samsung introSamsung today owes much of its success to its Value Innovation Programme. With 6design labs staffed by 450 pe...
able to look into the future and create what’s just around the corner for therest of us.The Samsung PhilosophyAt Samsung, ...
ChangeIn today’s fast-paced global economy, change is constant and innovation iscritical to a company’s survival. As we ha...
Net Sales*            254,561.5     220.1       165.9Total Assets                391,391.9     343.7         258.7Total Li...
Samsung Electronics Held the 4th Samsung Young Design Award in ItalySamsung Electronics Introduced Samsung Galaxy Tab to U...
2009Displayed the world’s thinnest TV (6.5mm) at CESLaunched major restructuring of its businessesCooperates in creating a...
Reached the world’s first LTE terminal supply agreementDeveloped the world’s thinnest 3mm LED TV panelSamsung successfully...
Produced the first wrinkle-free steam washerSold more than 20 million cellular phones in the U.SDeveloped the worlds first...
PricingPricing also seemed to have played a significant role in Samsungs success...DistributionAlong with the launch of ne...
Consolidating Presence in DifferentMarketsTo change its brand image, Samsung decided to associate itself with globalsporte...
Korean consumer electronics giant is now reaching deeper and wider intotheIndian market, tempting consumers with technolog...
Our printer and camera businesses are also receiving positive responses in themarket and we continue to innovate in techno...
samsung top product and its competitorRumors about Samsung Galaxy S3 are getting juicier with every passing day. Withsome ...
The HTC One X begins a new phase in the history of HTC phones. Being the 1.5GHzquad-core Nvidia Tegra 3 processor Ice Crea...
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  1. 1. samsung introSamsung today owes much of its success to its Value Innovation Programme. With 6design labs staffed by 450 people it is serious about understanding what it isconsumers need long before considering the technologies required to deliverthem. It believes (and, to be fair, evidence suggests) that success in consumerelectronics can only ever be short term and there is therefore a pressing needfor continuous innovation in order to develop new technology platforms andcreate products that are first of its kind in the marketplace.Samsung spends more than $6bn on research annually. It recognises that many ofits products, such as semiconductors and flat-screens, are now basiccommodities, and its focus is on producing iconic devices for the nextgeneration as Sony’s Walkman was in the ’80s and the iPod is today. Samsung’sinnovation focus is therefore set firmly on design and, most specifically, onthe design of digital TVs. Samsung launched the R7 LCD TV in 2005 which pavedthe way for the 2007 ’Bordeaux’, a flat screen television with contoursreminiscent of a wine glass. This is Samsung’s first LCD television to sell morethan 1m units.Samsung has also turned its hand to designing slick mobile phones, teaming upwith Bang & Olufsen to produce the Serene, and most recently the Serenatahandset. Described by FHM as ’cooler than an Eskimo in an Armani anorak’ it iscertainly giving its peers a run for their money. In the third quarter of 2007Samsung’s mobile phone division overtook Motorola to gain second place in themarket and has again seen growth in handset sales reaching 14% share. Althoughstill far behind Nokia, with the increased demand for 3G handsets and its strongposition in emerging markets, Samsung expects a further growth.However, it is not all flash and glamour: Up until recently Samsung’s memorydivision was responsible for 70% of the profit but overcapacity has led to anindustry wide decline. Undaunted however, Samsung, which often makes biginvestments during downturns so that it can increase its market share and makebigger profits when the industry cycle picks up, is raising its capitalinvestment in this division. As peers cut back this is a bold move that signalsa strong confidence in the eventual upturn of the memory market. With a brandvalue now greater than Sony, it is clear that Samsung’s strategy of deliveringhigh quality products with an emphasis on design is paying off and the companyis confident of its future performance. Time and again Samsung has proved it is
  2. 2. able to look into the future and create what’s just around the corner for therest of us.The Samsung PhilosophyAt Samsung, we follow a simple business philosophy: to devote our talent andtechnology to creating superior products and services that contribute to abetter global society.Every day, our people bring this philosophy to life. Our leaders search for thebrightest talent from around the world, and give them the resources they need tobe the best at what they do. The result is that all of our products’from memorychips that help businesses store vital knowledge to mobile phones that connectpeople across continents’ have the power to enrich lives. And that’s what makinga better global society is all about.Our ValuesWe believe that living by strong values is the key to good business. At Samsung,a rigorous code of conduct and these core values are at the heart of everydecision we make.PeopleQuite simply, a company is its people. At Samsung, we’re dedicated to giving ourpeople a wealth of opportunities to reach their full potential.ExcellenceEverything we do at Samsung is driven by an unyielding passion forexcellence’and an unfaltering commitment to develop the best products andservices on the market.
