Snapfish
Social Media Management through Facebook
Magento eCommerce
SaaS Applications
Video Streaming Portals
Rich Internet Apps
Custom Development
250+ team with experienc...
• Neev helped a global online photo sharing and printing services provider promote
their brand and acquire new customers t...
• Started in 2004, Snapfish by HP is a leading and the fastest growing online photo
service with a worldwide presence, wit...
• The client, Snapfish wanted to increase brand awareness and customer base in
India and Singapore markets.
• The objectiv...
• The primary objectives were to:
• Promote website and market products
• Drive traffic to their website
• Increase fan ba...
• Neev chose to leverage Facebook to meet the client’s business objectives since Facebook
provides the perfect opportunity...
7/8/13
The measures followed to achieve the business objectives were:
• Neev, through regular market research, identified ...
7/8/13
• Listening and responding to what people are saying in the open – Neev searched with the
client’s name (e.g.: Snap...
7/8/13
• Customer support – Facebook was made an active customer support channel. An online customer
support application f...
• Lead generation – leads were generated by sharing offers amongst fans who in turn spread
interesting offers in their net...
• Facebook advertisements – by targeting the right audience and connecting with over 800 million potential
customers, Neev...
• Social media strategy aided by market research to understand brand
perception.
• A Social App built to increase customer...
• The primary challenge was to come up with innovative ideas for Snapfish’s users
to keep them engaged
• To plan and execu...
Clients
Partnerships
India - Bangalore USA Sweden
The Estate, # 121,6th Floor,
Dickenson Road
Bangalore-560042
Phone :+91 80 25594416
Neev Info...
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Snapfish - Social Media Management through Facebook

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Snapfish - Social Media Management through Facebook

