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Ambush marketing
 

Ambush marketing

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    Ambush marketing Ambush marketing Presentation Transcript

    • By: Raksha Chandra
      • A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship.
      • To capitalize on the goodwill of a popular sponsored event.
      • Intentionally confuse the public for considering the brand to be the main sponsor.
          • to deflect some attention away from the competing sponsors
          • to reduce the effectiveness of their communication while also undermining the value and the quality of the sponsorship opportunity that was sold
      • Brand Recall
      • For associating the product with the event
      • Competitive strategy
      • Super Bowl in US
      • Social networking site by Nike and Google
      • Dutch beer company(Bavaria) in the recent World cup match
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      • http://www.yourdictionary.com/business/ambush-marketing
      • http://www.football-marketing.com/2010/06/16/beer-company-employs-ambush-marketing-at-world-cup-2010/