  3. 3. ChangeIn today’s fast-paced global economy, change is constant and innovation iscritical to a company’s survival. As we have done for 70 years, we set oursights on the future, anticipating market needs and demands so we can steer ourcompany toward long-term success.IntegrityOperating in an ethical way is the foundation of our business. Everything we dois guided by a moral compass that ensures fairness, respect for all stakeholdersand complete transparency.Co-prosperityA business cannot be successful unless it creates prosperity and opportunity forothers. Samsung is dedicated to being a socially and environmentally responsiblecorporate citizen in every community where we operate around the globe. Vision 2020As stated in its new motto, Samsung Electronics vision for the new decade is,"Inspire the World, Create the Future."This new vision reflects Samsung Electronics’ commitment to inspiring itscommunities by leveraging Samsungs three key strengths: ’New Technology,’’Innovative Products,’ and ’Creative Solutions.’ -- and to promoting new valuefor Samsungs core networks -- Industry, Partners, and Employees. Through theseefforts, Samsung hopes to contribute to a better world and a richer experiencefor all.As part of this vision, Samsung has mapped out a specific plan of reaching $400billion in revenue and becoming one of the world’s top five brands by 2020. Tothis end, Samsung has also established three strategic approaches in itsmanagement: ’Creativity,’ ’Partnership,’ and ’Talent.’Samsung is excited about the future. As we build on our previousaccomplishments, we look forward to exploring new territories, including health,medicine, and biotechnology. Samsung is committed to being a creative leader innew markets and becoming a truly No. 1 business going forward. Samsung Profile 2011At Samsung our gaze is cast forward, beyond the next quarter or the next year,ahead into areas unknown. By charting a course toward new businesses and newchallenges, we are sowing seeds for future success. 2011 Financial HighlightsAMOUNTS IN BILLIONS WON DOLLARS EUROS
  4. 4. Net Sales* 254,561.5 220.1 165.9Total Assets 391,391.9 343.7 258.7Total Liabilitie 230,688.5 202.6 152.5Total Stockholders Equit 160,693.5 141.1 106.2Net Income* 24,497.9 21.2 16.0 Samsungs HistoryFrom its inception as a small export business in Taegu, Korea, Samsung has grownto become one of the worlds leading electronics companies, specialising indigital appliances and media, semiconductors, memory, and system integration.Today Samsungs innovative and top quality products and processes are worldrecognised. This timeline captures the major milestones in Samsungs history,showing how the company expanded its product lines and reach, grew its revenueand market share, and has followed its mission of making life better forconsumers around the world.Pioneering the Digital AgeThe digital age has brought revolutionary change ’ and opportunity ’ to globalbusiness, and Samsung has responded with advanced technologies, competitiveproducts, and constant innovation.Present - 2000 Pioneering the Digital Age2000 - 1997 Advancing the Digital Frontier1997 - 1994 Becoming a Global Force1994 - 1990 Competing in a Changing Tech World1990 - 1980 Entering the Global Marketplace1980 - 1970 Diversifying in Industries and Electronics1970 - 1938 Samsung’s BeginningsPresent20001997199419901980197019382000-Present Pioneering the Digital AgeThe digital age has brought revolutionary change ’ and opportunity ’ to globalbusiness, and Samsung has responded with advanced techno-logies, competitiveproducts, and constant innovation.At Samsung, we see every challenge as an opportunity and believe we areperfectly positioned as one of the worlds recognized leaders in the digitaltechnology industry.Our commitment to being the worlds best has won us the No.1 global market sharefor 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMAmobile phones. Looking forward, were making historic advances in research anddevelopment of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-classLCDs, mobile phones, digital appliances, and more.2010
