Professional Marketing Involved
in Social Media and Networking
Lecture by:
Dr. Neeti Mathur
What is Marketing?
Marketing is the process by
which companies create
value for customers and build
strong customer relati...
Marketing Process
Marketing Mix
Service
Types of marketing in service
industry
What is networking?
• Interact with others to exchange information
and develop professional or social contacts.
Social Media Universe
Facebook
945 million monthly
active users who used
Facebook mobile
products as of
December 31, 2013.
757 million daily act...
linkedin
•
The world's largest professional network with
250 million members in over 200 countries
and territories around ...
• Twitter usage
• 241 million monthly active users
• 500 million Tweets are sent per day
• 76% of Twitter active users are...
Youtube
Good start to be followed by Facebook,
Linkedin, Twitter and Youtube
Its all about the
Global audience
No movers and shakers in
Government
Global Connect!
Why to start Blogging?
• Increase in brand awareness
• Global opportunities
• Networking opportunities
• Position yourself...
Why to start blogging (contd..)
• Build an online asset that doesn’t sleep
• Grow as an individual and business
• Provide ...
Its your Blog!
• Your content foundation
• Googleable
• visible
For the success of your blog
• Connect into your power source
• Create a memorable brand
• Design a simple marketing plan ...
For the success of your blog
(contd..)
• Have something to sell
• Maintain the momentum of success
Social Media Marketing
• It is an art and science of applying the power
of global social networks to increase brand
awaren...
Google thinks social networks are
important!
Choice in building social media
brand
• Facebook
• Twitter
• Google plus
• Youtube
• linkedIn
• Pinterest
• Instagram
Choices in building social media
brand (contd..)
• Slideshare
• vine
Steps to starting with Facebook
• Brand your facebook page
• Customize it with an app
• Grow your facebook community
• Eng...
For social media marketing success
• Create a clear focused vision and plan
• Obtain commitment from management
• Determin...
For social media marketing success
(contd…)
• Publish and promote content on social
networks
• Measure, monitor and manage...
future
Sources:
• http://www.forbes.com/sites/work-in-progress/20
• http://www.jeffbullas.com/get-started-with-blogg
• Kotler P.,...
Professional marketing involved in social media and networking
Professional marketing involved in social media and networking
Professional marketing involved in social media and networking
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Professional marketing involved in social media and networking

  1. 1. Professional Marketing Involved in Social Media and Networking Lecture by: Dr. Neeti Mathur
  2. 2. What is Marketing? Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Phillip Kotler
  3. 3. Marketing Process
  4. 4. Marketing Mix
  5. 5. Service
  6. 6. Types of marketing in service industry
  7. 7. What is networking? • Interact with others to exchange information and develop professional or social contacts.
  8. 8. Social Media Universe
  9. 9. Facebook 945 million monthly active users who used Facebook mobile products as of December 31, 2013. 757 million daily active users on average in December 2013. (source: https://newsroom.fb.com/key-Facts)
  10. 10. linkedin • The world's largest professional network with 250 million members in over 200 countries and territories around the globe.
  11. 11. • Twitter usage • 241 million monthly active users • 500 million Tweets are sent per day • 76% of Twitter active users are on mobile • 77% of accounts are outside the U.S. • Twitter supports 35+ languages
  12. 12. Youtube
  13. 13. Good start to be followed by Facebook, Linkedin, Twitter and Youtube
  14. 14. Its all about the
  15. 15. Global audience
  16. 16. No movers and shakers in Government
  17. 17. Global Connect!
  18. 18. Why to start Blogging? • Increase in brand awareness • Global opportunities • Networking opportunities • Position yourself and the brand as leader and expert • Rank higher in search engines • Learn about your business and yourself
  19. 19. Why to start blogging (contd..) • Build an online asset that doesn’t sleep • Grow as an individual and business • Provide lifestyle freedom
  20. 20. Its your Blog! • Your content foundation • Googleable • visible
  21. 21. For the success of your blog • Connect into your power source • Create a memorable brand • Design a simple marketing plan that works • Build a strong blog foundation • Publish contagious content • Market your blog for free with social media and other powerful strategies
  22. 22. For the success of your blog (contd..) • Have something to sell • Maintain the momentum of success
  23. 23. Social Media Marketing • It is an art and science of applying the power of global social networks to increase brand awareness, share your content and increase sales through “crowd sourced” marketing Jeff Bullas
  24. 24. Google thinks social networks are important!
  25. 25. Choice in building social media brand • Facebook • Twitter • Google plus • Youtube • linkedIn • Pinterest • Instagram
  26. 26. Choices in building social media brand (contd..) • Slideshare • vine
  27. 27. Steps to starting with Facebook • Brand your facebook page • Customize it with an app • Grow your facebook community • Engage with your fans • Sell your facebook community • Measure and monitor your facebook page
  28. 28. For social media marketing success • Create a clear focused vision and plan • Obtain commitment from management • Determine target market and customer profile • Outline and prioritize goals • Develop tactics to achieve goals • Resources allocated to achieve goals • Create and plan content publishing schedule
  29. 29. For social media marketing success (contd…) • Publish and promote content on social networks • Measure, monitor and manage • Modify, rinse and repeat
  30. 30. future
  31. 31. Sources: • http://www.forbes.com/sites/work-in-progress/20 • http://www.jeffbullas.com/get-started-with-blogg • Kotler P., Armstrong, G: Principles of Marketing (New Delhi, India: Prentice Hall of India, 2006)

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