retail sector


Published on

Published in: Business, Lifestyle
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

retail sector

  1. 1. Introduction to Retail Sector <ul><li>Retailing involves all activities incidental to selling to ultimate consumer for their personnel family and household use </li></ul><ul><li>The Indian retailing industry is becoming intensely competitive. </li></ul><ul><li>Retail Sector is divided into two types </li></ul><ul><ul><li>Organized Retail </li></ul></ul><ul><ul><li>Unorganized Retail </li></ul></ul>
  2. 3. World of Titan
  3. 4. INTRODUCTION <ul><li>Titan Industries is the world's fifth largest and India's leading manufacturer of watches. </li></ul><ul><li>Owned by TATA group. </li></ul><ul><li>The Titan portfolio has over 60% of the domestic market share in the organised watch market. The company has 247 exclusive showrooms christened World of Titan </li></ul><ul><li>The world of titan mainly deals with watches. </li></ul>
  4. 5. Core Competence Niche Buisness areas <ul><li>USP- </li></ul><ul><ul><li>Exclusive showroom where you find all products of titan under one room. </li></ul></ul><ul><ul><li>Quality and service titan offer is very unique. </li></ul></ul><ul><ul><li>Cover wide range of customers from all age group. </li></ul></ul><ul><ul><li>From mass to elite class every one is customer </li></ul></ul>
  5. 6. <ul><li>Value Proposition and added niches: </li></ul><ul><ul><li>Extra maintanance guarantee(EMG) is provided. </li></ul></ul><ul><ul><li>Loyalty program called signet offered to the customer for purchasing watch coting more then two thousand. </li></ul></ul><ul><ul><li>Quality and service titan offer is very unique. </li></ul></ul><ul><ul><li>Watches available for mass to elite class </li></ul></ul>Continued
  6. 7. <ul><li>Threat: International Market </li></ul><ul><li>Corporate Partners: Tommy Hilfiger and Tamil nadu industry development corporation(TIDCO). </li></ul><ul><li>Core Customers: </li></ul><ul><ul><li>Middle class people. </li></ul></ul><ul><ul><li>Elite Class people </li></ul></ul>
  7. 8. <ul><li>Customer Relationships : </li></ul><ul><li>What to expect at Titan Service Centers: </li></ul><ul><ul><li>Quick Response </li></ul></ul><ul><ul><li>Quick & Quality repairs </li></ul></ul><ul><ul><li>6 months repair guarantee </li></ul></ul><ul><ul><li>Signet points on service billing at Watch Care Centres. </li></ul></ul><ul><ul><li>Titan gift voucher acceptance at Watch Care Centres. </li></ul></ul>
  8. 9. <ul><ul><li>Credit Card acceptance. </li></ul></ul><ul><ul><li>Provision for standby Watch. </li></ul></ul><ul><ul><li>Wide range of watch accessories. </li></ul></ul><ul><ul><li>Conversion of old watches to new on selected design / models. </li></ul></ul><ul><ul><li>Home delivery of watches at nominal cost at selected outlets. </li></ul></ul><ul><ul><li>Repair of all Titan watches. </li></ul></ul>
  9. 10. <ul><ul><li>Fully automated billing at most Service Centres. </li></ul></ul><ul><ul><li>Dedicated & Compnay trained Customer Care Hostess and Service Technicians. </li></ul></ul><ul><ul><li>Customer friendly ambience </li></ul></ul>
  10. 11. Supply Chain <ul><li>Diagram </li></ul>Manufacturing Unit CNF Indore(M.P.) CNF (U.P.) CNF (Karnatak) Titan Show rooms Bhopal Titan Show rooms Indore Etc. Etc.
  11. 12. Products <ul><li>Different type of watches : </li></ul><ul><li>Raga Diva(“Unveil the real you. Be more”): For ladies </li></ul><ul><li>Zoop: For children </li></ul><ul><li>WWF(Be one with the wild) </li></ul>
  12. 13. Continued … <ul><li>Nebula </li></ul><ul><li>Octane(“Be Speed Be more”) </li></ul><ul><li>Sonata </li></ul><ul><li>FastTrack(Move on) </li></ul><ul><li>Xylys(Swiss Mode) </li></ul><ul><li>Edge </li></ul><ul><li>Bandhan </li></ul>
  13. 14. Distribution <ul><li>Currently Titan has 65 distributors handling well over 6000 dealers across the country. Distribution Worldwide </li></ul><ul><li>Titan distribute through an exclusive distributor in each country. </li></ul>
  14. 15. Continued… World of Titan Direct dealers Manufacturing unit CNF
  15. 16. Revenue <ul><li>Revenue Generated: </li></ul><ul><li>From Regular formal watches. </li></ul><ul><li>Mainly Tier I and II cities each showroom has a turnover of about Rs. 20 to 30 million a year in large cities and about Rs. half a million a year in smaller towns </li></ul><ul><li>Through various promational activities </li></ul><ul><li>Through franchise </li></ul>
  16. 17. Cost model <ul><li>Basically Titan is a self manufacturing brand. </li></ul><ul><li>Titan manufactures complete watches and almost all the components that go into them. These include: </li></ul><ul><li>Over thirty different types of high-performance jewelled quartz movement calibres </li></ul><ul><li>Cases and bracelets in gold, steel and brass, finished in a variety of surface coatings including Physical Vapour Deposition (PVD) </li></ul><ul><li>Cost model is an integral part of organisation and not shared with outsiders. </li></ul>
