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Neev Conversion Strategy Capabilities

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Approach for Increasing eCommerce Store Revenues through Conversion Strategy ...

Approach for Increasing eCommerce Store Revenues through Conversion Strategy
What can be achieved?
- Gain better conversions/revenue
- Gain more audience
- Engage with buyers better
- Improve Brand image

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  • 1. Approach for Increasing eCommerce Store Revenues through Advanced Conversion Strategies
  • 2. Magento Hybris Commerce SaaS Applications Adobe Marketing Cloud Custom Development 300+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners Part of Publicis Groupe Hybris and Adobe CQ centers of Excellence Offices at Bangalore, Gurgaon, Pune, Mumbai Member of NASSCOM Key Company Highlights iPhone Android PhoneGap Windows Phone HTML5 Apps Web AWS Rackspace Joyent Heroku Google Cloud Platform Mobile Cloud Outsourced Product Development User Interface Design and User Experience Design Performance Consulting Practices Quality Assurance & Testing Digital Marketing, CRM, Analytics (Omni-Channel) About Neev Click here to know more about us
  • 3. Today’s Digital World
  • 4.  Too many channels to communicate  Maintain Consistent brand image across social channels  Understand buyer perception about the brand  Let the buyer see what he likes best about the brand/product – Personalized selling  Distractions – Lesser attention span of buyer  Better engagement with buyer  Improving Buyer Profile on Social Media Challenge in Digital World/Role of a Conversion Strategist?
  • 5.  Gain better conversions/revenue  Gain more audience  Engage with buyers better  Improve Brand image What can be Achieved? Source: www.milesweb.com
  • 6. Step 1: Track existing accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps How we do it? Source: www.eechomeimprovements.co.uk/
  • 7. Step 1: Track existing Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps First we need to access and track all existing social media accounts including: Facebook, Google Plus, Twitter, Pinterest, Woorank. How we do it?
  • 8. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps We will install scripts on website to generate Heat-maps and scroll-maps. These will help capture data related to what section/content buyers find interesting. With data for 15 days, inferences can be drawn about the strengths and positive aspects. The strengths once identified can be built upon. How we do it?
  • 9. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps Apart from Heat & Scroll maps, Neev will also study the data from other sources like Google account for SEO, Adwords and Analytics. The data will help understand the traffic patterns and demographics. Inferences from these can help project the right content and brand image for the audience How we do it?
  • 10. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps On Monthly basis, Neev will come up with recommendations on improvements or changes needed in Content and Profile across Website, Facebook, Twitter, Pinterest and other social media. How we do it?
  • 11. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps Based on the recommendations , both teams can mutually plan a calendar for execution of tasks. How we do it?
  • 12. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps The execution will involve tasks like Screen (UI/UX) designs, profile page designs, banner designs, Image designs, Content changes on Magento Store, Other technical changes on Magento store. Most of these can be accomplished under the Magento Lights-On Plan. How we do it?
  • 13. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Future Steps Parameters/Goals like Number of orders per site-traffic, Increasing buyer engagement, percentage conversion on specific line of clothing, Sign- up/Registration will be monitored on periodic basis. How we do it?
  • 14. Step 1: Access to Accounts Step 2: Execute Heat maps & Scroll maps Step 3: Analysis of data Step 4: Recommendations Step 5: Task Plan Step 6: Execution Step 7: Continuous Monitoring Step 8: Other activities Other marketing activities such as email marketing campaigns, increasing mailing list, Increasing average shopping basket size, Online Promotion activities like Flash sales, Cross-sales, etc How we do it?
  • 15. • End-to-end consultative approach for software solutions through needs assessment, process consulting and strategic advice. • Internal QMS are ISO 9001-2008 certified and CMM level 3 compliant. • Continuous process and service level improvements through deployment of best-of- breed processes and technologies. • International Standards and best practices on Project Management including PMI, ISO and Prince-2. • Proven EDC Model of delivery to provide predictable results. • Scrum based Agile development methodology. The Neev Edge
  • 16. Top Clients
  • 17. Partnerships
  • 18. India - Bangalore The Estate, # 121,6th Floor, Dickenson Road Bangalore-560042 Phone :+91 80 25594416 Neev Information Technologies Pvt. Ltd. sales@neevtech.com India - Pune Office No. 4 & 5, 2nd floor, L-Square, Plot No. 8, Sanghvi Nagar, Aundh, Pune - 411007. Phone :+91 20 64103338 For more info on our offerings, visit www.neevtech.com