"Elluminating" Technology: Virtual Outreach Strategies for Recruiting on a Budget

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Julia Bourquin and Julie Vultaggio of the Harvard Graduate School of Education discuss Elluminate technology for web conferencing in higher education.

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"Elluminating" Technology: Virtual Outreach Strategies for Recruiting on a Budget

  1. 1. “Elluminating” Technology:<br />Virtual Outreach Strategies for<br />Recruiting on a Budget<br />Julie Vultaggio<br />Assistant Director of Admissions<br />Harvard Graduate School of Education<br />Julia Bourquin <br />Associate Director of Admissions<br />Harvard Graduate School of Education<br />Presented at the NAGAP National Conference<br />April 8, 2011<br />
  2. 2. Agenda<br />What is Web Conferencing? <br />An “Elluminating” Demonstration<br />Elluminate as a Recruitment and Yield Tool<br />Planning and Executing Elluminate Events<br />Examples from Appian Way<br />Questions & Discussion<br />
  3. 3. Learning Objectives<br />Understand the potential of web conferencing programs and online recruitment tools to reach prospective students, both domestic and international <br />Gain familiarity with Elluminate online recruitment technology<br />Become knowledgeable about non-traditional recruitment techniques that can increase outreach opportunities in cost-effective ways<br />
  4. 4. Part I: <br />What is Web Conferencing?<br />Webinars<br />Web Conferencing<br />Online Chats<br />Pros: <br /><ul><li>Real time conversation
  5. 5. Good for Q&A
  6. 6. Limited training</li></ul>Cons: <br /><ul><li>Mainly text
  7. 7. Participant driven</li></ul>Pros: <br /><ul><li>Host driven
  8. 8. Allows for audio/ visual presentation
  9. 9. Recording capability</li></ul>Cons: <br /><ul><li>Limited interaction
  10. 10. Planning required</li></ul>Pros: <br /><ul><li> Highly interactive
  11. 11. Allows for presentation
  12. 12. Good for Q&A
  13. 13. Recording capability</li></ul>Cons: <br /><ul><li>Planning required
  14. 14. Training required</li></li></ul><li>Choosing Your Web Conferencing Tool<br /><ul><li>Numerous technologies available</li></ul>Elluminate<br />WebEx<br />GoToMeeting<br /><ul><li>Factors to consider
  15. 15. Business purpose
  16. 16. Target audience(s)
  17. 17. Usability
  18. 18. Contract length
  19. 19. Cost</li></li></ul><li>Part II: <br />An “Elluminating” Demonstration<br />
  20. 20. Part III: Elluminate as a Recruitment and Yield Tool<br /><ul><li>Events
  21. 21. Program/office/content/demographic-specific
  22. 22. International hybrids
  23. 23. Small group sessions
  24. 24. Other Uses
  25. 25. Student/Alumni Ambassador training
  26. 26. Student chats
  27. 27. Faculty speakers</li></li></ul><li>Part IV: Planning and Executing Elluminate Events<br /><ul><li>Planning Considerations
  28. 28. Purpose
  29. 29. Audience(s)
  30. 30. Content
  31. 31. Staffing
  32. 32. Scheduling
  33. 33. Technical Support</li></li></ul><li><ul><li>Logistical Considerations
  34. 34. Physical location
  35. 35. Technology/equipment
  36. 36. Set-up and testing
  37. 37. Training
  38. 38. Marketing
  39. 39. Catering
  40. 40. Feedback</li></li></ul><li>The Effectiveness of Elluminate: Examples from Appian Way<br />Doctor of Education Leadership Virtual Information Sessions<br /><ul><li> Target audience: Prospective applicants interested in Ed.L.D.
  41. 41. Support: 5 staff (admissions/program); 2 faculty
  42. 42. Attendees: 445 across 2 sessions</li></ul>International Hybrid Session in Bogota, Colombia<br /><ul><li> Target audience: Prospective applicants in Bogota (all programs)
  43. 43. Support: 1 HGSE alum on-site; 1 admissions staff (virtual)
  44. 44. Attendees: 45 </li></ul>Virtual Information Session for Prospective Students of Color<br /><ul><li> Target audience: Prospective students of color (all programs)
  45. 45. Support: 2 staff (admissions/student affairs); 3-5 current students
  46. 46. Attendees: 62 </li></li></ul><li>Questions and Discussion<br />
  47. 47. Thank you for joining us!<br />Julia Bourquin, Associate Director of Admissions<br />Harvard Graduate School of Education<br />julie_bourquin@gse.harvard.edu<br />Julie Vultaggio, Assistant Director of Admissions<br />Harvard Graduate School of Education<br />julie_vultaggio@gse.harvard.edu<br />

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