Bally Chohan IT Solutions


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Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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Bally Chohan IT Solutions

  1. 1. www.ballychoha Gaming & Advertising –Described by Bally Chohan UK Pieter-Jan Adriaensens
  2. 2. Bally Chohan UK Gaming & Advertising a promising upturn www.ballychoha
  3. 3. Content 1. 2. 3. 4. 5. 6. 7. 8. Bally Chohan UK What is the situation like today? How did the past had its influence on the present? Advergaming and in-gamevertising They come in many forms and shapes Advergaming and social gaming Advergaming, crossmedia and communities Advergaming and protest Conslusions 3 www.ballychoha
  4. 4. Bally Chohan UK What is the situation like today? www.ballychoha
  5. 5. Bally Chohan UK Gaming is an interesting channel for advertisers to reach the difficult to reach target group 18-36 yrs old The gaming-public has broadened Cliché images are fading 5 www.ballychoha
  6. 6. Gaming has and will become more and more a social event Bally Chohan UK When we were young we used to hook up with our friends to play Playstation games. Nintendo’s Wii brings back those emotions 6 www.ballychoha
  7. 7. Bally Chohan UK How did the past had its influence on the present? www.ballychoha
  8. 8. Inception & first experiments: 60’s – 80’s Bally Chohan There wasn’t much technology available in this period. Creating games was almost unaffordable and thus held a huge risk . One of the first companies to start advertising through gamesUK was Ford (Mustang), quickly followed by Coca-Cola & Bud in the early 80’s (booming of the pc market) 8 www.ballychoha
  9. 9. The advent of PC games: 90’s Bally Chohan The upcoming of the personal computer was promising but advertisers kept making the same mistakes as in the period before. A positive evolution of this period was the bringing of in-context advertising: content contributes to the realism of the game and is not irritating (more subtle). UK A new era with new possibilities was needed and thus the Internet made her entry in the early 90’s, rapidlychanging the possibilities & experiences of the gaming industry www.ballychoha 9
  10. 10. Internet & Flash: the new millenniumChohan Bally Advergames knew a huge popularity boost because of the fast uprise of the Internet. They could be UK spread more effectively and a larger audience could be reached. The introduction of Flash offered new possibilities: it was fast in development, cheap and had excellent sound. 2000: America’s Army: the biggest online advergame ever made. It was created to influence young people to choose for a career in the US military 10 www.ballychoha
  11. 11. Gaming is booming! Bally Chohan UK 89% Of Americans watch primetime TV Of Americans watch a movie in a theater Of Americans play some kind of a computer/ videogame 4% Source: 2006 Frank N. Magid Associates, Inc. 58% 11 www.ballychoha
  12. 12. Bally Chohan UK Video Game Advertising Revenue (in Millions) “Offline advertisers buy time, interactives create time” $312.2 $259.9 $203.5 $562.5 $153.3 $10.0 $113.7 $69.0 $83.6 $34.0 2004 2005 $302.9 $173.1 $71.9 2003 $432.7 2006 In-Game Advertising Source: Yankee Group, 2005 Source: Yankee Group, 2005 2007 2008 2009 Advergames 12 www.ballychoha
  13. 13. Bally Chohan More than 83 million gamers are currently online (2006) UK Women take in more than 60% of the online gaming population. They often play casual games and are the ones with spending power. Games are ideal to reach the difficult to reach segment 18-34 of age (they avoid traditional media more often). The green bar are the ones responsible for purchase. Q. Do you play games online? (%) 63.6 55.9 44.1 58.8 52.6 47.4 58.2 50.4 49.6 57.4 53.3 46.7 41.8 41.2 42.6 36.4 Yes No Total Male Female 13-17 18-24 25-34 35-44 45+ 13 www.ballychoha Source: Nielsen Interactive Entertainment 2006 Active Gamer Benchmark Study & Media Metrix, July 2006
  14. 14. Gaming in comparison with other more traditional media Total Monthly Online Users by Category The Gaming category reaches majority of web users 160,000 140,000 120,000  83MM people went to a gaming site in July  48% of online population 100,000 80,000 60,000 40,000 20,000 Games tops the number of monthly minutes users spend by category Sp or ts C ha t Total Monthly Minutes (billions) Ad ul t XX X G am es 0 R et En ai te l rt ai nm en t N ew s B us in es Te s ch no lo gy Tr av el 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 Source: Media Metrix, July 2006 ve l Te ch no lo gy Tr a t Sp or ts Ad ul XX X ne ss Bu si Ch at s es Ne w l Re ta i G am er ta i nm en t 0 En t Unique visitors Bally Chohan UK 14 www.ballychoha