Bally sloane 5

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Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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Bally sloane 5

  1. 1. Bally Chohan Sloane www.ballychohan.com Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  2. 2. By Bally Chohan What is In-Game Advertising? Put simply, in-game advertising is serving ads into a game environment, but the nuances vary dramatically. For some 3D games, in-game ads appear as posters or billboards in the virtual world. For online 2D casual games, in-game ads can replace an object in the game with a branded product, or even serve a branded quest into the game for a week long run. www.ballychohan.com Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  3. 3. The World of Gaming With advancing technology, videogames have become increasingly interactive, common and addicting. Videogames are now accessible in our homes, at work, and on our cell phones The internet allows players to interact with other players around the world Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  4. 4. Industry Facts 72% of American households play computer or video games The average game player age is 37 58% of players are male and 42% are female 19% of most frequent game players pay to play online games 55% of gamers play games on their phones or handheld device In 2010, consumers spent $25.1 billion on the games industry Gamers spend on average, 8 hours a week playing games Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  5. 5. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk Sales Growth
  6. 6. Types of In-Game Advertising In-Game ads can either be “dynamic” or “static.” Static ads stay the same every time the game is played. They are typically hard-coded during the development and appear as billboard or props, like vending machines. Dynamic ads can be changed over the internet for online players. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  7. 7. Main Categories Featured in IGA Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk Automotive Beverages Fast Food Companies
  8. 8. Significance for Advertisers Videogame industry is huge and it keeps growing DFC, a research company that specializes in the video game industry, predicts that in-game advertising spending will double from $3.1B to $7.2B by 2016 53% of players are ages 18-49, so if this your target in a campaign, in-game advertising could be very beneficial Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  9. 9. In-Game Advertising: Example 1 McDonald’s Campaign Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  10. 10. Advantages of In-Game Advertising Easy to target a particular market accordingly with a videogame genre Quickly reaches consumers, ex: (Farmville, which launched on June 19th 2009, reached 50 million users by October 1st of the same year) Effective in increasing brand awareness, and especially effective at priming audiences for engagements and sponsorships within associated gaming environments Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  11. 11. Advantages Continued According to Microsoft’s Massive (an in-game ad serving company for Xbox & PC), in-game advertising has been found to increase purchase intent by 24%, brand recommendation by 23% and, overall brand rating by 32% In-game advertising also has a greater advantage over TV since, TV spots only feature 30-60 seconds of commercials & a typical in-game advertisement exceeds 300 seconds! Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  12. 12. Advantages Continued New medium to reach consumers Ads are unavoidable in a virtual environment High reach due to the growing popularity of video games Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  13. 13. Disadvantages of In-Game Advertising High game repetition creates a negative brand attitude Difficult to plug a product on an alien planet in the year 2553 in Halo, or do the same in a fictional medieval world filled with dragons and orcs in Skyrim Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  14. 14. In-Game Advertising: Example 2 Obama’s 2008 campaign Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  15. 15. Academic Research: Journal of Advertising The prominence of a brand placement has a positive impact on brand recall Brand attitude became more negative as the number of game repetition increased Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  16. 16. In-Game Advertising: Example 3 Coca-Cola Polar Race Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  17. 17. Tips for when to use In-Game Advertising Looking to reach an 18-34 year old audience Want to avoid advertising clutter When there is a contextual relationship with your brand & the game Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  18. 18. Do’s of In-Game Advertising Do keep your message creative, simple & straightforward Do make sure message is relevant & tailored to audience Do use the most vibrant colors of your brand palette, but avoid making it too bold & out of keeping with the brand environment which, will spoil the experience Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  19. 19. Don'ts of In-Game Advertising Don’t use messaging that is inappropriate (Gamers are quick to tweet, blog or post about brands that annoy them) Don’t attempt to use IGA as a cheap medium but, instead an impactful cut-through Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  20. 20. Future of In-Game Advertising Most likely, games will start being formatted by building the game around the brand’s social media plan Games will start using content that unlocks based on user engagement (ex: FB page which will reveal a game code). Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  21. 21. Discussion Questions How many people here play video games? Have you ever noticed in-game advertisements while playing? What category of in-game advertisement have you seen the most? & in which type of game? In your opinion, do you believe in-game advertising is effective? If so, do you find it more effective than TV advertising? And why? Do you find IGA annoying, pleasant or irrelevant when playing a video game? Has an IGA ever influenced your purchasing decision? Do you feel that more companies will start advertising through games? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  22. 22. References Initiative. (2012). In-Game Advertising: Gaming is a global phenomenon and presents huge opportunities for advertisers. 1-9. Skim, m. (2010). In-Game Advertising Project: Static vs. Dynamic IGA's and Concerns. http://is300project.blogspot.com/2010/11/staticvs- dynamic-igas-and-concerns.html Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk
  23. 23. References Continued Cauberghe, V., & De Pelsmacker, P. (2010). Advergames. Journal of Advertising, 39(1), 05-18. Tassi, P. (2011, Sept. 14). Analyst says video game advertising will double by 2016. Retrieved from http://www.forbes.com/sites/insertcoin/ 2011/09/14/analyst-says-video-game-advertisingwill-double-by-2016/ Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

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