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“ One world, One Burger”- McDonald’s Made By: Neha Sharma Roll No: M10700034
 
WELCOME TO  THE WORLD OF McDonald’s
FOUNDERS OF MCDONALDS <ul><li>FOUNDERS –RICHARD  </li></ul><ul><li>AND MAURICE MACDONALDS . </li></ul><ul><li>Headquaters-...
MCDonald’s Introduction <ul><li>McDonald’s  is the global fast food giant. </li></ul><ul><li>Founded in 15 may 1940 in CAL...
Contd. <ul><li>McDonald’s   in India developed a range of 100% pure Veg food, along with Non-Veg range. </li></ul><ul><li>...
HISTORY OF MCDONALDS <ul><li>1940 </li></ul><ul><li>   Restaurant opened by brothers Richard and Maurice McDonald. </li></...
HISTORY OF MCDONALDS <ul><li>1967  </li></ul><ul><li>Ronald McDonald replaced &quot;Speedee.” </li></ul><ul><li>1961  </li...
HISTORY OF MCDONALDS <ul><li>1961 </li></ul><ul><li>  On September 13, the company filed a logo trademark on an overlappin...
HISTORY OF MCDONALDS <ul><li>1955 </li></ul><ul><li>Opening of a franchised restaurant by Ray Kroc, the ninth McDonald's r...
HISTORY OF MCDONALDS <ul><li>1966 </li></ul><ul><li>McDonalds entered INDIA. </li></ul>
HISTORY OF MCDONALDS LOGO <ul><li>1967 </li></ul><ul><li>“  McDonalds began  </li></ul><ul><li>using a mascot </li></ul><u...
HISTORY OF MCDONALDS LOGO <ul><li>McDonalds used double arch logo.  </li></ul><ul><li>This logo is a yellow M on a red bac...
McDonald's Logos I'm Lovin' It - 3D logo McDonald's Road Sign McDonald's Drive-Thru Logo
McDonald's Logo In Europe. <ul><li>McDonald's  makes its logo  </li></ul><ul><li>more 'green' in  Europe </li></ul><ul><li...
PRODUCTS
BYE BYE SEE U AT McDonald’S Thank you
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Transcript of "mcdonalds"

  1. 1. “ One world, One Burger”- McDonald’s Made By: Neha Sharma Roll No: M10700034
  2. 3. WELCOME TO THE WORLD OF McDonald’s
  3. 4. FOUNDERS OF MCDONALDS <ul><li>FOUNDERS –RICHARD </li></ul><ul><li>AND MAURICE MACDONALDS . </li></ul><ul><li>Headquaters-Oak Brook, Iliona us. </li></ul>
  4. 5. MCDonald’s Introduction <ul><li>McDonald’s is the global fast food giant. </li></ul><ul><li>Founded in 15 may 1940 in CALIFORNIA . </li></ul><ul><li>Forty eight years </li></ul><ul><li>down the line, </li></ul><ul><li>they are the world’s </li></ul><ul><li>largest food-service chain with </li></ul><ul><li>more than 30,000 restaurants in </li></ul><ul><li>100 countries, </li></ul><ul><li>serving 46 million customers ever day. </li></ul>
  5. 6. Contd. <ul><li>McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range. </li></ul><ul><li>Competitors was more. </li></ul><ul><li>McDonald’s efforts were </li></ul><ul><li>aimed purely at driving traffic in. </li></ul><ul><li>McDonald’s introduced </li></ul><ul><li>home delivery system in stipulated areas. </li></ul><ul><li>Also introduced samples with the core products. </li></ul>
  6. 7. HISTORY OF MCDONALDS <ul><li>1940 </li></ul><ul><li>  Restaurant opened by brothers Richard and Maurice McDonald. </li></ul><ul><li>1948 </li></ul><ul><li>Introduction of the &quot; Speedee Service System &quot; </li></ul><ul><li>Original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was &quot; Speedee.&quot; </li></ul>
  7. 8. HISTORY OF MCDONALDS <ul><li>1967 </li></ul><ul><li>Ronald McDonald replaced &quot;Speedee.” </li></ul><ul><li>1961 </li></ul><ul><li>McDonald's first filed for a U.S. trademark on the name McDonald's with the description &quot;Drive-In Restaurant Services </li></ul>
  8. 9. HISTORY OF MCDONALDS <ul><li>1961 </li></ul><ul><li>  On September 13, the company filed a logo trademark on an overlapping, double arched &quot;M&quot; symbol. </li></ul><ul><li>1962 </li></ul><ul><li>  The overlapping double arched &quot;M&quot; symbol logo was temporarily disfavored. The famous double arched &quot;M&quot; symbol in use today did not appear until November 18, 1968, when the company filed a U.S. trademark. </li></ul>
  9. 10. HISTORY OF MCDONALDS <ul><li>1955 </li></ul><ul><li>Opening of a franchised restaurant by Ray Kroc, the ninth McDonald's restaurant overall in  Des Plaines, Illinois. </li></ul><ul><li>1965 </li></ul><ul><li>Kroc purchased the McDonald brothers' equity in the company and led its worldwide expansion. </li></ul>
  10. 11. HISTORY OF MCDONALDS <ul><li>1966 </li></ul><ul><li>McDonalds entered INDIA. </li></ul>
  11. 12. HISTORY OF MCDONALDS LOGO <ul><li>1967 </li></ul><ul><li>“  McDonalds began </li></ul><ul><li>using a mascot </li></ul><ul><li>known as </li></ul><ul><li>Ronald McDonald .” </li></ul>
  12. 13. HISTORY OF MCDONALDS LOGO <ul><li>McDonalds used double arch logo. </li></ul><ul><li>This logo is a yellow M on a red background. </li></ul><ul><li>This logo began its life in 1968, and </li></ul><ul><li>since then has become a way tha </li></ul><ul><li>t you can obviously </li></ul><ul><li>spot any McDonalds. </li></ul><ul><li>. </li></ul>
  13. 14. McDonald's Logos I'm Lovin' It - 3D logo McDonald's Road Sign McDonald's Drive-Thru Logo
  14. 15. McDonald's Logo In Europe. <ul><li>McDonald's  makes its logo </li></ul><ul><li>more 'green' in  Europe </li></ul><ul><li>To promote “ ECO-FRIENDLY ” </li></ul><ul><li>environment . </li></ul>
  15. 16. PRODUCTS
  16. 17. BYE BYE SEE U AT McDonald’S Thank you
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