INTRODUCTION• Nestlé is Swiss Company founded in 1866 by HenriNestle.• Nestlé started to meet the need of milk in World War I.• Nestlé market its product in 130 countries across theworld.• Nestlé sells a billion product every day.• Nestlé put Nutrition as the core of their business as theirmain focus on ‘Health and Wellness’.•Nestlé Alimentana SA was taken as a result of theacquisition of Fabrique de Produits Maggi SA (founded1884)•Maggi was a major manufacturer of soup mixes andrelated foodstuffs(1977)
MAGGI IN INDIA ‘Fast to Cook and Good to Eat’• Maggi noodles is a brand of instant noodles made by Nestle.• Maggi is the iconic brand of Nestlé• Maggi has been Nestlés flagship culinary not only in India but globally as well.• Nestlé unleashed Brand Maggi in India 25years ago in 1983 with the launch of its traditional 2-minutes noodles.• Almost 90% of shares in market.
Hurdles and Solutions• Sales declined in 1990’s • NIL created new• Competition increased category-2-minites in noodles section Instant Noodles.• Launch of new product • Changed advertising in market campaign/Tag lines • Sales promotion in Schools and offices. • Product positioning as fast relief from hunger
MARKET PENETRATION STRATEGIES• ‘Convenience product’ for mothers and ‘fun product’ for children.• New products innovation- Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania.• Availability in different packs.• Conducting regular market research.
Current Scenario Of Maggi• Leading Brand• Reasonable pricing• Diversification• Creative interaction blogs for customers www.maggi-club.in / www.meandmerimaggi.in• Focus mainly on health benefits.