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feasibility report of interior designing firm

feasibility report of interior designing firm

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TIS TIS Document Transcript

  • 1
  • PUNJAB COLLEGE OF COMMERCE PRINCILPE OF MANGEMENT SEMESTER 1 DEFENDERS SECTION A Table of content Page No.Executive summary 4Company background 4,5Mission statement 6Vision statement 6Description of business 6Product/services 6,7,8Target market 8Business location 8Business model 8,9Company performance 9Management and organization 9SWOT analysis 9,10Core competencies 10Competitive advantage 10,11Benchmarking 11Market analysis 11,12Competitor analysis 12,13Marketing goals 13Customer analysis 13,14Marketing mix (4 p‟s) 14,15Financial goals-objective-strategies 15Financial data 16,17,18,19,20Personal planning 21Recruitment 21Training 21Management development 21 2
  • Performance appraisal 21Compensation and benefits 21 3
  • EXECUTIVE SUMMARYThe name of the business is ‘‘The Inside Story’’. It is located in 341-A satellite town inGRW and 64-A fateh garh town in SIALKOT, the phone number is 111-555-111. There arefive (5) partners in TIS, who equally contribute in capital 20, 00,000 each that makes10,000,000. All members share equal profit or loss. TIS mission is to provide superiorcustomer service by open communication, including clients in every stage of designingprocess.TIS is specialized in flooring, lighting, fabrics & texture, colour/ wall-coverings, furniture.The purpose of doing this business is that it will improve the life of others, and to develop theconcept of hiring an interior designer when designing or renovating homes. Its servicesinclude on site consultation, project survey analysis, design concept, purchase deliveryinstallation. Its products includeflooring, lighting, fabrics & texture, colour/ wall-coverings,furniture.TIS have divided its customer into two categories: A & B. A includes the elite class and Bincludes upper-middle class. It generates revenue by reaching the customers, differentiatedproduct and services. TIS will charge customer the price that is acceptable for both parties.We will promote and advertise our products and services in such a way that it will catch theattention of public and they have no other way but to purchase it. Our objective is not only toprovide better services but also to increase profit. For this purpose we will hire designersfrom different countries to train our designers it will improve our outcome.TIS strengths are based on building strong relationship with suppliers, client loyaltydevelopment through good reputation. The key to success is based on providing outstandingquality, treating all customers equally, communicating with clients through website andpersonalized communication techniques.The financial goals of TIS are to achieve minimum rate of return 20% in the first year. It isexpected that company will earn net profit of 806600 in the first week, and in first year4,006,600COMPANY BACKGROUNDThe inside story is an interior designing firm. It is establish to provide interior designingservice to people who are status oriented and quality conscious. It has five (5) departmentsFlooring, Fabrics & Texture, colour/wall-coverings, Lighting, and Furniture. ITS is the onlyfirm in the GRW and SIALKOT who is providing all of these services under one roof andmanufacturing all of its products by itself.TIS has 5 partners who contribute equal amount to establish the business that is 20, 00,000that makes 10,000,000. The partners equally share profit and loss. (1/5) 4
  • The purpose of establishing TIS is that there is a need of interior designing firm in GRW andSIALKOT. People were facing a lot of problems in designing their homes. They have to go todifferent shops to select different items for their homes. TIShas solved this problem byopening an interior designing firm that provide all the important products and services underone roof. 5
  • MISSION STATEMENTTHE INSIDE STORY is an interior designing service for discerning, quality consciousclients that seek assistance in their design choice for their primary residence, vacation homesand business.TIS mission is to assure superior customer service by doing the following: • Open communication with clients. The explanation of the „„pros and cons „of different selection and design options are discussed in detail. • Include the client in every stage of the design process. • Exceed the customer‟s expectations for the project. • Maintain continuing education of the latest development and innovations in the interior design field.The total experience is provided in a way to inform, inspire, and assist people through theprocess of transforming their homes or business environment to become a unique andpersonalized expression of themselves and add to their enjoyment of that interior space.VISION STATEMENTTIS will be the face of professional interior design in GRW& SIALKOT city. We will be aresource for our member and