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Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
Bally Chohan IT Solutions UK
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Bally Chohan IT Solutions UK

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Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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  • 1. Marketing & Educational Gaming Industry 8 Minutes pitch from Group A5: By Bally Chohan www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 2. By Bally Chohan Introduction  Online Gaming Industry  Since 1998 used in the Netherlands  Gamercials; playful commercials, brand experience, product placement.  Edugaming; e-learning, interactive infotainment. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 3. By Bally Chohan Gamercial example  Phunky Frites  Client: Aviko (Dutch producer of potatoes products)  Goal of the game: Jump from product to product and don’t fall in the boiling oil of the deep-fry!  Goal of Aviko: Get people informed of the different products www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 4. By Bally Chohan Edugaming example  Living Books  Client: Het Woeste Woud (Animation Studio)  Partners: KRO (Dutch public broadcasting company), University of Leiden, Reading foundation. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 5. By Bally Chohan Industry Framework www.ballychohan.com Industry A5 – Marketing & Educational Gaming
  • 6. By Bally Chohan Business Models  Main actor: MAD Multimedia (Groningen) developing, producing and distributing interactive online products like educational games, gamercials, virals, animations and interactive videos. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 7. By Bally Chohan Business Models  Actor: Client/Companies  Example: Noordhoff Uitgevers (Biggest educational publisher in the Netherlands)  Vision: Giving schools the freedom to educate in print, digital or a combination; Multi Media Methods.  In collaboration with MAD Multimedia developing gaming engines www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 8. By Bally Chohan Business Models  Actor: Advertising companies  Example: Campina (Dutch dairy company)  Goal: Stimulate sales of the product Valess  Developed in collaboration with MAD Multimedia a viral gamercial to promote Valess at a target audience. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 9. By Bally Chohan Business Model  Actor; Freelancers (Designers, photographers, musicians)  Produce input for the gamercials & Edugames like graphics, sound effects, background music. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 10. By Bally Chohan Busines Models  Actor: Internet users  Participation by entertainment/infotainment  Potential clients (Gamercials) www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 11. Product Innovations  Edugaming learning theories, play a game with nurturing elements, a extrinsic motivation experience (Egenfeldt-Nielsen, 2005), drill-and-practice learning principles, simple game play and the missing physical presence of a teacher. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 12. By Bally Chohan Product Innovations  Gamercials brands can position their products and/or services in new interactive way, commercial message embedded in the gameplay, top of mind brand awareness and visibility. www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 13. By Bally Chohan Process Innovations  Dynamic programming languages;  Microsoft Silverlight, Java, Shockwave and Flash; are very rich in a visual and sound-oriented way.  Russel Kay defines rich as in "Those applications offer functionality that goes far beyond mere reading and browsing, and they can be served over the Web"  Development; iterativeand, short development cycle, not depended on operating system www.ballychohan.com A5 – Marketing & Educational Gaming Industry
  • 14. By Bally Chohan Conclusions (Conceptual)  The creation of an edu-game requires diverse skills (Motley Crew)  Differentiated Products (Infinite variety)  Durable products and durable rents (Ars longa) www.ballychohan.com A5 – Marketing & Educational Gaming Industry

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