  5. 5. Samsung Electronics Held the 4th Samsung Young Design Award in ItalySamsung Electronics Introduced Samsung Galaxy Tab to U.S. MarketSamsung Mobile Display developed flexible AMOLED panel with four times clearerWVGA resolutionSamsung Electronics honoured with 37 CES 2011 Innovation AwardsSamsung Electronics launched OMNIA 7, the first Windows Phone 7 smartphoneSamsung announced that it will establish seven social enterprises over the nextthree years to support the underprivileged inKoreaSamsung Electronics began mass producing 20nm-class, 64-gigabit 3-bit NAND flashmemorySamsung Engineering won the Sabah (Malaysia) Oil & Gas Terminal ProjectCheil Industries established the WPM (World Premier Materials) flexible displaybusiness unitSamsung Electronics held the WCG 2010 Samsung Euro Championship at IFA 2010Samsung Electronics held the ’Samsung Mobile Solutions Forum 2010’ in TaiwanSamsung’s brand value was ranked No. 19 in the world by Interbrand’s 2010 BestGlobal BrandsSamsung Electronics’ 3D LED 8000 & 7000 series TVs were selected as this year’sbest TVs by product testing magazines ’Which?’ in UK and ’Test’ in GermanySamsung Electronics won five European EISA AwardsSamsung Electronics introduced Samsung Galaxy Tab to U.S. marketSamsung Electronics’ TV won ’Product of the Year’ Award in Russia two years in arow.Samsung Electronics qualified foundry industry’s first 32nm low power High-KMetal Gate Logic Process and Design EcosystemSamsung Electronics introduced high-speed 512GB SSD utilising new toggle-modeDDR NAND memorySamsung Electronics captured five 2010 IDEA awardsSamsung Fire and Marine Insurance entered the Chinese automobile insurancemarketSamsung Electronics hosts ’Samsung Global Developer’s Day’ for the Bada platformSamsung announced that it will invest $20 billion in new projects such as ineco-friendly and health care sectors by 2020Samsung Life Insurance went public with IPO in Korean MarketSamsung Electronics launched World’s first 3D home theatreSamsung Electronics launched WAVE, the first smartphone based on Bada platformSamsung Engineering won $1.7 billion petrochemical plant contract in UAESamsung Corning Precision Glass changed company name to Samsung CorningPrecision MaterialsSamsung Mobile Display developed the World’s largest 19-inch transparent AMOLEDdisplaySamsung Electronics merged with Samsung Digital ImagingSamsung Heavy Industries won $500 Million contract for nine oil tankersSamsung Electronics announced the industry’s first multi-chip package (MCP) withPRAM ’ for use in mobile handsetsSamsung Electronics’ Android Phone ’Moment’ for the U.S won the ’Best in Show’award at 2010 CTIASamsung Electronics was awarded 2010 Green Communication AwardSamsung Electronics globally launched the World’s first ’Full HD 3D LED TV’Samsung Electronics developed industry’s first 30-nanometer-class DRAMSamsung Electronics opened its Olympic Rendezvous @ Samsung (OR@S) for theVancouver 2010 Olympic Winter GamesSamsung Electronics was ranked No. 1 in market share for French Doorrefrigerators in the U.S.Samsung Electronics committed its sponsorship with the Singapore 2010 YouthOlympic Games (Singapore 2010) as a Worldwide PartnerSamsung C&T opened Burj Khalifa, the worlds tallest buildingSamsung SDS merged with Samsung NetworksSamsung Electronics began mass producing industry’s first 3D TV panels
  6. 6. 2009Displayed the world’s thinnest TV (6.5mm) at CESLaunched major restructuring of its businessesCooperates in creating a foundry with Xilinx of the USDeveloped the world’s first 40 nanometer DRAMAnnounced its ’Blue Earth’ solar-powered phoneReleased its V-line Crystal Rose LCD TVSamsung is found No. 1 in customer loyalty for 8 years consecutively by BrandKeys of the USASamsung Digital Imaging developed an innovative hybrid digital cameraBuilt the world’s largest mobile phone as recorded in the Guinness Book of WorldRecordsReceived a ’Quality Management Award’ in MalaysiaSADI, Samsungs design school, received the most iF Concept Design Awards forits entrantsOpened ’’ for its domestic customersReceived an Excellence Award from ENERGY STAR of the USReleased the world’s thinnest Blu-ray playerIntroduced Mobile WiMax into MalaysiaReleased the world’s first full HD camcorder with a 64GB SSDSold more than 20 million full touch phones in shortest time everSamsung took up a record high market share in LCD monitorsReleased the world’s first solar -powered mobile phone in IndiaReleased the ’JET,’ its new concept full touch screen phoneReleased its 120Hz 3D monitorSamsung took the No. 1 spot in the global digital sign market for the first timeSold 500,000 units of its LED TVs in 100 days since its releaseOpened the ’visual mobile’ era with its third generation full touch HapticAMOLEDReleased the world’s first infrared video phoneBecame the first