people who seek the service of professional interior designs.We will uphold our profession to the highest standards and support legal recognition for theinterior design profession in GRW.DISCRIPTION OF BUSINESSTIS is an interior design firm located at satellite town and fateh garh town, specialized inflooring, lighting, furniture, colour/wall covering, fabrics and texture. The purpose of doingthis business is that our work improves the life of others and to develop the concept of hiringan interior designer when designing a new home or renovating an existing home. Ourlocation is 341-A satellite town GRW and 64-A fateh garh town Sialkot. It is a partnershipform of business. It has five (5) partners. Each partner contribute equal amount of money tostart the business and share equal profit or loss.SERVICE/PRODUCTTIS aim to offer high services to meet the needs of any client. • ON SITE CONSULTATION Convenient consultations service for busy home owners are offered at home and service. The consultation will include all necessary product samples for clients, thus eliminating the trouble of visiting numerous stores for different product. 6
  • • PROJECT SURVAY ANALYSIS Each site is inspected for its layout function. In depth client interviews are conducted to determine all necessary requirements of the project. This information is then analysed for design concept and space planning. • DESIGN CONCEPT The design concept can bring with treasures piece of fabric or furniture, or simple a blank page. This goal is to attain the „„look‟‟ and „„feel‟‟ a client‟s wants, from „„light and airy‟‟ to „„rich and elegant‟‟ to „„comfortable and crazy‟‟. Each project develops its own flavour from the unique selection of fabrics, furniture and finishes. • FINISHES AND FURNISHING There are many factors to consider when selecting furniture and finishes. TIS guidance helps clients make the best selection for their needs creativity. It is also applied in the selection process to create the designed look. • PURCHASE, DELIVER, INSTALATION Once final selection is made, TIS take all responsibility for coordinating the purchase, deliver, installation of the entire project. • PROJECT COORDINATION MANAGEMENT Some projects require a certain sequence of installation for maximum results. TIS coordinate all aspects of these projects to ensure smooth transition from each phase until project completion. • AFTER SALE SERVICE We will guarantee the furniture, flooring, lighting for at least 2 years.PRODUCT  FURNITURE TIS have its own workshop where all the furniture are made by the expert hired. we have wide range of designs, styles of furniture with best quality that meet the requirements of customers TIS also have section for child (from 2 to 12 years) like beds, stylish sofas etc. .for boys superman ,spider man , ben ten and for girls Barbie and other animated princess.  FLOORING We have a wide range of flooring the vinyl, tiles, rugs, hardwood, carpets, laminate etc. All of these are made by the manufacturing department of TIS.  LIGHTING We have a wide range of lamps. Bulbs, hanging globes etc. 7
  •  FABRICS AND TEXTURE We have a wide range of fabrics and texture to meet the requirements of customer.  COLOUR/ WALLCOVERINGS A huge verity of wall coverings and colour schemes are available to meet the requirements of discerning customers.TARGET MARKETTIS has a wide range of Furniture Flooring Lighting Fabrics & Texture Colour/ wall-coveringsThat full fill the needs of all customers. TIS has divided the customer into two categories:  Category A  Category BCategory A includes elite class and category B includes upper middle class. Both of thesecategories include the people who can easily afford the product and services of TIS.Industrial customers are also included in target market.BUSINESS LOCATIONOur business location is 341-A satellite town GRW.BUSINESS MODELBuilding a successful business is to learn what products and services your customer reallyneed and are willing to buy. Our concern is with both product and services. • REACHING CUSTOMER „„Build a better mouse trap and world will beat a path to your door‟‟. We will reach our customers through broadcast media, prints adds, advertising and promotional activities. • DIFFERENTIATION PRODUCT AND SERVICE As there is always competition in business world, our product and service will be different on the base of innovation, new techniques, better quality service in order to satisfy our customer • PRICING 8
