  Climate, terrain and topography  Population and demography  A global village in the making?
  4. 4. Analyzing Market Characteristics  Population/demographi cs    Age distribution  Life expectancy  Household size  Urbanization  Income  Distribution of low, medium, and high incomes  Gross domestic product per capita  Inflation and debt Consumption patterns    Income spent on necessities and luxuries Product saturation or diffusion Consumer Price Index Availability and quality of infrastructure    Distribution infrastructure Internet Availability of electricity
  5. 5. GCC COUNTRIES NON GCC COUNTRIES •ALGERIA •DJIBOUTI •EGYPT •SAUDI ARABIA • KUWAIT • BAHRAIN • QATAR •SULTANATE OF OMAN • UNITED ARAB EMIRATES •ABU DHABI •DUBAI. •SHARJAH. •AJMAN. •UMM AL QAIWAIN. •RAS AL KHAIMAH . •FUJAIRAH •IRAQ •JORDAN •LEBANON •LIBYA •MAURITANIA •MOROCCO •SUDAN •SYRIA •TUNISIA •WEST BANK/GAZA •YEMEN
  6. 6. Climatic Conditions of Gulf • SAUDI ARABIA :ONE OF THE DRIEST COUNTRIES IN THE WORLD. WITH RAINFALL AVERAGING IS LESS THAN 5 INCHES PER YEAR. • BAHRAIN : MOST OF THE YEAR THE CLIMATE IS VERY HOT AND ALSO VERY HUMID BECAUSE OF THE ARABIAN GULF SEA SURROUNDING THE ISLAND • KUWAIT :LITTLE RAINFALL, HIGH TEMPERATURES AND LOTS OF SUNSHINE. • U.A.E : CLIMATE IS SUBTROPICAL. RAIN OCCURS IN WINTER AND AMOUNTS TO 13CM A YEAR ONLY. • OMAN: CLIMATE IS VERY COMPLICATED. HOT AND DRY IN THE INTERIOR, HOT AND HUMID ALONG THE COAST. RAINFALL THROUGHOUT THE COUNTRY IS MINIMAL, AVERAGING ONLY ABOUT 4 INCHES (100 MM) PER YEAR, ALTHOUGH PRECIPITATION IN THE MOUNTAINS IS HEAVIER.
  7. 7. Customs and Traditions of Gulf Region • THE TRADITIONAL CLOTHES IS THE THOBE , ON THEIR HEADS THEY’D WEAR THE GAHFIA ,ON TOP OF THAT WOULD BE THE IGA THE SHAILA AND ABAYA FOR THE WOMEN. • SWORD DANCE IS FAMOUS IN SAUDI ARABIA. • TRADITIONAL ACTIVITIES LIKE FALCONRY& PEARL DIVING ARE FAMOUS IN KUWAIT
  8. 8. Population:24,573,000 Capital: Riyadh Language: Arabic Religion: Muslim Currency: Saudi riyal Life Expectancy:72 GDP : U.S. $11,400 Literacy Percent:79
  9. 9. Location & Geographical Features SAUDI ARABIA IS BORDERED BY • JORDAN ON THE NORTH-WEST. • IRAQ ON THE NORTH AND NORTHEAST. • KUWAIT, QATAR, BAHRAIN. • UNITED ARAB EMIRATES TO EAST. • OMAN ON THE SOUTHEAST. • YEMEN ON THE SOUTH. • GEOGRAPHICAL FEATURES • THE SOUTHWESTERN REGION HAS MOUNTAINS AS HIGH AS 3,000 M, AND IS KNOWN FOR HAVING THE GREENEST AND FRESHEST ATMOSPHERE IN ALL OF SAUDI ARABIA.
  10. 10. Population: 4,618,000 Capital: Abu Dhabi Language: Arabic, Persian, English, Hindi, Urdu Religion: Sunni and Shiite Muslim, Christian, Hindu, Currency: Emirati dirham Life Expectancy:74 GDP :U.S. $22,100 Literacy Percent:78
  11. 11. Location & Geographical Features • THE UNITED ARAB EMIRATES WHICH IS ALSO KNOWN AS THE U.A.E. • THE COUNTRIES SURROUNDING THE U.A.E ARE • QATAR • SAUDI ARABIA • OMAN • IRAN • GEOGRAPHICAL FEATURES • UNITED ARAB EMIRATES IS ALMOST COMPLETELY A DESERT, EXCEPT FOR DUBAI, WHICH IS A REALLY IMPROVED CITY, WITH GREAT TECHNOLOGY AND BEAUTIFUL SKY SCRAPERS. Burj Dubai
  12. 12. Dubai Sharjah Umm Al Qaiwain Abu Dhabi Ras Al Khaimah Ajman Fujairah
  13. 13. Economy of Gulf Region • SAUDI ARABIA :PETROLEUM SECTOR ACCOUNTS FOR ROUGHLY 75% OF BUDGET REVENUES, 45% OF GDP, AND 90% OF EXPORT EARNINGS. ABOUT 40% OF GDP COMES FROM THE PRIVATE SECTOR • BAHRAIN : PETROLEUM PRODUCTION IS THE MOST IMPORTANT RESOURCE. IT IS 60% OF THE EXPORTS, 60% OF THE GOVERNMENT REVENUES AND 30% OF THE COUNTRIES GDP. • KUWAIT : IT OWNS ABOUT 10 PERCENT OF THE WORLDS PROVEN OIL RESERVES. ITS CRUDE OIL RESERVES OF ABOUT 95% OF EXPORT REVENUES, AND 80-90% OF GOVERNMENT INCOME. • OMAN HAS A PRETTY LOW GPD PER CAPITA OF ABOUT 8,300, WHICH IS SLIGHTLY LOWER THAN THE WORLD’S AVERAGE • U.A.E HAS BEEN LARGELY FUNDED BY OIL REVENUES, THE GDP OF UAE ECONOMY IS THE FASTEST GROWING
  14. 14. 1st January 2008 • AT THE END OF THE 28TH GULF SUMMIT IN DOHA, • THE WEALTHY SIX GULF STATES HAVE TAKEN A STEP CLOSER TOGETHER ECONOMICALLY WITH THE FORMATION OF A COMMON MARKET AS GULF COMMON MARKET. • AIM GULF COMMON MARKET : TO BUILD ON LOCAL STRENGTHS WHERE ALL : GULF NATIONALS WILL BE CONSIDERED EQUAL CITIZENS AND WILL ENJOY THE SAME RIGHTS IN THE FIELDS • • • • • TRAVEL EMPLOYMENT EDUCATION ECONOMIC FINANCIAL & INVESTMENT OPPORTUNITIES. • MAIN CHALLENGES FOR THE GULF COMMON MARKET • MONETARY POLICIES IN THE GCC STATES • INFLATION RATES • LAWS AND REGULATIONS RELATED TO INVESTMENT . • PROBLEMS AND OBSTACLES : SOME MEMBER STATES HAVE SIGNED BILATERAL ECONOMIC AGREEMENTS WITH NON-GCC COUNTRIES. • REAL IMPLEMENTATION OF THE GCC COMMON MARKET : REQUIRES MONTHS AND THAT THIS PERIOD WAS NEEDED TO HAVE THE LOCAL RULES AND REGULATIONS AMENDED TO MATCH THE REQUIREMENTS OF THE COMMON MARKET.

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