What Goes in Building of a Great Website


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Everyone has a website or feels a need for building one. While there are many web designers who provide excellent service, there are several who do take the technologically ignorant people for a ride. Here is a presentation covering a wide variety of most essential information for building a website. This will help everyone who knows the technology, and also those who do not. This will help you think with clarity and come up with unique solutions to build and then promote your website. After all, you are the person who knows your brand, products, services and marketing and promotional aspects of your business the best. Therefore, you should know what will make your website stand out and present your business the best. Here are all the essential elements that go into building a great website, minus the technical jargon. Enjoy and have a great time building your web identity.

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What Goes in Building of a Great Website

  2. 2. WHAT IS A WEBSITE? • A website is a World Wide Web identity and presence of your personal or professional life journey. It is an essential part of today’s world it is just like a visiting or business card but in an elaborated digital form. It assists in building awareness, development, networking and growth. • Websites are of various types and sizes right from basic static websites to complex ecommerce portals. • Any type of website is an investment asset which requires time, effort and quality which will reflect the website’s aim.
  3. 3. MAKING OF A WEBSITE? • Making a website is not a one-time activity out of which immediate results are visible; it is essential and important to maintain the website until its presence is existent. • For this reason, you may need to tweak your website to attain a state of perfection where your business and personal requirements are met. Making a website is therefore, a creation in progression.
  5. 5. PLANNING Plan your website before initiating the process; make sure you have a clear vision of the website. Keep It Simple - the simple, well-designed, professional looking website gives you the result. A well structured website is better than an overdone fancy website. Important questions to ask yourself: • What do I want my website to achieve? • What is the purpose of my website? Is it just going to be informational or am I going to market and deliver my products / services through it or do I want it to be a lead-generation tool? • Who are my target audience and demography? What are my audience looking for? Will it benefit them and me? • How am I unique and different than others in my industry / market? • Am I ready to work on my website from time to time? Spend time on planning and based on your answers and thoughts structure a blueprint of the website down somewhere.
  6. 6. A TOPIC / SUBJECT • The importance of a topic / subject is required in everything we do. Knowing your topic / subject for your website will assist greatly in the designing and development of your entire site. • What will your website be based on? What will it be about? What will it be for? • Identify your niche product or service and showcase it, don’t let visitors guess what you are trying to show or do.
  8. 8. SELECTING A DOMAIN NAME • A domain name is a unique web address name that is used to direct people to your website across the World Wide Web. Deciding the right domain name can be critical to the success of a website, it does not need to be exactly the same as your business name but can be similar to it. Most Internet users remember websites by their domain names; your domain name can also affect your ranking in search engines. • Only letters, numbers, or hyphens are permitted; no underscore, exclamation marks or periods are permitted. • The name length of the domain should be kept short and memorable. • Most preference is given to .com, .net, or .org domain extensions. If you choose a .com domain name it might be worth acquiring the .net and .org ones if possible, or perhaps even getting plurals or other logical similar ones. This is not essential but might help you protect your niche and assist with future marketing plans. • A domain name can be selected based on keyword or your brand.
  9. 9. SELECTING A DOMAIN NAME • Keyword Based domains – as the name suggests, these type of domains incorporate keywords of what your site is about in them and are chosen to take advantage of search engine traffic as well as rankings. To a certain level the domain name conveys what the site is about to your visitors and also draws search engine in checking keywords utilized in your domain name which in turn assists them in deciding how to rank the domain. • Brandable domains – successful sites which are looking at creating a brand name around their business or have an out of the box brand name normally prefer completely original brand domain names. E.g..: Google, Yahoo, and Ebay. • Selecting a Keyword based domain or Brand domain is a choice to be made in accordance to your business plan and marketing budget. Once you register your domain name, you own it for a limited amount of time – usually for one year. Domain names can be renewed on annual basis or for a longer duration based on your requirement. Domain purchases give the added bonus of email addresses with the same domain (adding to both professionalism and branding).
  12. 12. WEB HOSTING • Web hosting is the service that provides you with the ability to display your website on the World Wide Web. • Using the right Operating System (OS) for your website is important. Don’t worry this is not difficult to do. Generally, you will have to choose between two basic solutions available – either Windows or Linux – the most widespread and popular operating systems around the Globe. • The main factor to consider is the programming language and scripts used during the development of your website. • Windows Hosting – If it is based on ASP, ASP.NET scripts and various Microsoft products, then Windows hosting is an evident choice. • Linux based Hosting – ensures absolute compatibility and optimal performance for web projects written using PHP, Perl, CGI, Python and some other open-source technologies.