  • One of the most important decision we have to make is how much we are going to charge for our product and service from the customer. We will charge customer the price that is acceptable for both parties. • SELLING Persuading customer to buy the product and service. We will promote and advertise our product and service in such a way that they catch the attention of public and they have no other way except to buy our product. • DISTRIBUTION It is different in different types of business and is different for different types of product and service. We are providing at store and online sale of our product and service. • ACHIEVING CUSTOMER SATISFACTION Profit and revenue is related to the customer satisfaction. If the customer is satisfied the business will be at success. The ultimate success or failure of a business depends on how much it helps customer to achieve their objective.COMPANY PERFORMANCEThe inside story has good performance. Our objective is to maintain financial and strategicposition. Our company has a high expertise in interior design and provides good services toclient. Our objective is not only to provide better services butalso to increase the profit.Human resources can be utilized properly with minimum cost. For this purpose we hiredesigners from other countries who will train our designers. Due to this we get betteroutcome. So the overall performance inside story can be enhanced.MANAGEMENT AND ORGANIZATIONThe management and organization of inside story is cooperative. The management teachesthe employees in the field of strategy, organization behavior, leadership, strategic formulationand motivation. The management is concerned with achieving effective performance inmeeting the goes and objectives. In carrying out their responsibility the manager must utilizehuman resources to achieve the goal. Manager expected to balance the demand in the externalenvironment. For this purpose we divide the management into department for better outcome.The inside story deal with the furniture lighting wall covering, and flooring. First departmentdeal with furniture and lighting .department collect information about the furniture andlighting and then purchased the raw material related with the furniture and lighting. Thesecond department deals with the wall covering and flooring. This department collectsinformation about these two. Supervisor supervises the activities of employees. He checks theworking of employees.SOWT ANALYSISThe following SOWT analysis captures the key strength and weakness and describeopportunities and threats facing by the inside story interior. 9
  •  STRENGHT The proven ability established excellent personalized client services. Strong relationship with supply that offer and respond to special requirements. Good referrals relationship with architects, complimentary vendors and local retailers. Client loyalty developed through a good reputation.  WEAKNESS The owner is still climbing the retail experience learning curve. Not established in a market where variety of interior design option exist. Challenges of the seasonality of the business.  OPPORTUNITIES A significant portion of over target market is desperately looking for the services interior design will offer. Strategic alliance offering sources for referrals and joint marketing activities to extend our reach. Promising activity for new home construction activity. Change in design trend can initiate home updating and there for generate sales.  THREATS Continued price pressure due to competition or the weakening market reducing contribution margins. Dramatic change in design, including furniture lighting colors and style can present challenges to keep paced with what is desired by what is expected to be a leading edge clients based. Expansion of product and services offered by the other services. Catalogue resources including comers and pottery barn with aggressively price trend setting fabric product including drapery, beddings and slip covers.CORE COMPETENCIESThe core competencies are the organization major value creating skill, capabilities andresources that determine the organization competitive weapons. The core competency ofinside story is communicating with customers in their native languages and then tailoringhigh value programs and services to meet their changing needs.COMPETITIVE ADVANTAGEThe inside story gain competitive advantage through facility and interior design. First of all we prepare with picture of room that we have design. We include references and samples of furniture, lighting, wall covering and flooring .we show this portfolio to potential clients. 10
  • The inside story network and setup business relationship with the supplier. For this purpose we connect with suppliers of furniture, lighting, wall covering and flooring. we also forming relationship with contractors, such as painters, carpenters will be beneficial for our interior design business. The inside story market and advertise business to attract clients. We advertise services by creating web sites of our business and generating business cards. We also advertise through word of mouth and email marketing. Our purpose to attract customers by providing services.BENCHMARKS We have to establish our newly business in first year . In next year increase in sales 15% at least to reach at breakeven point. In 3rd year we have to retain our existing customers satisfied and generate new customers helpful in increasing our profit margin at least 10%.MARKET ANALYSISDue to strengthening economy more home owners and businessman