Guest University Lecture - Social Media for UTS Postgraduate Communications Students - 8th June 2011


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Guest University Lecture - Social Media for UTS Postgraduate Communications Students - My Experience As a Pro-Blogger & Online Freelance Journalist - Guest Lecture 8th June 2011

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Guest University Lecture - Social Media for UTS Postgraduate Communications Students - 8th June 2011

  1. 1. <ul><li>Social Media for UTS Postgraduate Communications Students </li></ul><ul><li>My Experience As a Pro-Blogger & Online Freelance Journalist </li></ul><ul><li>Guest Lecture 8 th June 2011 </li></ul>
  2. 2. Neerav Bhatt - Who Am I? <ul><li>Portfolio Worker - multiple work contracts/industries/companies (Pro-Blogger, Freelance Journalist, Research Librarian, Photographer). </li></ul><ul><li>UWS B Business (Computing & E-Business) plus UTS Grad Dip (Information Management). </li></ul><ul><li>I started blogging in 2004 when Wordpress 1.0 was released. I had already worked as a Web Designer and SEO consultant. </li></ul>
  3. 3. Continuous Learning <ul><li>Try to learn principles as well as specific tools, technologies and software. </li></ul><ul><li>“ In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” </li></ul><ul><li>- Philosopher Eric Hoffer </li></ul>Photo credit: “Rich13” on Flickr
  4. 4. Flexibility & Diverse Skills <ul><li>Careers in the future will be a lot more flexible and require a diverse range of skills. </li></ul><ul><li>To survive and succeed you’ll need a flexible mind, willingness to try new skills and gain specialist knowledge in more than 1 area so you aren't caught unprepared by shifts in the economy or workforce. </li></ul>
  5. 5. X Media: Text/Photo/Audio/Video <ul><li>Bloggers and online journalists are often expected to file text, photos and video all by themselves and very fast. </li></ul><ul><li>Get the necessary tools and practice so you can quickly create quality stories with them. </li></ul><ul><li>More info </li></ul>
  6. 6. Build Your Brand & Reputation <ul><li>“ Beat The Drum”. No one will do it for you … stand out from the flock. </li></ul><ul><li>Register to create online Hub. </li></ul><ul><li>Create Linkedin, Twitter, Flickr, Storify, Youtube + Vimeo Channels, Gravatar. Link or embed content from all these on your online Hub site. </li></ul><ul><li>For branding & SEO use same avatar photo and username on all sites. </li></ul>
  7. 7. Online Hub <ul><li>Setup Wordpress blog on </li></ul><ul><li>Publish content regularly including best: </li></ul><ul><ul><li>Uni & Media intern work </li></ul></ul><ul><ul><li>Paid Journalism work </li></ul></ul><ul><ul><li>Stories you’ve written out of interest in a topic </li></ul></ul><ul><ul><li>Photos/Audio/Video </li></ul></ul><ul><li>Your site has 10 seconds to impress. If it looks abandoned, that reflects badly on you. </li></ul>Photo credit: Wordpress creator Matt Mullenwegg
  8. 8. Micro, Photo and Video Blogging <ul><li>Blogging isn’t just about writing articles. It’s also complemented by the quality of your micro, photo and video blogging and how professional they are. </li></ul>
  9. 9. Be Yourself & Be Sensible <ul><li>There are lots of “rules” about social media. Be yourself but also sensible because it’s really easy for people to take a screenshot and quote you later. </li></ul>
  10. 10. Experiment with New Social Media <ul><li>Experiment With Young New Platforms –Twitter, Facebook etc have existed for a while but new sites start all the time eg: </li></ul>
  11. 11. Technology changes, Humans dont <ul><li>Social Media and Blogging are only the latest iterations of ways to tell stories and communicate. </li></ul><ul><li>They are not new. Before Twitter was SMS, before that was letters, before that was telegrams and Morse code. </li></ul>Credit:
  12. 12. Patience Grasshopper <ul><li>most people want to get everything done now. They want to start from nothing and they expect to be ranking highly in Google or popular on Twitter etc within six weeks. It doesn’t really work that way. Because it takes time to build up a genuine profile and for people to trust you and know what you’re on about, unless you’ve got a huge profile already, you can’t just parachute in and expect to dominate search results if people put your name into a search engine </li></ul><ul><li>– Neerav Bhatt on Future Tense, ABC Radio National, 5 th May 2011 </li></ul>
  13. 13. Contact Details <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>