  17. 18. Buisness model
  18. 20. Introduction <ul><li>Hypermarket </li></ul><ul><li>Founded in 1986 </li></ul><ul><li>Headquartered in Delhi </li></ul><ul><li>Type-Manufacturing and retail industry </li></ul><ul><li>Promoter-Mr. Ramchandra Agrawal </li></ul><ul><li>Punchline-”Value for Money” </li></ul>
  19. 21. <ul><li>USP- </li></ul><ul><li>Good service </li></ul><ul><li>Customer satisfaction </li></ul><ul><li>Quality and Products </li></ul><ul><li>Reasonable Rates </li></ul>
  20. 22. <ul><li>Core Competence- </li></ul><ul><li>Apparels </li></ul><ul><li>Quality </li></ul><ul><li>Customer service </li></ul><ul><li>First mover to tier 1 and tier 2 </li></ul>
  21. 23. <ul><li>Competitors </li></ul><ul><li>Big bazaar </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Corporate Partners </li></ul><ul><li>HLL </li></ul><ul><li>Dabur </li></ul>
  22. 24. <ul><li>Customer Relationship </li></ul><ul><li>Customer care center is available in each oulet of vishal megamart.Customer satisfaction is their priorty . </li></ul><ul><li>Value proposition and added Niches </li></ul><ul><li>Value proposition is provided in the form of quality customer service </li></ul><ul><li>Good quality at lower prices . </li></ul>
  23. 25. <ul><li>Advertise in local dailies </li></ul><ul><li>Website </li></ul><ul><li>PR – News Papers, Magazine’s </li></ul><ul><li>Various sales Promotions like shop and fly. </li></ul><ul><li>25% off on all items </li></ul><ul><li>Discount offers </li></ul>Promotion
  24. 26. Continued…. <ul><li>Phyical Evidence: </li></ul><ul><li>Infrastructure - Stand Alone Commercial Building </li></ul><ul><li>Place – Clean, Air Conditioned outlet </li></ul><ul><li>Equipment – Computer, desk etc </li></ul>
  25. 27. Core Customer <ul><li>Middle Class Family. </li></ul><ul><li>Tier III and IV cities. As on year 08 43% Tier III and IV cities, 29% from Tier II city and 28% from Tier I city </li></ul>
  26. 29. Products <ul><ul><li>Apparels = Private Labels </li></ul></ul><ul><ul><li>Non-Apparels = Private +Others </li></ul></ul><ul><ul><li>FMCG(Fast Moving Consumer Goods) = Private +Others </li></ul></ul><ul><ul><li>Co-Branding with SBI. </li></ul></ul><ul><ul><li>Toys and games, Stationary and Cloths. </li></ul></ul><ul><ul><li>In House Brands. </li></ul></ul>
  27. 32. Small Town Big Opportunity <ul><li>Low brand penetration in small towns </li></ul><ul><li>Real estate is cheaper </li></ul><ul><li>High share of apparels about 42% </li></ul>
  28. 33. Buisness model
  29. 34. NEXT Mart
  30. 35. Introduction <ul><li>PunchLine: “Best brands. Best bargains.” </li></ul><ul><li>Emerging giants in the organized retailing of consumer electronics </li></ul><ul><li>Present in 16 states and over 384 outlets </li></ul>
  31. 36. Vision <ul><li>The vision of NEXT is to be the number one in the retail field in our category and to become a globally recognized company through innovation, passion through quality, freedom through empowerment, and cost through volumes </li></ul>
  32. 37. <ul><li>Core Competance: Videocon </li></ul><ul><li>Corporate Partners: Corporate tie-ups are there with all major Brands. E.g. LG, Samsung, Videocon, Whirlpool, etc. </li></ul><ul><li>Customer Relationships : Customer care center available at each outlet and demo of product is given by the specialist of specific brands </li></ul>
  33. 38. Value Proposition added niches <ul><li>• Only chain of outlets to deliver across India. •Only chain which does institutional supplies across all product categories and across brands. •Customer oriented organization – have even created special email IDs for suggestions / complaints of customers of and employees. Always open to suggestions & improvements </li></ul>
  34. 39. Revenues Generated <ul><li>Time to time or at festive season. </li></ul><ul><li>Sale is more in Tier I and II cities. </li></ul><ul><li>Add Campaigns run to boost Sale. This is to boost sale at Festive periods. </li></ul><ul><li>Potential Products are TV’s , AC’s from which maximum revenue is generated. </li></ul><ul><li>In winter season Maximum Selling Products are Geyser’s and CTV’s </li></ul>
  35. 40. Hierarchy in the company Branch Manager Cluster Manager Outlet General Manager  Customer Support Executive Customer Sales Executive
  36. 41. Supply/Distribution Chain Products from all the electrical brands like LG, Samsung, philips, whirlpool Corporate Office Next showroom of a city Local offices for all the brands in a particular city
  37. 42. Buisness Model
  38. 43. Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.