are exploring interiordesign to their homes and to their office‟s beauty and charm .Last year interior designingcompanies generate sales in millions .the demand for interior design services is a tremendousopportunity .TIS design is poised to take the advantage of the changes .and expect to becomea recognized name and profitable entity in the city‟s interior design market.ECONOMIC CHARACTERISTICSThe industry performs well when country experiences „good time‟ regardless of its directimpact on local economy .sales decreases when stock exchange falls and due to any uncertainconditions. Hopefully the economic condition of our country would be better which will behelpful in the growth of newly established business.KEY SUCCESS FACTORSThe primary key to success for TIS will be based on the following factors Providing the highest quality interior design consulting service. Providing the outstanding quality of furniture, fabrics and texture, flooring, colour/wall coverings, lighting. Selling highest quality products to meet the need of clients Selling specially selected products to all kinds of clients.(treating all clients equally) Communicate with our client through website and personalized communication techniques. Giving discounts on special occasions toRetain client in order generate repeated purchase.TRENDS AND OPPORTUNITIES 11
  • In our country the growth rate is increasing day by day and people are becoming statusconscious, The choice to spent their disposable income on life‟s amenities. They want tomake their home a more comfortable and attractive haven.The people belonging to elite class and upper middle class want to maintain their status andbusinessman want to decorate their offices. These factors contribute to an increased need forhome decorator, This demand is expected to be completed by the growth in market themajority of home owner spend a large percentage of their disposable income on home and ogoods within two years after buying a new house there is a positive trend in new housingactivity represent growth and opportunity for interior designing.COMPETITOR ANALYSISSTRATEGIC GROUP ANALYSISPAINT / WALL COVERINGSThere are other competitors in the paint section who are providing higher quality paints likeICI dulux, Berger paints, master paints etc.There is no specific firm that is providing the wall coverings.LIGHTINGSLightings are the most important part of home décor, that is why there are many competitorsin that firm too.FLOORINGThere are competitors in this section but no one is providing the services that we do.FABRICS AND TEXTUREThere are a number of companies that are providing the fabrics and texture services but indifferent shops and are of different brands.FURNITUREThere are some local competitors available in the market providing the furniture like ikhlakfurniture, status interiors, Bello interiors etc. but they are not registered.COMPETITIVE STRENGHT ASSESSMENTThe strength of competitors is as followings Providing the highest quality in furniture, lighting, fabrics and texture, flooring, colour/wall coverings. Selling specially selected products to those clients who make high purchases and to those who they think will need their services again. 12
  • Communicate with customers through website. Introduce special sale boosting techniques to attract customer in order to generate high purchase.MARKETING STRATEGY The marketing strategy is based on establishing” TIS”intentions as the resources of choice ofpeople in need of people in need of intention design ideas and product the more involved “do-it-yourself” and the “buy- it -yourself” client will find the consulting and guidance helpful.On the other hand the just -get-it done .client will find” TIS “success fully accomplishexactly that .all clients will find the TIS to be a resource to decorate their homes andoffices in a way that is inspiring .Our marketing strategy is based on superior quality performance in the following areas Unique consulting services. Product choices specially chosen for each individual client project overall quality of the experience and the result. Excellent client services and support regardless.CUSTOMER ANALYSISTARGET MARKETTIShas a wide range of Furniture Flooring Lighting Fabrics & Texture Colour/ wall-coveringsThat full fill the needs of all customers. TIS has divided the customer into two categories  Category A  Category BCategory A includes elite class and category B includes upper middle class. Both of thesecategories include the people who can easily afford the product and services of TIS.Industrialcustomers are also included in target market.MARKET SEGMENTATION  GEOGRAPHICAL PROFILES: TIS has selected GUJRANWALA main satellite town, model town, Wapda town and cant area also .the density is urban cities because people in urban cities are more status conscious.  DEMOGRAPHICAL PROFILES: Mostly our target market age group is 03-12 & 12-69 years ,both male and female are in the target market as in the buying behavior we have studied that male and female both contribute in the decision for the purchase brand .so the both gender would be in our target market .their income is 200000- or more. 13
