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'OMNICHANNELCUSTOMER EXPERIENCE' @ DMAi Convention - 2014, Delhi
 

'OMNICHANNEL CUSTOMER EXPERIENCE' @ DMAi Convention - 2014, Delhi

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A multi-disciplinary approach to commerce is uniquely able to provide clients with the full end-to-end commerce solution. ...

A multi-disciplinary approach to commerce is uniquely able to provide clients with the full end-to-end commerce solution.
By merging strategy and design with the technology and support expertise, we can provide clients with a cohesive solution from vision through implementation. This ensures that the vision is seamless across all channels for a transformed customer experience.

By combining the expertise of disciplines, we can create a unique and complete experience for companies seeking digital commerce solutions.

Maintaining the relationship between these disciplines under a single practice ensures consistent methodology and ongoing collaboration between groups.
The consumer purchasing experience has shifted from one touchpoint to multiple touchpoints.

Whether in-store, online, via mobile, tablet, or through social media, we understand how a customer approaches the shopping process.

The various touchpoints along the shopper’s journey define the customer experience.

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  • Today’s shopper is much more complex. She looks like this.
  • Retail is getting disrupted all across the world. Target CEO writes letter to vendors asking for showrooming help. Tesco in Korea digital extends it’s inventory to the subway walls.
  • St. Peter’s Square during the announcement of Pope Benedict in 2005
  • St. Peter’s Square during the announcement of Pope Francis in 2013
  • But pretty quickly customers started bring the internet into the store
  • Mobile  (tablet/smartphone) accounted for 11% of e-commerce sales in 2012 ($25B), will grow to 25% by 2017 ($108B) via eMarketerWill Influence $689 Billion in Retail Store Sales by 2016 (18% of all retail sales) via Deloitte
  • 48% of all time spent on the digital retail properties is now via mobile or  tablet via @gfulgoni CEO of @ComScore
  • [Justin please rebuild the two pie charts]
  • We create an accurate profile for you, called aFashion Fingerprint®, based on your own body shape, style and preferences. All of our fashion and style advice is unique to you and based on your Fashion Fingerprint®.Our top styling team identify the most inspiring and flattering types of clothes for you. They give you a free personal Style Guide, that includes a list of your wardrobe Must Haves and the styles you should avoid.And then every day, our technology searches all brands online, from high street to high end, looking for Recommendations that best match your Fashion Fingerprint® , to present your own daily edit of the season’s best pieces.
  • Retailers had a brilliant answer for the threat of e-commerce.Give customers two doors… one for e-commerce and one for stores.
  • Razorfish is already a proven leader in the digital marketing industry, so by bringing our expertise in multiple disciplines under one practice, we are able to provide the full digital solution for all of our clients’ needs. Our experience in all areas made this practice a natural progression for the suite of razorfish solutions.
  • These opportunities start with replatforming projects. That’s the inflection point when retailers pick new vendors and re-evaluate incumbents.
  • Razorfish is already a proven leader in the digital marketing industry, so by bringing our expertise in multiple disciplines under one practice, we are able to provide the full digital solution for all of our clients’ needs. Our experience in all areas made this practice a natural progression for the suite of razorfish solutions.