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Britannia ppt

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  • 1. BRITANNIA
    • Company Background
    • Britannia, one of India's biggest brands was started in 1892 with an initial investment of Rs.295.
    • Products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.
    • Britannia is the First Bakery Company in India to Remove Transfats from its Biscuits
    • Britannia innovates for strong presence in health and nutrition space
    • Living up to its credo “Eat Healthy Think Better”
    • Addition of Nutrients through Fortification
    • Launch of Tiger Banana Biscuits Fortified with Iron
    • Launch of Tiger Iron Zor
    • Smart-Nutrient Fortified Milk Bikis
    • Britannia’s range of breads has been fortified with 10 vital vitamins.
    • Product Related Information
    • Tiger, was launched in 1997
    • Re-invigoration in June 2005 and April 2008 has helped bolster its growth.
  • 2. Category Related Information