in the industry to acquire TCO 3.0 certification for itsnotebook computersAnnounced its ’Green Management’ strategyBegan mass production of the world’s first 40 nanometer DDR3 DRAMReleased the world’s thinnest watch phoneDeveloped the world’s lowest power 1GHz mobile CPU coreOpened Samsung Application Store Seller SiteAttained its most awards ever at IDEA 2009Released its strategic smart phone, the Omnia?Samsungs Yuna Haptic sold 500,000 units in record timeBecame the first in the industry to sell more than 10 million LCD TVs in thefirst half of the yearSamsung won the chairmanship of the 3GPP international standardizationassociationSold more than 5 million of its STAR full touch phones in 4 monthsSamsung’s Application Store officially openedReleased the ’Corby’ full touch phone targeted at younger usersProvided the WorldSkills Calgary 2009 Competition supportInstalled the world’s largest video wall in the USReleased the first large capacity 16kg automatic washing machine in the domesticmarketSamsungs ’Mondi’ WiMax terminal receives ’Best Product’ at the 4G AwardsEntered the top 10 list in the world’s top 100 global brandsSamsung was selected as one of the top 10 global businesses in responding toclimate changeSamsung TVs took 50% of the Iranian marketIntroduced its R&D master systemReleased the ’Giorgio Armani’ smart phoneSold more than 5 million LCD panels for notebooks per month for the first in theindustryDeveloped a 240Hz 3D LCD panelReceived the 2009 LCD TV Market Leadership AwardDeploys its brand memory card business
  7. 7. Reached the world’s first LTE terminal supply agreementDeveloped the world’s thinnest 3mm LED TV panelSamsung successfully tested WiMax global roamingSamsung’s LED TV won ’TV of the Year’ in BritainDeclared its ’Creative Company’ strategy for the next 100 yearsPassed 4 trillion won in operating profits for its 40th year of foundationIntroduced a ’Creative New Employee’ hiring systemDeveloped the world’s first 0.6mm 8 chip packageSold 10 million STAR phones in six months of its releaseAnnounced its open mobile platform, ’bada’Became the first in the industry to sell more than 4 million LCD panels for TVsper monthSupported the hosting of the WCG finalLaunched a VIP membership programSold 50 million full touch screen phones in 2 yearsSamsungs printing solutions won product of the year in the USAnnounced ’bada’ its own smart phone platformSamsung successfully commercialised its 4th generation LTE terminalRestructured its organization and appointed Gee-Sung Choi as its new CEOSales of Samsung ’Yuna Haptic’ phones broke the threshold of 1 millionBecame No. 1 in the US digital TV market for the 4th consecutive year2008Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung ElectronicsLaunched OMNIA phoneCompleted establishing TV manufactory in Russia KalugaBecame the official sponsor of 2010 Guangzhou Asian GameDeveloped the worlds first 2Gb 50 NANOSamsung takes No. 1 spot in U.S. cellphone marketOpened Global Brand PR Centre ’Samsung DlightNo.1 worldwide market share position for TVs achieved for the 9th quarter in arow2007No.1 worldwide market share position for TVs achieved for the seventh quarter ina rowDeveloped the worlds first 30nm-class 64Gb NAND Flash’ memoryBlackJack bestowed the Best Smart Phone award at CTIA in the U.S.Attained No.1 worldwide market share position for LCD for the sixth year in arow2006Developed the worlds first real double-sided LCDDeveloped the worlds first 50nm 1G DRAMUnveiled 10M pixel camera phoneLaunched "Stealth Vacuum," a vacuum cleaner with the worlds lowest level ofnoisesLaunched the worlds first Blu-Ray Disc PlayerDeveloped 1.72"Super-Reflective LCD Screen2005Developed the largest Flexible LCD PanelRanked 27th in "the Worlds Most Admired Company" of FortuneBecame the official sponsor of Chelsea, the renowned English soccer clubReleased the worlds first 7 mega pixel camera phoneDeveloped the worlds first OLED for 40" TVBecame the official sponsor of Chelsea, the renowned English soccer clubDeveloped the first-ever speech recognition phone2004
