How effective is the combination of your main product and ancillary texts?
To ensure the link between all the ancillary texts were clear we madesure simple stuff such as colour was seen as a link throughout.Off white: Used as the background colour for all ancillary text except backinsert – here we see red, however, this still links in as the colour of‘TORN’ is in a red colour on all other ancillary text and on the back insertin the off white colour.Blue: Used for name of the artist – Amy Piner. This allows the name tostand out. This shows a link for all the ancillary texts.Red: Used for the album name – TORN, except for the back insert wherethe off white colour is used. Also used for the background colour for theback insert. This shows a link for all the ancillary texts. It is also used forthe writing on the inlay and the copyright information on the CD.Black: Used on the CD cover (company logo) and back insert (institutionalinformation, company logo, website address and facebook and twitter.Dark reddish black: Used for the first layer of the background on theadvert and typography at the bottom and the CD base.
The two main ancillary texts are the CD cover and Magazine advert.In production of the ancillary texts we ensured the fonts andpictures used were able to show a connection.Although the CD cover and Magazine advert show two differentpictures both are able to show a connection as the same clothesand similar facial expressions are used. From my planning andresearch conducted at the start of the coursework, I saw theimportance of having same/similar pictures as potential buyers areable to identify with the product. For example, during the researchI found Ellie Goulding had the same picture on both her CD coverand Magazine cover.Two main fonts were used on all the ancillary texts. This againwould allow potential buyers to identify with the products andwould allow them to see what products connect. The two mainfonts are Monotype Corsiva which can be seen as a feminine fontand Trash which is a downloaded font and reinforces our albumname.
The main product and ancillary texts are able to reflect each other in many ways.One way is through the use of clothing. As the song should echo sad emotion, the artist is seento be wearing woolly casual clothes throughout. This shows the female needs comfort andshows her sad emotions as the colour of the clothes are warm.Another way in which the product and texts reflect each other is the use of facial expressions.Throughout the video the artist shows sad emotionless faces which reflect the mood of thesong. The one time the artist goes against this is in the first stop motion where the female issmiling alongside the male actor.In addition, the non-direct mode of address allows the audience to capture the sadness as thesinger isnt able to look at the camera and smile. By her looking down shows her emotion.
The main product and the two main ancillary texts are able to join as one with the use ofblack and white colouring.The black and white contrast is used in the music video to show a sad flashback and on theancillary texts to demonstrate the sad heartbreak. From the planning and research Iconstructed on music videos, I found the black and white effect is a typical conventionused to show a sad emotion (Adele video).
In order to show variety from our video to ancillary texts we ensured a range of shots were used. We also made sure there was a variety of locations. We have used to main shots in our ancillary texts – mid shot and close up (silhouette) as well as using them in our music video. The main reason for not having a location for any of the ancillary texts is it the sad emotion may not be clear.Point of view Stop motion Close up Wide shot Close up spilt screen High angle