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  • Every so often, a company changes our lives – not just with its products, but with its ethos,” said Jez Frampton, Interbrand’s chief executive.“This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” he said.
  • Samsung-Competitor Samsung Electronics, at number eight, saw its brand value go up 20% to $39.6 billion, as the brand continues to strengthen its position globally, spending more than $4 billion in marketing last year, and launching innovative products such as the Galaxy S4 and Galaxy Note II, according to the Interbrand report.Amazon.com-Amazon is currently offering software for use on Android devices that have been “rooted”—the Android equivalent of a “jailbroken” Apple device—and there is no reason to believe Amazon would not offer software for “jailbroken” Apple devices. Moreover, Amazon has recently demonstrated its intent to target Apple’s customers by launching a new service that allows customers to download from Amazon software for MAC personal computers manufactured by Apple.
  • for aesthetics, simplicity and ease of use that other tech brands have to match, and Apple itself will have to continually exceed.Apple focuses on the customer needs, experience does innovations in terms of design and performance.
  • Coca-Cola lost out to Apple as the Best Global Brands.( from yr. 2000 coke had 1st position) Apple was followed by search engine Google on number two position.According to Interbrand, the Apple brand is worth $98.31 billion.Apple first appeared on the list in the year 2000 at position 36 with a brand value of $6.6 billion. (when coco cola appeared to be 1st)The value of Apple brand showed 28% rise from the previous year.
  • Apple's new Touch ID fingerprint sensor, for instance, is meant to make it possible for users to simply touch their fingers to the phone’s home button to unlock the screen. No more lock screen PINs or swipe patterns.
  • Transcript

    • 1. APPLE “MOST VALUED BRAND” By- Group 1
    • 2. APPLE’S FOUNDERS Steve Jobs 1955 - 2011 Steve Wozniak
    • 3. FROM BEGINNING… 1976 - 1985 Apple II - 1978 Apple I - 1976 Jobs’s resign - 1985 Mancintosh - 1984
    • 4. … TO THE STRUGGLE 1985 - 1996 Mid of 1990s: Declined sales and profit Powerbook -1991 By 1990: Apple was the most profitable PC company in the world
    • 5. NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
    • 6. iPod 2001: iPod - icon of the Digital Age 2003: iTunes desktop software and iTunes Music Store were introduced
    • 7. iPhone Jan 2007: Apple Inc. June 2007: iPhone – Invention of the year 2008: App Store
    • 8. iPad Netbook killer
    • 9. Objective “By keeping consumers at the centre of everything it does, Apple is able to anticipate what they want next and break new ground in terms of both design and performance.”
    • 10. What is Interbrand?? • Founded in 1974, Interbrand is the world‟s leading brand consultancy. • It determines financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.
    • 11. Why Brand name matters? • The power of a brand name. • It shows how it manifests itself in earnings power. • It also shows how it displays itself in terms of value. • From a valuation perspective, separating how much of the value of a company can be attributed to its brand name is important in a variety of contexts.
    • 12. Competitors of Apple • • • • • Google Samsung Amazon.com Coco cola Facebook Apple product competitors
    • 13. Apple Journey • Apple first appeared on the list in the year 2000 at 36th position with a brand value of $6.6 billion. • Apple was in 2nd position in 2012 with $76.56 billion brand value. • Apple sets a high bar. • Apple focuses on the customer needs.
    • 14. Statistics 2011 2012 2013 BRAND SECTOR RANK RANK RANK 2013 BRAND VALUE % CHANGE IN (USD $billion) BRAND VALUE 8 2 1 Apple Technology 98.316 28% 4 4 2 Google Technology 93.291 34% 1 1 3 Coca-Cola Beverages 79.213 2% 2 3 4 IBM Business 78.808 4% 59.546 3% Services 3 5 5 Microsoft Technology
    • 15. Why sales have increased of Apple? Apple have come up with new Iphone5 with new features which attract people. Apple Iphone 5S • 112 grams (light) • “Retina” display (1136x640 resolution, 326 ppi) • Touch ID fingerprint sensor to unlock • Wireless charger • iPhone 5S comes in 16GB, 32GB, and 64GB varieties of Total integrated Storage. Samsung S4 • 130 grams(heavy) • Display of (1920x1080, 441 ppi) • Lock screen PINs & Swipe to unlock Feature • No Wireless charger • Galaxy S4 lacks a 64GB of Total integrated Storage.
    • 16. Best Features of Apple Phone Apple‟s i5 Display (right) & S4(left) ID fingerprint sensor
    • 17. Improvement in IPhone IPhone 5S IPhone 5 IPhone 4 • Have finger print sensor. • Dual LED camera flash • Slow-motion video • Storage capacity of 16,32 & 64 GB • RAM 1GB • Don’t have finger print sensor • Single LED Camera flash • Doesn't have Slow-motion video • Storage capacity of 16 & 32 GB • RAM 1GB • Don’t have finger print sensor • Single LED Camera flash • Doesn't have Slow-motion video • Storage capacity of 8 GB • 512 MB
    • 18. Conclusion • Apple will have to slow rival Samsung‟s momentum in the mobile market and never lose sight of what it does best: „Think different‟. • Apple is facing more pressure than ever to deliver something new and innovative rather than the incremental gadget updates. • Samsung and Amazon will be two brands that continue to move up the list in later stage, at present they are in 8th & 20th respectively.
    • 19. Thank You Presented By- Brisha Gosalia Neha Borkar Bhakti Chodankar Pradnesh Tamankar Harshad Naik

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