Neev built an interactive SMS-based App for farmers in rural India to plan their cultivation.
The farmers received crucial weather and topographical information as well as alerts related to crop health and prices on their mobile phones.
2. About Neev
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3. An SMS-based Application to Report Weather and Topographical Data to Farmers
• Neev built an interactive SMS-based App for farmers in rural India to plan their
cultivation.
• The farmers received crucial weather and topographical information as well as
alerts related to crop health and prices on their mobile phones.
4. The Client
• Monsanto is a company providing solutions to sustain and improve agriculture
worldwide.
• The agricultural products provided by them have empowered farmers large and
small to obtain more from their land while conserving water and energy.
• In India, Monsanto India Limited provides plant seeds and improves
productivity by developing herbicides for destroying weeds.
5. Business Need
• The farmer in India was faced with the uncertainty of the Monsoon and lack of
knowledge of the topography of the area, which to a great extent affected
cultivation.
• Monsanto wanted to ease this burden and help the Indian farmer by providing
him crucial information through an SMS-based App.
• The app had to work on the simplest of mobile phones.
6. Neev Solution
• Neev had to contend with two groups of people: the tech experts on the
Monsanto side and farmers on the other side who aren’t so tech savvy.
• The solution therefore, focuses on developing an intuitive, feature-rich
interface on the Admin side which sends out a simple text message to the
farmers, registered with Monsanto.
• The UI/UX design and App development was done at Neev.
• Scientists and programmers sat down to chalk out what data should be
collected and how the UI should be organized to provide the right information
to the end user.
7. Neev Solution (Contd…)
• A two-way communication was envisioned and developed, with the mobile
user picking choices/typing data and the server processing the information
request, based on these inputs.
• A custom rule engine was built in Java which allowed the Admin user to obtain
the necessary data through an interface.
• The execution of the rule sets can be scheduled and alerts can be obtained as
and when desired. A transcription service enabled the alerts to be translated
into other languages.
• Neev also ensured compatibility across a wide array of devices.
8. Top Features
• Forms to enter agricultural data about each village such as crops, nature of soil,
fertilizers used, and weather data such as the season etc.
• Ability to upload climate data for each district.
• Interface to configure rules, which would enable the software to generate alerts
based on certain conditions.
• Schedule execution of the rule sets.
• Ability to manage Alert Dissemination in batches.
• Alerts can be customized and made available in several Indian languages.
• Works on low-end devices and older mobiles, becoming cost effective for the
average farmer who couldn’t buy high end mobiles.
10. Top Challenges
• Building the custom rule engine in Java was a complex task
• Coordinating the multi-disciplinary team of scientists and programmers
required diligence
11. The Neev Edge
• End-to-end consultative approach for software solutions through needs assessment, process
consulting and strategic advice.
• Internal QMS are ISO 9001-2008 certified and CMM level 3 compliant.
• Continuous process and service level improvements through deployment of best-of-breed
processes and technologies.
• International Standards and best practices on Project Management including PMI, ISO and
Prince-2.
• Proven EDC Model of delivery to provide predictable results.
• Scrum based Agile development methodology.