  13. 13. WEB HOSTING • Space and flexibility for expanding – What is the minimum web hosting space you need? Most websites use less than 5MB of web space; this will vary and depend on the size of your website and its feature requirements – video clips, sound files, galleries, etc. There are different hosting space services available in the market. Some services offer 500MB space for a lesser fee than others that offer for only 30MB. It is important to keep in mind that your host must be able to expand your space as per your requirement in the future. • Speed and reliability of the servers and hardware is extremely important to avoid downtime and make sure access to your website is not slow. A site that is frequently down will lose a lot of potential visitors and will give a negative impression to visitors finding your site through search engines. Slow access will be frustrating for you also during uploading the website files. • FTP (File Transfer Protocol) Access – This is the protocol (procedure/practice) most commonly used on the Internet for sending files. You must be able to manage and modify your site with no limit to the number of site updates or to the times of access via FTP transfer. • Database Support – This is a feature which comes along with most of the hosting service packages. Database support such as Access, MySQL, Oracle is made available depending on the type of database requirement and OS selection.
  14. 14. WEB HOSTING • Technical and Customer Support should be provided from your host registrar at any point of time. • There are many free hosting services available in the market which allow you to design your page through their online site builder, this might be useful for beginners but these types of services do not give you the option to expand in future nor do they provide you with the basic facility, support and features you require. There is also a fear of free services providers closing down without any intimation. • Make sure the hosting registrar gives you direct access to your Whois records which has your contact details, your auth codes and control over your domain's DNS settings like hostname records, mail exchangers and name servers. These details help in case you plan on transferring your domain and hosting services to another registrar. • Same as a domain, once you register your web host space, you own it for a limited amount of time from the registration time – usually for one year. Renewals can be done on annual basis or for a longer duration based on your requirement.
  16. 16. TARGET AUDIENCE AND DEMOGRAPHY • Know your audience. • Know the demographic details of your audience and build the website according to their liking. • Avoid using jargon. • Present your website information clearly to your target audience. • Know your market. • Value the comments and feedback of your website visitors. • Display your existing clients/customers on your website. Everyone loves recognition.
  17. 17. COMPETITORS – not really, they are actually “Mentors”
  18. 18. COMPETITORS – NOT REALLY, THEY ARE ACTUALLY “MENTORS” • Be unique in your own way. • Use innovative, original, better designs & better quality content. • Use your competitors to learn what works for them, and what doesn’t. Don’t be hostile towards them. Instead try to befriend them and let them become your mentors. • They rule your niche at this moment which might change based on your business plan and aims. • Learn from your competitors. That does not mean read their blogs daily, or keep a watch on them day in and day out but to research what they are doing. Where is their presence, who is linking to them, what platform they are using, their online marketing presence and activities, etc.
  20. 20. ESSENTIAL DESIGN ELEMENTS • • • • • • • • • Simplicity, good structure & user-friendly portal. Clear page to page navigation. Think from the audiences’ perspective and their usability. Fancy & beauty is secondary to clarity and good content. Easy to find menus. Continuity between the pages. Avoid pop-ups as they are distracting. Minimum usage of animated graphics and flash. Graphics and flash are usually not supported by small portable devices. • Websites with portable device compatibility are high on demand.
  21. 21. ESSENTIAL DESIGN ELEMENTS • Good quality, high resolution images are always in demand. • Consistent imagery, colour theme, and font structure. • Same performance of website on various devices with different screen sizes. • Visitor responsiveness while navigating the website through various devices & network speeds is of prime importance. • Clearly displaying the purpose of the website – information, lead generation, selling of products or services. • Your seriousness about your venture is reflected in simple, uniquely created design than a from a free or paid template.
  22. 22. and Development
  23. 23. CONTENT MARKETING & DEVELOPMENT • Creating high-value generating content regularly is the key to driving traffic to the website . • Good quality content is appreciated by social media and search engines also. • Content frequency is also of great value in online marketing. • Good language and good grammar are golden rules. • Avoid using jargon and technical terms. Your website can be a learning tool for beginners also. • Express yourself through a blog and link it with your domain. It is going to remain your best branding and marketing tool.
  24. 24. Search Engines, Social Media and Online Marketing Tips for Promotion
  25. 25. TIPS FOR PROMOTING YOUR WEBSITE • Use Search Engine Optimization (SEO). It helps get traffic to your website. • Selection of potential keywords, optimization of content and images achieves search engine visibility. • Google Plus Will Grow Faster with the search benefits from Google and the increased user base. Promoted posts (+Post ads) will get your content to a larger audience than ever before. • Image driven sites continue to rise Instagram, Pinterest sites based around images are on the rise. Think of ways to incorporate images into your strategy that compliment your written context. • Video promotion and customer service continues to create significant relationships between businesses and consumers.
  26. 26. TIPS FOR PROMOTING YOUR WEBSITE • Sharing is Networking Social media sharing will be majorly used. The key is to interact with your customers directly and relevantly and be noticed. This also helps search rankings. • Marketing will be about adding value It is about how you provide value to your customer that matters. Whether it is through blogging, video, or email marketing, in order for people to stay engaged, they have to see value. • Provide your visitors with quality, informative articles. Everybody loves free information. It's the top-selling product online, so use it to your advantage. Engage in blogging as much as possible.
  27. 27. TIPS FOR PROMOTING YOUR WEBSITE • Promote your site whenever you have a chance to do it, but do not over do it (do not become a spammer). • Use Facebook, Twitter, Google+, or any other popular social platform, • Comment on other blogs related to your niche, • Get active on forums, • Guest post frequently on well established blogs, • Try to connect and find influencers in your industry, • Pay for ads if you really have to (Adwords). This will certainly lead to significant exposure of your site. It is just a matter of time before traffic starts building and you start benefiting.
  33. 33. Was this information useful? Do you need a GREAT website? Text : +91- 9850103856 | Email : amanda.b@webalbatross.com