Difference between marketing and sales by Neeraj Bhandari ( Surkhet.Nepal )

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Difference between marketing and sales by Neeraj Bhandari ( Surkhet.Nepal )

  1. 1.  Sales and marketing plan are not the same thing.  Unfortunately, many business owners will confuse the two and not realise that they need to spend time with each other.
  2. 2. 1. Marketing is about finding customers.  Marketing focuses on providing the very best image of your business.  Sales will be making sure that a customer purchases a product or service when they are at your company.
  3. 3. 2. The second area of sales and marketing have to do with how your customers see your business and then what they actually get.  When you begin a marketing plan, you are trying to present an image of your business.  Sales, on the other hand, are making sure that your customers actually get the products and services that fit within the perception that a customer has.
  4. 4. 3. Finally, Marketing is all about the forest and sales are all about the trees.  Marketing will have to do with the whole health of your company.  Sales will have to do with the everyday details, including how many customers you have, how much revenue you gain, and how many products you move each day.

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