  8. 8. Produced the first wrinkle-free steam washerSold more than 20 million cellular phones in the U.SDeveloped the worlds first 60-nano 8GB NAND Flash memory chipRanked top in mobile phone sales in RussiaReleased new PDP TV featuring the highest contrast ratio in the worldDeveloped a 3rd Generation Optical Blu-Ray Disc RecorderDeveloped cellular phone chip for satellite DMB systemReleased 46" LCD TV for the first time in the world2003Samsung brand value ranked 25th in the world by InterbrandRanked 5th on the "Most Admired Electronics Company" list released by theFortune MagazineReleased the first HD DVD combo2002Development of the 54"TFT-LCD, the largest digital TV monitor in the worldLaunches PDP-TV, the slimmest in the worldLaunch of colour mobile phones in which the new concept UFB-LCD is introducedLaunched new high-definition TFT-LCD colour cellular phone2001Ranked No. 1 of worlds Top 100 IT Companies by BusinessWeekUnveils 16 Chord Progression Melody PhoneBegins Mass Production of 512Mb Flash Memory DeviceUnveils Industrys First Ultra-Slim HandsetDevelops Worlds first 40 inch TFT-LCD2000Unveils TFT-LCD with Record-breaking DefinitionLaunches PDA phoneSamsung Olympic Games Phone selected as the official mobile phone of the Sydney2000 Olympic GamesTV Phone and Watch Phone Make Guinness Book of World RecordsUnveils the Worlds Fastest Graphics Memory ChipSamsung Electronics and Yahoo! Form Strategic AllianceDevelops Unique All-in-one DVD PlayerDeveloped worlds first 512Mb DRAMDeveloped worlds first 512Mb DRAM samsung marketing stategies in india...... Product InnovationSamsungs product range in India included CTVs, audio and videoproducts,information technology products, mobile phones and home appliances(Refer ExhibitI). Its product range covered all the categories in the consumerelectronics and homeappliances. Analysts felt that the wide product range ofSamsung was one of mainreasons for its success in the Indian market. Samsungpositioned itself on thetechnology platform...
  9. 9. PricingPricing also seemed to have played a significant role in Samsungs success...DistributionAlong with the launch of new products, Samsung also consolidated itsdistributionsystem. Samsung had 18 state-level distribution offices and a directdealer interface.The direct dealer interface helped the company get quickfeedback from dealers, andenabled it to launch products according to consumerneeds... Advertising and Sales PromotionIn 1995, when Samsung entered India, it realized that Indian consumers werenotfamiliar with the company. So, in order to establish itself in the Indianconsumersmind, Samsung launched corporate advertisements highlighting itstechnologicallysuperior goods...---------------------------------------------xxxxx---------------------------------------------------We are investing aggressively in marketing to transform our company to betrulymarket driven and to establish our Samsung brand as the most trusted andpreferred brand in the market."-Jong Yong Yun, vice-chairman & CEO, Samsung Electronics, inFebruary 2003.The "Team Samsung India First" CampaignIn August 2002, Indias leading consumerelectronics player, Samsung IndiaElectronics Ltd. (Samsung) announced thesigning on of seven celebrity cricketers -Team Samsung, as its brandambassadors.In doing this, it aimed to cash in on the popularity of cricket inIndia. However, thecompanys hopes of celebrity endorsement received a setbackdue to anti-ambushmarketing clauses2, arising from ICCs agreement with some other companies.In place of the adsfeaturing the cricketers, Samsung launched its - Team Samsung.India Firstcampaign all over the country in December 2002.Said Arun Mahajan of Mudra,Samsungs ad agency, "The focus has been to evolveconcepts to do with theplayers, to promote the cause of cricket and patriotism. Thecopy of the printad read, With Team Samsung, Its India First.Samsung - The Making of a Global Brand The Making of a Global BrandIn 1993, as a first step in its globalization drive, Samsung acquired a newcorporateidentity. It changed its logo and that of the group. In the new logo,the wordsSamsung Electronics were written in white color on a blue colorbackground torepresent stability, reliability and warmth.The words SamsungElectronics were written in English so that they would be easy toread andremember worldwide. The logo was shaped elliptical representing a movingworld -symbolizing advancement and change... Product InitiativesSamsung realized that to become a global brand, it had to change the perceptionsof consumers who felt that it was an OEM player and associated its products with lowtechnology. Generally, consumers in developed markets (suchas the US) opted for Samsung when they could not afford brands such as Sony andPanasonic. To changeconsumer perceptions, Samsung decided to focus on productdesign and launchinnovative products...
