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retail sector

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  • 1. Introduction to Retail Sector
    • Retailing involves all activities incidental to selling to ultimate consumer for their personnel family and household use
    • The Indian retailing industry is becoming intensely competitive.
    • Retail Sector is divided into two types
      • Organized Retail
      • Unorganized Retail
  • 2.  
  • 3. World of Titan
  • 4. INTRODUCTION
    • Titan Industries is the world's fifth largest and India's leading manufacturer of watches.
    • Owned by TATA group.
    • The Titan portfolio has over 60% of the domestic market share in the organised watch market. The company has 247 exclusive showrooms christened World of Titan
    • The world of titan mainly deals with watches.
  • 5. Core Competence Niche Buisness areas
    • USP-
      • Exclusive showroom where you find all products of titan under one room.
      • Quality and service titan offer is very unique.
      • Cover wide range of customers from all age group.
      • From mass to elite class every one is customer
  • 6.
    • Value Proposition and added niches:
      • Extra maintanance guarantee(EMG) is provided.
      • Loyalty program called signet offered to the customer for purchasing watch coting more then two thousand.
      • Quality and service titan offer is very unique.
      • Watches available for mass to elite class
    Continued
  • 7.
    • Threat: International Market
    • Corporate Partners: Tommy Hilfiger and Tamil nadu industry development corporation(TIDCO).
    • Core Customers:
      • Middle class people.
      • Elite Class people
  • 8.
    • Customer Relationships :
    • What to expect at Titan Service Centers:
      • Quick Response
      • Quick & Quality repairs
      • 6 months repair guarantee
      • Signet points on service billing at Watch Care Centres.
      • Titan gift voucher acceptance at Watch Care Centres.
  • 9.
      • Credit Card acceptance.
      • Provision for standby Watch.
      • Wide range of watch accessories.
      • Conversion of old watches to new on selected design / models.
      • Home delivery of watches at nominal cost at selected outlets.
      • Repair of all Titan watches.
  • 10.
      • Fully automated billing at most Service Centres.
      • Dedicated & Compnay trained Customer Care Hostess and Service Technicians.
      • Customer friendly ambience
  • 11. Supply Chain
    • Diagram
    Manufacturing Unit CNF Indore(M.P.) CNF (U.P.) CNF (Karnatak) Titan Show rooms Bhopal Titan Show rooms Indore Etc. Etc.
  • 12. Products
    • Different type of watches :
    • Raga Diva(“Unveil the real you. Be more”): For ladies
    • Zoop: For children
    • WWF(Be one with the wild)
  • 13. Continued …
    • Nebula
    • Octane(“Be Speed Be more”)
    • Sonata
    • FastTrack(Move on)
    • Xylys(Swiss Mode)
    • Edge
    • Bandhan
  • 14. Distribution
    • Currently Titan has 65 distributors handling well over 6000 dealers across the country. Distribution Worldwide
    • Titan distribute through an exclusive distributor in each country.
  • 15. Continued… World of Titan Direct dealers Manufacturing unit CNF
  • 16. Revenue
    • Revenue Generated:
    • From Regular formal watches.
    • Mainly Tier I and II cities each showroom has a turnover of about Rs. 20 to 30 million a year in large cities and about Rs. half a million a year in smaller towns
    • Through various promational activities
    • Through franchise
  • 17. Cost model
    • Basically Titan is a self manufacturing brand.
    • Titan manufactures complete watches and almost all the components that go into them. These include:
    • Over thirty different types of high-performance jewelled quartz movement calibres
    • Cases and bracelets in gold, steel and brass, finished in a variety of surface coatings including Physical Vapour Deposition (PVD)
    • Cost model is an integral part of organisation and not shared with outsiders.
  • 18. Buisness model
  • 19.  
  • 20. Introduction
    • Hypermarket
    • Founded in 1986
    • Headquartered in Delhi
    • Type-Manufacturing and retail industry
    • Promoter-Mr. Ramchandra Agrawal
    • Punchline-”Value for Money”
  • 21.
    • USP-
    • Good service
    • Customer satisfaction
    • Quality and Products
    • Reasonable Rates
  • 22.
    • Core Competence-
    • Apparels
    • Quality
    • Customer service
    • First mover to tier 1 and tier 2
  • 23.
    • Competitors
    • Big bazaar
    • Shopper’s Stop
    • Corporate Partners
    • HLL
    • Dabur
  • 24.
    • Customer Relationship
    • Customer care center is available in each oulet of vishal megamart.Customer satisfaction is their priorty .
    • Value proposition and added Niches
    • Value proposition is provided in the form of quality customer service
    • Good quality at lower prices .
  • 25.
    • Advertise in local dailies
    • Website www.vishalmegamart.net
    • PR – News Papers, Magazine’s
    • Various sales Promotions like shop and fly.
    • 25% off on all items
    • Discount offers
    Promotion
  • 26. Continued….
    • Phyical Evidence:
    • Infrastructure - Stand Alone Commercial Building
    • Place – Clean, Air Conditioned outlet
    • Equipment – Computer, desk etc
  • 27. Core Customer
    • Middle Class Family.
    • Tier III and IV cities. As on year 08 43% Tier III and IV cities, 29% from Tier II city and 28% from Tier I city
  • 28.  
  • 29. Products
      • Apparels = Private Labels
      • Non-Apparels = Private +Others
      • FMCG(Fast Moving Consumer Goods) = Private +Others
      • Co-Branding with SBI.
      • Toys and games, Stationary and Cloths.
      • In House Brands.
  • 30.  
  • 31.  
  • 32. Small Town Big Opportunity
    • Low brand penetration in small towns
    • Real estate is cheaper
    • High share of apparels about 42%
  • 33. Buisness model
  • 34. NEXT Mart
  • 35. Introduction
    • PunchLine: “Best brands. Best bargains.”
    • Emerging giants in the organized retailing of consumer electronics
    • Present in 16 states and over 384 outlets
  • 36. Vision
    • The vision of NEXT is to be the number one in the retail field in our category and to become a globally recognized company through innovation, passion through quality, freedom through empowerment, and cost through volumes
  • 37.
    • Core Competance: Videocon
    • Corporate Partners: Corporate tie-ups are there with all major Brands. E.g. LG, Samsung, Videocon, Whirlpool, etc.
    • Customer Relationships : Customer care center available at each outlet and demo of product is given by the specialist of specific brands
  • 38. Value Proposition added niches
    • • Only chain of outlets to deliver across India. •Only chain which does institutional supplies across all product categories and across brands. •Customer oriented organization – have even created special email IDs for suggestions / complaints of customers of and employees. Always open to suggestions & improvements
  • 39. Revenues Generated
    • Time to time or at festive season.
    • Sale is more in Tier I and II cities.
    • Add Campaigns run to boost Sale. This is to boost sale at Festive periods.
    • Potential Products are TV’s , AC’s from which maximum revenue is generated.
    • In winter season Maximum Selling Products are Geyser’s and CTV’s
  • 40. Hierarchy in the company Branch Manager Cluster Manager Outlet General Manager  Customer Support Executive Customer Sales Executive
  • 41. Supply/Distribution Chain Products from all the electrical brands like LG, Samsung, philips, whirlpool Corporate Office Next showroom of a city Local offices for all the brands in a particular city
  • 42. Buisness Model
  • 43. Thank you

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