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Ambush marketing

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  • 1. By: Raksha Chandra
  • 2.
    • A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship.
  • 3.
    • To capitalize on the goodwill of a popular sponsored event.
    • Intentionally confuse the public for considering the brand to be the main sponsor.
        • to deflect some attention away from the competing sponsors
        • to reduce the effectiveness of their communication while also undermining the value and the quality of the sponsorship opportunity that was sold
  • 4.
    • Brand Recall
    • For associating the product with the event
    • Competitive strategy
  • 5.
    • Super Bowl in US
    • Social networking site by Nike and Google
    • Dutch beer company(Bavaria) in the recent World cup match
  • 6.  
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  • 10.
    • http://www.yourdictionary.com/business/ambush-marketing
    • http://www.football-marketing.com/2010/06/16/beer-company-employs-ambush-marketing-at-world-cup-2010/