  10. 10. Consolidating Presence in DifferentMarketsTo change its brand image, Samsung decided to associate itself with globalsportevents. In 1998, when Seoul hosted the Olympics, Samsung became theofficialsponsor of the wireless technology to the games. This move helped itboost its imageworldwide. In 1999, Erick Kim (Kim), a Korean American workingwith IBM, took over as the marketing head of Samsung.He focused on capturing theUS retail market for consumer electronic goods, such asTVs, washing machines andmicrowave ovens, through partnerships with US retailinggiants. Samsung enteredinto a partnership with Best Buy one of the top US retailers.Best Buy executivesconducted customer research to analyze consumer-buying behavior... Advertising and Promotional StrategiesIn 1997, Samsung launched its first corporate advertising campaign - NobelPrizeSeries. This ad was aired in nine languages across Europe, the Middle East,SouthAmerica and CIS countries. The advertisement showed a man (representing aNobelPrize Laureate) passing from one scene to another. As the man passesthroughdifferent scenes, Samsung products transform into more advanced models.Accordingto company sources, the idea was to convey the message that Samsunguses NobelPrize Laureates ideas for making its products... Beating Sony?In 2001, Samsung declared that it would beat Sony in the consumerelectronicsmarket by 2005. Kim said, "We want to beat Sony. Sony has thestrongest brandawareness; we want to be stronger than Sony by 2005." However,analysts felt that itwould be difficult for Samsung to beat Sony so soon asSamsung was regarded as anOEM player till the mid-1990s.In 2002, while Samsungwas ranked 34th with a brand value of $8.1 billion, Sony wasranked 21st with anestimated brand value of $13.90 billion. However, whileSamsungs rank had movedup from 42 in 2001, Sonys had slipped down from 20thin2001. In the third quarter of 2002, Samsung emerged as the worlds numberthree player in the mobile market, beating Siemens and Ericsson, with amarketshare of 36.4%.. Samsung Distribution NetworkWe have many premium term papers and essays on Samsung Distribution Network.Wealso have a wide variety of research papers and book reports available to youfor free. You can browse our collection of term papers or use our search engine.Samsung Distribution NetworkIts been a long while since H B Lee really relaxed. Since last February, whenhe took over in New Delhi as President and CEO of Samsung, South West Asia, the58-year-old Lee has been busy turning all Samsung strategies on their heads.The
  11. 11. Korean consumer electronics giant is now reaching deeper and wider intotheIndian market, tempting consumers with technologically advanced productsspeciallytailored to their needs.Showrooms are being brought under a commonumbrella brand and now, a newfacility may well become a manufacturing hub forSamsung worldwide. Not that Leeviews his "strategy revitalisation" effort as anattempt to change things. "What weadopted in 2007 was not really a change instrategy but an evolution of our strategy,"he insists.Surely not? Over the pastdecade, Samsung has clung to its premium positioning, with products thatemphasised design, aesthetics and cutting-edge technology and pricesthat werecommensurately higher. Until now. For the first time, it is movingdownwards, somuch so that industry observers believe Samsung may go after themasses much likeits arch rival LG Electronics did until a couple of years ago:already, Samsungflat televisions are among the cheapest in the market.Samsung India DeputyManaging Director, Ravinder Zutshi, vehemently rejects the price warrior tag,though. "Samsung is not a price warrior but today we are ascompetitively pricedas our rivals. The focus is on expansion and deeper market penetration," hesays.So, which is it? Evolutionary or radical change in strategy? Decide foryourself.Volumes do matter In 2005, Samsung introduced over 100 new productsthat were sold on the lifestyle platform. These included flat panel, LCD andplasma TVs [Get Quote], top-endrefrigerators, home theatre systems, digitalcameras and camcorders, MP3 players,notebook computers and mobile phones.At thetime, sceptics argued that growth targets based on premium products rather thanon Indias... samsung business segmentsSet BusinessThrough innovative technology, distinctive designs, and a dual focus onconvenience and value, Samsung has remained at the forefront of the digitalrevolution we helped launch. We lead the global digital marketplace bycontinually launching new products that not only meet- but also anticipate-customers demands.Our mobile phones, admired by customers around the world, enhance mobilelifestyles while meeting the diverse needs of the mobile marketplace. Weve ledthe standardization of next- generation mobile phone technologies such as MobileWiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our allianceswith phone carriers around the world.The business also comprises personal computers and MP3 players, creatingsynergies across platforms. We merge the latest mobile technology with corecomputing technology for the PC business, while mobile technologies - alsocombine with our world-leading power efficiency and design to enhance MP3 playercapabilities. Our goal is to use our leadership in technological convergence toguide the industry as it takes mobility to the next level.The TV business is a key driver in in the Samsung Set Business portfolio, alongwith the Mobile phone business. The TV business enjoys the top position in thecurrent market. LED TVs, which have shown explosive growth in the latest marketis a flagship product within the TV business. LCD TV and Monitors have alsomaintained top positions in their respective categories. We seek to sustain ourleadership through constant innovation and development in new technology such as3D.A premium brand image has powered Samsungs growth in the telecommunicationscategory. We lead the global telecommunication industry with the widest range ofmobile phones on the market today - including 3G and multimedia phones - inaddition to telecommunication systems.