  1. 1. Snapfish Social Media Management through Facebook
  2. 2. Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners Part of Publicis Groupe Member of NASSCOM. Development Centers in Bangalore and Pune. Offices at Bangalore, USA, Delhi, Pune, Singapore and Stockholm. Key Company Highlights iPhone Android Windows Phone 7 HTML5 Apps Web User Interface Design and User Experience Design Performance Consulting Practices Quality Assurance & Testing AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Mobile Cloud About Neev Outsourced Product Development
  3. 3. • Neev helped a global online photo sharing and printing services provider promote their brand and acquire new customers through Facebook. • Neev was able to connect to the target segment, increase fan base, drive traffic to the website, listen to conversations about the brand, appreciate brand evangelists, answer queries, provide customer support, generate leads and boost online sales. • Discounts and offers were provided on the page especially for occasions like festivals. • A Facebook Application was also developed to increase the fan base and boost sales. A Social App to Provide Customer Service and Engagement for a Global Online Photo Service Provider
  4. 4. • Started in 2004, Snapfish by HP is a leading and the fastest growing online photo service with a worldwide presence, with more than 95 million members and more than 2 billion unique photos stored online. • Snapfish enables members to share, print and store photo memories securely online. It offers prints and personalized photo products at the best value on the Web. • Snapfish was started with a mission to help people preserve, enjoy and make the most of their memories and at the same time provide the best value in photography. • Snapfish is a division of Hewlett Packard, a global giant in technology. The Client
  5. 5. • The client, Snapfish wanted to increase brand awareness and customer base in India and Singapore markets. • The objective was to reach out to its audience, connect with them, extensively market their services and increase client interaction. • Snapfish’s revenue is mostly generated online , it wanted to boost its online presence and have region-specific promotions in India and Singapore. Business Need Page -1
  6. 6. • The primary objectives were to: • Promote website and market products • Drive traffic to their website • Increase fan base • Connect with new clients • Build a community • Build loyalty through meaningful engagement • Provide customer support • Boost online sales The objectives had to be achieved within the monthly budget allocated by the client. Business Need Page - 2
  7. 7. • Neev chose to leverage Facebook to meet the client’s business objectives since Facebook provides the perfect opportunity to reach out to a maximum number of people, quickly and economically. Two separate Facebook pages were created for Snapfish India and Snapfish Singapore. • Neev appointed a dedicated media analyst who was responsible for SnapFish’s fan pages for India and Singapore. The analyst was responsible for all client engagement on the page and also provided customer support. • Neev initially conducted Market Research through opinion polls to know the brand perception and accordingly devised a social media strategy around Facebook to cater to client’s requirements. The solution was multi-pronged. Neev Solution Page - 1
  8. 8. 7/8/13 The measures followed to achieve the business objectives were: • Neev, through regular market research, identified the most favourite and the least favourite product among customers. Promotions like offering discounts, freebies, etc were conducted for festivals and new product launches. • A social application was built to increase the number of ‘likes’ and boost sales. Visitors were asked to ‘like’ the client’s page to avail an offer. Upon ‘liking’ the page, the visitor was provided a coupon code using which the offer could be redeemed. Neev Solution Page - 2
  9. 9. 7/8/13 • Listening and responding to what people are saying in the open – Neev searched with the client’s name (e.g.: Snapfish India) and responded to the search results. This also helped in identifying and responding to brand evangelists and answer queries about the Snapfish’s products and services. • Creating a vibrant social environment – the logo on the page was rotated to suit different occasions. A participatory environment was created on the Facebook page of the client. • Client engagement – the visitors to the page were encouraged to visit the page more often and stay longer on the page by offering deals, regular discounts and offers, posting photography tips, conducting photo contests, having question and answer activities, posting greetings and other regional content, and conducting catchy and interesting opinion polls. • Customer support – Facebook was made an active customer support channel. An online customer support application form was provided to customers. Neev Solution Page - 3
  10. 10. 7/8/13 • Customer support – Facebook was made an active customer support channel. An online customer support application form was provided to customers. Neev Solution Page - 4
  11. 11. • Lead generation – leads were generated by sharing offers amongst fans who in turn spread interesting offers in their network. Neev Solution Page - 5 A thread leads to an order for 2,500 prints A dot com business owner seeks an alliance
  12. 12. • Facebook advertisements – by targeting the right audience and connecting with over 800 million potential customers, Neev was able to not only acquire customers but also increase brand awareness among the target audience. The prospective customers were segmented based on various different parameters like interest, age, educational background, marital status, gender and location. Different messages were used to communicate to each individual segment. • Budgets were allocated for each campaign and campaigns were planned for keeping the budgetary allocation in mind. • As a result, within the first 10 days, Neev was able to garner 2411 hits, 137 registrations and 7 new transactions through the Snapfish India Facebook page. • The cost of new customer acquisition was less than USD 3.00. During the two years of its engagement with the client, Neev was able to grow the Snapfish India Facebook fan base to 32329 and the Snapfish Singapore Facebook fan base to 5057. Neev Solution Page - 6 Estimate: 2,260 people who live in India age 24 and older whose birthday is today Estimate:320,840 people who live in India age 18 and older who are male who are married
  13. 13. • Social media strategy aided by market research to understand brand perception. • A Social App built to increase customer base and boost sales. • Social listening – listening to conversations about Snapfish and responding to them by answering queries and appreciating brand evangelists. • An online customer support application form for customers. • Lead generation through social sharing of offers. • Targeted advertisements through the use of social graph. • Strategies formulated and campaigns planned to accommodate budgetary constraints. Top Features
  14. 14. • The primary challenge was to come up with innovative ideas for Snapfish’s users to keep them engaged • To plan and execute marketing and promotional activities on a monthly basis while ensuring they fit into the budgetary boundaries of the client. URL https://www.facebook.com/SnapfishIndia https://www.facebook.com/SnapfishSG Top Challenges
  15. 15. Clients
  16. 16. Partnerships
  17. 17. India - Bangalore USA Sweden The Estate, # 121,6th Floor, Dickenson Road Bangalore-560042 Phone :+91 80 25594416 Neev Information Technologies Pvt. Ltd. 1121 Boyce Rd Ste 1400, Pittsburgh PA 15241 Phone : +1 888-979-7860 Neev AB, Birger Jarlsgatan 53, 6tr, 11145, Stockholm Phone: +46723250723 sales@neevtech.com India - Pune #13 L’Square, 3rd Floor Parihar Chowk, Aundh, Pune – 411007. Phone : +91-64103338 Singapore #08-03 SGX Centre 2, 4 Shenton Way, Singapore 068807 Phone: +65 6435 1961 For more info on our offerings, visit www.neevtech.com

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