Blogging isn’t just about writing words on a website. It’s also the quality of micro blogging (Facebook, Twitter etc), photos and videos.
Be Relevant To Community ARIA Awards blog is a perfect example of writing about current events. Also address issues re common life stage experiences shared by groups in community Eg: resources at Hurstville LMG that can help people pass drivers tests and learn to be a safer driver
1 good photo per blog minimum. First paragraph, then photo/s, then rest of text.
You can legally use photos taken by LMG staff plus Flickr Creative Commons (CC) is a good source www.flickr.com/search/advanced/
If using Flickr CC you MUST credit photographer and link to original photo
Example Flickr Creative Commons Photo: Highway Patrol Images http://flic.kr/p/7VCaHR
Making Magazine Blog Interesting Display 3-4 most interesting new issue magazine covers each month. Underneath / next to each cover list 3-4 fascinating, helpful or controversial articles in that issue http://www.dailykos.com/story/2011/11/25/1039957/-STUNNING:-Comparing-US-World-Covers-for-TIME-Magazine
Encouraging People To Look At Blog / Catching Attention ?
Target specific audience: eg parents with babies/toddlers.
Content: Next Event details, display photos from previous Joey Tales, 2-3 sentences feedback from parents/carers about why it was fun and educational for their children
Photo: Neerav Bhatt http ://flic.kr/p/96xKBr
How Do People Find Blogs A blog is merely a way of communicating information People don’t search for “blogs”. They look for local art exhibitions, holiday activities for children, a cool place to read during summer … Search engines and social media are two key areas they will find you via.
Good example of a timely blog about a current event
Use name especially if writing in first person eg: John Lewis (Youth Librarian)
List half a dozen related books and link directly to catalouge entries
Importing Material Normal copyright rules apply. You shouldn’t copy and paste a whole article into the LMG blog. Publishers are happy for you to quote ~10% of the words and link to the article http://www.smh.com.au/entertainment/books/the-best-books-of-2010-20101210-18sn7.html
most people want to get everything done now. They want to start from nothing and they expect to be ranking highly in Google or popular on Twitter etc within six weeks. It doesn’t really work that way. Because it takes time to build up a genuine profile and for people to trust you and know what you’re on about, unless you’ve got a huge profile already, you can’t just parachute in and expect to dominate search results if people put your name into a search engine
– Neerav Bhatt on Future Tense, ABC Radio National, 5th May 2011