  12. 12. Our printer and camera businesses are also receiving positive responses in themarket and we continue to innovate in technology to increase our competitivenessin these segments. Samsung’s Set Business also encompasses world-leading,premium home appliances that are stylishly designed, equipped with convenientdigital features, and environmentally friendly. Our lineup includesrefrigerators, air conditioners, washers, ovens, vacuum cleaners and otherappliances that are indispensable in todays households.Lastly, Samsung’s medical equipments are improving hospitals operationalefficiency and providing better clinical environment for physicians and patientsthrough highly reliable diagnostic results, and easy operations. The medicalequipment business has been designated as Samsungs future growth engine andwill create a great synergy with Samsung Electronics’ IT technologies. Thus,Samsung as a ’lifecare company’ is adding health and happiness to the lives ofmankind. Component BusinessSamsungs Component Business leads the worlds memory and LCD markets in productand technology development. Our component business is divided intosemiconductors and LCD. The Semiconductor business consists of the MemoryDivision which enjoys a global number 1 position, the System LSI Division, whichhas experienced huge growth in the market and the Storage Systems Division. In afast-paced electronic components industry, marked by intense competition andmarket volatility, clearly differentiated products from each of these divisionshave helped spur continued growth.Samsungs Memory Division designs and manufactures integrated circuits forstoring digital information. It is the market leader in dynamic random accessmemory (DRAM), static random access memory (SRAM), NAND flash memory and SolidState Drives (SSDs). In addition, the Division has been setting an aggressivepace for developing new memory devices and multichip packages, as well aspioneering fusion memories and commercialising nanotechnology.The System LSI Division designs and manufactures logic and analog integratedcircuit devices. It is comprised of 3 major areas of business concentration -mobile solutions, home & media solutions, and ASIC & foundry services. TheDivision focuses its efforts in five strategic products areas - display driverIC (DDI), CMOS image sensor (CIS), mobile application processor (AP), smart cardIC and media player SoC. System LSI holds the number one market share in DDI,Navigational AP and MP3 SoC.The Storage Systems Division is a leading producer of high-capacity, high-performance hard disk drives for notebook and desktop PCs, as well as digitalcamcorders, MP4 players and a wide range of other consumer electronics andmobile devices. Just recently, it introduced a new line-up of ultra-compact,high-capacity external hard drives. It has made significant advances in harddisk drive technologies leading to lighter, quieter and more energy-efficientdrives.Samsungs LCD business produces panels for TVs, digital information displays(DIDs), notebook PCs and desktop monitors. It is the market leader in developingnext-generation, premium products such as ultra-slim, edge-lit LED-backlit LCDpanels, and is at the forefront of creating new markets with advancements inLED-backlit panel design and 240Hz LCD technology. The Division also is leadingthe LCD industry in its transition to the 16:9 widescreen aspect ratio, as wellas in the introduction of high-value-added products such as 20-inch and largerslim-panel monitors and super-bright DID panels.
