Mr. Sharma is the Marketing Head of a large FMCG company that understands that rural India will contribute a significant portion of the next level of growth in India;
The company has launched low priced shampoo packets specifically for villagers
Mr. Sharma wants to now work with local resellers of his products to create awareness of his new shampoo in the villages as well as gather market intelligence to determine strategies for marketing new products
To create a scalable, demand-driven rural information and knowledge centre that will harness the power of Information, Communication and Technology (ICT) to provide a medium for the exchange of information and knowledge between rural communities as well as serve as a connect between rural and urban India for the economic and social empowerment of rural families.
Demand driven information on entitlements, government schemes, agriculture, weather and markets, education, employment, health, etc
Missed Call Services :
Just a missed call away: In a region where every rupee counts, villagers need not spend on calls; they can give missed calls for any information required (EX: nearest vaccination center, teacher jobs, best place to buy pesticides, sell cattle or land, fill forms etc. etc.)
Computer Training to employees. As we build infrastructure, computer training to villagers at large.
Massive awareness drives for educating villagers on service
Get feedback, understand needs, educate villagers on benefits
Development of comprehensive database
Villagers data [mobile numbers, profile, trends, needs]
Commercial services within region [shops, mechanics, electricians etc]
Aligning center based on feedback and demand collected