SEO Presented by Niamh McGrath

Topics We Will Cover What Is Seo? How To Increase SEO Keywords The Beneifts Of SEO The Myths Of SEO What NOT To Do! Conclusion

What Is Seo?

How To Increase SEO

Keywords

The Beneifts Of SEO

The Myths Of SEO

What NOT To Do!

Conclusion

What Is SEO? Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a website from search via "natural" ("organic" or "algorithmic") search results Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site

Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a website from search via "natural" ("organic" or "algorithmic") search results

Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site

How To Increase SEO Clever use of Keywords & Images Daily editing of HTML coding & content Google Adwords Google Adsense Blogs, Forums & Article Writing Email Marketing Website Design and Language

Clever use of Keywords & Images

Daily editing of HTML coding & content

Google Adwords

Google Adsense

Blogs, Forums & Article Writing

Email Marketing

Website Design and Language

Keywords A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other websites Keywords direct traffic to your website Avoid over-use of keywords

A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other websites

Keywords direct traffic to your website

Avoid over-use of keywords

Benefits OF SEO Gi ve your brand a high international profile A good Ranking I ncreased sales of your product or service C ost-effective M ake s your site more accessible to all users All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorise

Gi ve your brand a high international profile

A good Ranking

I ncreased sales of your product or service

C ost-effective

M ake s your site more accessible to all users

All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorise

Myths Of Seo Search Engine Optimization is a collection of tricks to fool search engines People in our market don’t use search engines SEO is a single event SEO is a function of IT Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us

Search Engine Optimization is a collection of tricks to fool search engines

People in our market don’t use search engines

SEO is a single event

SEO is a function of IT

Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us

What NOT To Do! The absence of text and complete reliance on Flash that is bad Database generated urls are bad Keywords in meta tags is optimization Extra domain names boost rankings Multiple copies of my site helps rankings My competitors get away with spam techniques, so I can too ?

The absence of text and complete reliance on Flash that is bad

Database generated urls are bad

Keywords in meta tags is optimization

Extra domain names boost rankings

Multiple copies of my site helps rankings

My competitors get away with spam techniques, so I can too ?

Conclusion SEO is beneficial to both producer and consumer It’s inexpensive and effective P eople to learn what their potential customers are searching for relatively quickly

SEO is beneficial to both producer and consumer

It’s inexpensive and effective

P eople to learn what their potential customers are searching for relatively quickly