Graduate programs are experiencing both the benefits and repercussions of economic uncertainty as many under and unemployed adults are seeking graduate education to advance or change their careers. Sometimes being creative and effective in recruitment means taking a look at the basics of what we do best and fine tuning those tools to accommodate the unique populations we aim to serve. More often than not, this involves an intrinsically simple approach based on a personal touch.
Regis College admission staff present the ins and outs of several recruitment and yield events that cater to various graduate student populations. The presenters review how even making slight adjustments to basic events can lead to outstanding results. Results include not just program growth, but also an increase in positive perception, image, and sentiment. We explore how we periodically revisit our standard admission events and remodel them to fit the variety of student groups we aim to serve with an emphasis on the personal touch.
Presented by Dr. Claudia C. Pouravelis, Jenene Romanucci, and Shelagh Tomaino from Regis College in Weston, MA.