  13. 13. samsung top product and its competitorRumors about Samsung Galaxy S3 are getting juicier with every passing day. Withsome astonishing features, quad-core processors and a 12 MP camera, Galaxy S3looks so promising that the smartphone lovers believe that this will beSamsungs best device to go down in the history of smartphones.(Photo: Samsung)Samsung Galaxy S3According to latest rumors, Galaxy S3 will be released in the third quarter ofthe year. With all the rumored specs, Galaxy S3 will surely carry itspredecessors legacy and become the best Android phone in the market, believeSamsung lovers.Galaxy S3 is expected to throw a tough competition to other Android smartphonesand will also take a large bite out of Apple, which is expected to extend itsflagship iPhone version with the iPhone 5. And, as S2 also is receiving the IceCream Sandwich update within few weeks, Galaxy S3s journey to conquer thesmartphone market will not be smooth and easy.Check out the all major five competitors that might get an edge over the GalaxyS3. While phones like Motorola Droid RAZR MAXX and Lumia 900 are already in themarket, HTC One X and LG Optimus 4X HD will be released soon and iPhone 5 isstill a rumor.iPhone 5 -Speculations are rife that Apple will release its iPhone 5 later this year. Withjaw-dropping features with a bigger screen, 4G LTE and TD-SCDMA support, Applesnext generation smartphone will outshine all its competitors. Rumors alsoindicate that Apple might also introduce an amazing technology enabling the userto control a 3D interface using touch-free motion-based gestures. The iPhone isalso expected to sport an 8MP camera, 4+-inch Retina display with CorningGorilla Glass 2 protection, Waterproof Nanotech Coating, 1.2 to 1.5 GHz quad-core A6 processor with 1GB of RAM. The iPhone, as rumored, will run on Appleslatest iOS 5.1 and will have an improved Siri with a revolutionary WirelessCharging technology. If all rumors come true and the Cupertino-based tech giantlaunches iPhone 5 this year, Galaxy S3s dream of biting the share out of Applewill be a distant dream.HTC One X -
  14. 14. The HTC One X begins a new phase in the history of HTC phones. Being the 1.5GHzquad-core Nvidia Tegra 3 processor Ice Cream Sandwich smartphone, the HTC One Xis here to match all your wishes that you wanted to see coming true in asmartphone. The HTC One X sports a 4.7-inch super LCD 2 multi-touch screen witha resolution of 720 x 1280 pixels and 312 ppi pixel density and will haveCorning Gorilla Glass protection topped with a revamped version of the HTC Senseinterface, Sense 4.0. One X comes with an 8-megapixel camera with five levels ofLED flash and automatic focus and 1080p HD video capacity. And the phone willalso have a 1.3-megapixel front camera with 720p HD video shoot capacity. Butthe USP of the phone is Beats Audio and a music hub that automatically pullstogether music apps for your phone. The phone will launch soon and will be aserious obstacle in Galaxy S3s run for winning the best Android phone title.Nokia Lumia 900 - Nokia heralded in a new era in high-end smartphone with the launch of its Lumiaseries. Lumia 900 is the latest addition to Nokias Lumia family. The phone wasthe winner at the Consumer Electronics Show that took place in January this yearand was described by Chris Weber, President of Nokia in North America, asiconic, beautiful and fast. Lumia 900 is the companys first 4G Long TermEvolution (LTE) phone. The Nokia phone entices with a slim but solid built(which is of course the hallmark of Nokia design), a bright 4.3-inch AMOLEDdisplay, an 8-megapixel rear-camera with a Carl Zeiss lens, an F2.2 aperture,and a 28mm focal length and 1.4GHz processor.But the USP of the phone is its latest Microsoft Windows 7.5 Mango OS and thephone offers one-touch access to social networking sites along with some niftyfeatures like easy grouping of contacts, communication threads, InternetExplorer 9 and Xbox Live Hub. The phone gives LTE support on AT&T. What else canyou ask for from a smartphone? Lumia 900 is here to stay and give a toughcompetition to the Galaxy S3.LG Optimus 4X HD- With a 4.7-inch display that comes with 1280x720-pixel resolution and True HDIPS display, the LG phone is a gorgeous smartphone. The phone also touts IceCream Sandwich (Android 4.0) OS, Nvidia Tegra 3 1.5GHz quad-core processor with4-PLUS-1 technology, 16GB of internal memory, 1GB of RAM, LGs own UI overlay,an 8-megapixel rear camera, NFC and a 2,150mAh battery. Reports say the Koreanelectronics giant is launching the phone in Korea and the UK later this year,but ther has been no prediction for the U.S. arrival. Can this stunning LG phoneoutshine Galaxy S3? Only time will tell.Motorola Droid RAZR MAXX -A beefed-up battery, a slim design, bright display with 1.2GHz dual-coreprocessor and fast Verizon 4G/LTE data speeds - these are the winning featuresof Motorolas latest device. The phone also sports a powerful multimedia andgood security features. However, the powerful battery that lasts 21 hours (assaid by the company) is undoubtedly the USP of the phone. But, the phone isstill waiting for its Ice Cream Sandwich update, which is of course a turn-offfor many smartphone enthusiasts. Once the Motorola device receives its ICSupdate, the Galaxy S3 will have to face its scariest competitor.