Bally Chohan IT Solution Sloane

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Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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Bally Chohan IT Solution Sloane

  1. 1. Gamification 101( By Bally chohan sloane ) Why games are becoming a key marketing tool www.ballychohan.com- Insight Curator Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan
  2. 2. What is gamification? Gamification is an increasingly important marketing method which seeks to effectively engage customers and influence their behaviour through game structures and mechanics. It takes advantage of our psychological tendency to engage in games. As a technique it is mainly used to encourage people to engage in behaviours they might ordinarily find boring; shopping, completing surveys, or reading websites. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk © Crayon 2010
  3. 3. Why is gamification important now? Though game mechanics like adding levels, points or rewards have been used in customer loyalty programmes for many years, it is only now with such behavioural data explosions, that we can really begin to harness the power of games effectively. Gaming culture has become universal… Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan © Crayon 2010
  4. 4. Universal Gaming Culture - Why games? Games are the most engaging medium around: - Games change people’s behaviour and mindstates because they are so engaging; while playing in isolation, games have relieved burns victims of their pains, more than any other medium. - Some online games have had to introduce ‘fatigue systems’ which give less points the longer your play or offer double points for taking a breaks, as some gamers were developing damaging addictive compulsions to play. - Games can get people engaged in eating healthily, Xtreme Xrunch Kart is a racing game that takes the speed of the vehicle from the crunch sound of eating carrots. - Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk © Crayon 2010
  5. 5. Universal Gaming Culture – Beyond Games Social media is a part of gamification; the social gaming market is worth billions already. Consoles have infiltrated the mainstream. ‘Every new device ends up being a gaming device.’ Hacks of the Xbox Kinect have crossed over into many different mediums beyond gaming, which will only continue given Microsoft have now released an official software development kit : Digital shadow puppetry. Invisibility. Quadrocopter radar. Shopping accessibility. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan © Crayon 2010
  6. 6. Brands Using Gamification There are lots brand examples out there… McDonalds Toyota Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk © Crayon 2010
  7. 7. Hackers Using Gamificiation? A clever Foursquare hack recently turned New York into a giant game of Risk. There are many new location-based technologies (here, here and here) that have the potential to engage people further. Maybe we could create a location-based game in London of Monopoly using Oyster card game Chromorma and Foursquare? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan © Crayon 2010
  8. 8. So what are game mechanics? There are different kinds of game mechanics that can be introduced into marketing campaigns: Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk © Crayon 2010

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