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Everyone has a website or feels a need for building one. While there are many web designers who provide excellent service, there are several who do take the technologically ignorant people for a ride. Here is a presentation covering a wide variety of most essential information for building a website. This will help everyone who knows the technology, and also those who do not. This will help you think with clarity and come up with unique solutions to build and then promote your website. After all, you are the person who knows your brand, products, services and marketing and promotional aspects of your business the best. Therefore, you should know what will make your website stand out and present your business the best. Here are all the essential elements that go into building a great website, minus the technical jargon. Enjoy and have a great time building your web identity.