Guest University Lecture - Social Media for UTS Postgraduate Communications Students - 8th June 2011

Social Media for UTS Postgraduate Communications Students
My Experience As a Pro-Blogger & Online Freelance Journalist
Guest Lecture 8 th June 2011

Neerav Bhatt - Who Am I?
Portfolio Worker - multiple work contracts/industries/companies (Pro-Blogger, Freelance Journalist, Research Librarian, Photographer).
UWS B Business (Computing & E-Business) plus UTS Grad Dip (Information Management).
I started blogging in 2004 when Wordpress 1.0 was released. I had already worked as a Web Designer and SEO consultant.

Continuous Learning
Try to learn principles as well as specific tools, technologies and software.
“ In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
- Philosopher Eric Hoffer
Photo credit: “Rich13” on Flickr

Flexibility & Diverse Skills
Careers in the future will be a lot more flexible and require a diverse range of skills.
To survive and succeed you’ll need a flexible mind, willingness to try new skills and gain specialist knowledge in more than 1 area so you aren't caught unprepared by shifts in the economy or workforce.

X Media: Text/Photo/Audio/Video
Bloggers and online journalists are often expected to file text, photos and video all by themselves and very fast.
Get the necessary tools and practice so you can quickly create quality stories with them.
More info http://tinyurl.com/OnlineJournoToolkit

Build Your Brand & Reputation
“ Beat The Drum”. No one will do it for you … stand out from the flock.
Register www.yourname.com to create online Hub.
Create Linkedin, Twitter, Flickr, Storify, Youtube + Vimeo Channels, Gravatar. Link or embed content from all these on your online Hub site.
For branding & SEO use same avatar photo and username on all sites.

Online Hub yourname.com
Setup Wordpress blog on www.yourname.com
Publish content regularly including best:
Uni & Media intern work
Paid Journalism work
Stories you’ve written out of interest in a topic
Photos/Audio/Video
Your site has 10 seconds to impress. If it looks abandoned, that reflects badly on you.
Photo credit: Wordpress creator Matt Mullenwegg

Micro, Photo and Video Blogging
Blogging isn’t just about writing articles. It’s also complemented by the quality of your micro, photo and video blogging and how professional they are.

Be Yourself & Be Sensible
There are lots of “rules” about social media. Be yourself but also sensible because it’s really easy for people to take a screenshot and quote you later.

Experiment with New Social Media
Experiment With Young New Platforms –Twitter, Facebook etc have existed for a while but new sites start all the time eg: www.Storify.com

Technology changes, Humans dont
Social Media and Blogging are only the latest iterations of ways to tell stories and communicate.
They are not new. Before Twitter was SMS, before that was letters, before that was telegrams and Morse code.
Credit: www.gapingvoid.com

Patience Grasshopper
most people want to get everything done now. They want to start from nothing and they expect to be ranking highly in Google or popular on Twitter etc within six weeks. It doesn’t really work that way. Because it takes time to build up a genuine profile and for people to trust you and know what you’re on about, unless you’ve got a huge profile already, you can’t just parachute in and expect to dominate search results if people put your name into a search engine
– Neerav Bhatt on Future Tense, ABC Radio National, 5 th May 2011

Contact Details
www.neeravbhatt.com
www.bhatt.id.au/blog
www.roadlesstravelled.com.au
www.flickr.com/photos/neeravbhatt/sets/
www.twitter.com/neerav

Guest University Lecture - Social Media for UTS Postgraduate Communications Students - 8th June 2011

by Neerav Bhatt

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