This presentation is all about new product development chapter and A2Z detox tonic is just an imaginary creation it doesn't exist

1. A2Z Detox
Tonic
Your health our commitment By- Vernon Paes
Vibhav Lolayekar
Neha Borkar
Sharlene Fernandes
Bhakti Chodankar

2. Our Product
Rs. 450/-
each
500ml

3. Idea Generation
Demand for Detoxification in body.
Clear skin and improvised health
Physical and mental fitness

4. Reason to come with this
product
Stress & Depression
Anxiety
Health conscious
Beauty conscious
Fitness (Weight loss)
Change in eating habits

5. Brand Building
Concept
Green- Intelligence, Awakening, Balance harmony, Social,
Nature & acceptance.
Red- Energy, Strength& Beauty
Orange- Loyalty, Belongingness & Enthusiasm

6. Brand Positioning
Fruity flavour
Sweet & sour taste
Attractive colours of bottles

7. Brand Personality
Sincerity- Down- to-earth, Wholesome & Cheerful
Excitement- Daring, Up-to-date & Spirited
Competence- Intelligent
Sophistication- Upper Middle class & Charming
Ruggedness- Outdoorsy

8. Advantages
 Clearer Skin
 Energy/Refreshed
 Better bowel movements
 Strengthens the immune
system
 Better circulation of blood
 Increase mental focus
Weight loss
 Normal liver functions
Disadvantages
 Some individuals experience
limited weight loss, or weight
that quickly returns once the
detox is over once old habits
return.

9. STP
Segmentation:-
Everyone
Targeting:-
Age group: All ages (except for infants)
Behavioural: Beauty conscious females & Health conscious
Income Group: Upper class & Middle class
Positioning:-
Detoxificant product with fruit flavours.

10. Market testing
Testing place- Caculo mall Panaji
Test markets- Customers in the mall
Test periods- 1 week
Information required-
Product flavors are appealing or not
People of Goa believe in detoxification process or not

11. Marketing communication
mix Advertising- TV ads, pamphlets &health
magazines
Direct Marketing- Social media & Website
Events & experiences- Exhibitions, Health camps
fitness centres & gyms.

12. Marketing mix
Product- Detoxification feature with fruits flavour
Place- Panjim shop & distribute in retail shops,
supermarkets, pharmacy & gyms.
Price- Rs. 450/- 500ml bottle
Promotion- Free samples to the consumers, distribute
pamphlets in exhibitions, TV Ads, Fitness centres &
health magazine

13. PLC
 Introduction stage
 Free sample distribution
TV Ad’s (Prudent)
Pamphlet
Growth Stage
Capsules
Maturity
Increase flavours
Offers like buy 2 get 1 free
Decline
Coming up with new product(Cholesterol prevention)

14. Competitors
Beauty Parlours
Detoxifying equipment's
Hepnix Syrup- Surya Herbal
Toxiflush- Sami direct

15. Future Plan
Expanding market
Targeting Cholesterol patients

16. Thank You