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A good hard kick in the ass

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Fundamentals on how to boot-strap a start-up

Fundamentals on how to boot-strap a start-up

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A good hard kick in the ass A good hard kick in the ass Presentation Transcript

  • A Good Hard Kick In The Ass
  • A Good Hard Kick In The Ass Book By: Rob Adams Presentation By: Navin Dhanuka navin@creanology.com
  • About Me...
  • About Me... Usability Guru User Experience Analyst Information Architect Founder & CEO of Creanology
  • About Me... Usability Guru User Experience Analyst Information Architect Founder & CEO of Creanology
  • What is it all about?
  • Its Basic Training For ENTREPRENEURS
  • 6
  • Want to launch a startup? 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique Yes, because my iDea will gain me good business 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique Yes, because my iDea will gain me good business Yes, because I want to be my own BOSS 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique Yes, because my iDea will gain me good business Yes, because I want to be my own BOSS Yes, because I can get a V.C. fund my startup 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique Yes, because my iDea will gain me good business Yes, because I want to be my own BOSS Yes, because I can get a V.C. fund my startup Yes, because I know what it takes to make it BIG 6
  • Want to launch a startup? Yes, because I have an iDea, which is Unique Yes, because my iDea will gain me good business Yes, because I want to be my own BOSS Yes, because I can get a V.C. fund my startup Yes, because I know what it takes to make it BIG Yes, because I have read about dot com startups going BIG 6
  • There is only 1 path to success in a startup
  • HARDWORK & Adherence to the FUNDAMENTALS
  • Milestones in getting your product to the market
  • Milestones in getting your product to the market 01 - Validate that the market actually exists
  • Milestones in getting your product to the market 01 - Validate that the market actually exists 02 - Design a profitable biz model
  • Milestones in getting your product to the market 01 - Validate that the market actually exists 02 - Design a profitable biz model 03 - Assemble & hire a great team
  • Milestones in getting your product to the market 01 - Validate that the market actually exists 02 - Design a profitable biz model 03 - Assemble & hire a great team 04 - Line up some investors
  • Milestones in getting your product to the market 01 - Validate that the market actually exists 02 - Design a profitable biz model 03 - Assemble & hire a great team 04 - Line up some investors 05 - Make & Sell the product
  • MILESTONE - ONE Validate that the market actually exists
  • Validating the existence of the market
  • Validating the existence of the market Learn everything that can be known about the customer
  • Validating the existence of the market Learn everything that can be known about the customer Explore the pain of the customer - with solid statistical data
  • Validating the existence of the market Learn everything that can be known about the customer Explore the pain of the customer - with solid statistical data Develop something people will pay for
  • Validating the existence of the market Learn everything that can be known about the customer Explore the pain of the customer - with solid statistical data Develop something people will pay for Identify competitors
  • Validating the existence of the market Learn everything that can be known about the customer Explore the pain of the customer - with solid statistical data Develop something people will pay for Identify competitors Determine the size of the target market
  • Validating the existence of the market Learn everything that can be known about the customer Explore the pain of the customer - with solid statistical data Develop something people will pay for Identify competitors Determine the size of the target market Emerge a beta community of enthusiastic users
  • MILESTONE - TWO Design a profitable biz model
  • Designing a profitable biz model
  • Designing a profitable biz model Pure & simple - a biz exists to make money.
  • Designing a profitable biz model Pure & simple - a biz exists to make money. Unless you have a straight forward & logical way to achieve that don’t even bother starting a new company - you would be better off working for someone else who does.
  • MILESTONE - THREE Assemble & Hire A Great Team
  • What will a great team have?
  • What will a great team have? Deep reserves of execution intelligence Hands on domain knowledge Experience in dealing with the competition Risk management expertise Leadership persona
  • MILESTONE - FOUR Line up some investors
  • Investors will want to know
  • Investors will want to know The level of execution intelligence present in your mgt. team How you have validated the mkt. for your product or service What your time to market is likely to be How much money will be required to reach the key value milestones
  • MILESTONE - FIVE Make & Sell the product
  • Make & Sell the product
  • Make & Sell the product Get to the mkt. fast with whatever you have! Right Now! Keep enhancing the product with successive improved versions Talk with some of these customers & invite them to provide feedback to improve the product features Understand the difference between MKTG. & ADVT.
  • Make & Sell the product
  • Make & Sell the product Acquire customers by:
  • Make & Sell the product Acquire customers by: Direct marketing
  • Make & Sell the product Acquire customers by: Direct marketing Tele Prospecting
  • Make & Sell the product Acquire customers by: Direct marketing Tele Prospecting Trade Shows
  • Make & Sell the product Acquire customers by: Direct marketing Tele Prospecting Trade Shows Own the sales process
  • Make & Sell the product Acquire customers by: Direct marketing Tele Prospecting Trade Shows Own the sales process Actual sales are the key to growing the company & expanding it
  • Without sales - the startup will remain just that and a r&d oriented company which generates some interesting ideas but which never seems to move forward.
  • WHAT AFTER SUCCESS?
  • What after success?
  • What after success? Make sure every new hire actually adds value
  • What after success? Make sure every new hire actually adds value Reward people who add most value
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision Stick to what your organization is best at
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision Stick to what your organization is best at Keep next generation r&d alive
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision Stick to what your organization is best at Keep next generation r&d alive Maintain direct contact with the customer
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision Stick to what your organization is best at Keep next generation r&d alive Maintain direct contact with the customer Iterate & improve products over time
  • What after success? Make sure every new hire actually adds value Reward people who add most value Continue to do market validation Align everyone in the company around a common vision Stick to what your organization is best at Keep next generation r&d alive Maintain direct contact with the customer Iterate & improve products over time Create value in every step
  • Thank You