  •  PSYCHOGRAPHIC PROFILE: The persons in our target market are more conscious about status, they want an image in mind of others. They have the life style to have clean and shiny room. They love their homes and want to look beautiful and neat.  BEHAVIOR PROFILE: OccasionsRedecorating of the homes Designing a brand new house User status As TIS is new in the market so our main focus is on first time usersPOSITIONINGFor the person who seeks to create a personalized and unique impression of their homes TISis the source for client oriented design service .clients will be impressed with, the servicesthey received and outcome they will enjoy unlike other interior designers such as BELLOSTATUS, SHELWOOD, .THE INSIDE STORY is a pleasant and good resources thatencourage everyone in the process of decorating their homes. TI allows the individual toparticipate in design choice to the extent they choose and realize greater value for rupees theyinvest.COMPETITIVE ADVANTAGEThe inside story gain competitive advantage through facility and interior design. First of all we prepare with picture of room that we have design. We include references and samples of furniture, lighting, wall covering and flooring .we show this portfolio to potential clients. The inside story network and setup business relationship with the supplier. For this purpose we connect with suppliers of furniture, lighting, wall covering and flooring. we also forming relationship with contractors, such as painters, carpenters will be beneficial for our interior design business. The inside story market and advertise business to attract clients. We advertise services by creating web sites of our business and generating business cards. We also advertise through word of mouth and email marketing. Our purpose to attract customers by providing services.MARKETING MIX 4P’SPRODUCT  FURNITURE TIS has its own workshop where all the furniture are made by the expert hired. we have wide range of designs, styles of furniture with best quality that meet the requirements of customers TIS also have section for child (from 2 to 12 years) like beds, stylish sofas etc. .for boys superman ,spider man , ben ten and for girls Barbie and other animated princess.  FLOORING We have a wide range of flooring the vinyl, tiles, rugs, hardwood, carpets, laminate etc.All of these are made by the manufacturing department of TIS. We are providing a huge verity under one roof. 14
  •  LIGHTING We have a wide range of lamps. bulbs, hanging globes etc.  FABRICS AND TEXTURE We have a wide range of fabrics and texture to meet the requirements of customer under one roof.  COLOUR/ WALLCOVERINGS A huge verity of wallcoverings and colour schemes are available to meet the requirements of discerning customers.PRICEProduct pricing is based on offering high value to our clients compared to others in themarket .As it is a newly established business so prices are not too much high but less thancompetitorsPOMOTIONSources of promotions include;  NEWSPAPER ADVERTISEMENT2nd page in newspaper Jung, dawn news morning edition  TELEVISION ADVERTISEMENTTIS will place add in prime home to give awareness to people about TIS in GRW city.  WEBSITEwww.theinsidestory.com  RADIOAs it is the cheapest promotional tool of advertisement .the add is play on FM 106 that willhelp to boost sale  ELECTRONIC MEDIA E-bay Olx, online sale, Facebooketc.DISTRIBUTIONThe main source of distribution is the main store of TIS .secondary basis it will be throughwebsite via e mail inquiries and or direct from site itself.FINANCIAL GOALS:The Inside story financial goals is to achieve minimum rate of return is 20% in first year itwill be increase with passage of time.OBEJECTIVES:The inside story main objects is to give services of high quality to satisfy new trends andneed e wants of consumer of elite class e upper middle class in cash.STRATEGIES:Fallowing is the sales strategies will apply on two target customs group.NEW HOME CONSTRUCTION / REMODELING:NEW home construction e remodeling projects has strong professional relationship with theTIS. Tis Meet with them directly and pitch the consultancy services. 15
  • INTERIOR DESIGN OF EXISTING HOME:Visibility with the custom basis is the most important marketing activities TIS will fallowthey will continue this service to the community to raise the visibility of the inside story.FINANCIAL DATA: SOURCES AND APPLICATION OF FUNDINGstart up funding Amount RSStart up expenses to fund 2,000,000Start up assets to fund 8,000,000Total funding required 1,0000,000ASSETS AMOUNT RS.Non cash assets from start up 2,000,000Cash required from start up 4,000,000Additional cash raised 0Cash balances on starting dates 2,000,000Total assets 8,000,000LAIBILITIES AMOUNT RS.Current barrowing 0Long term liabilities 0Account payable 0Total liabilities 0 CAPITAL PLANED INVESTMENTFATIMA RS.2,000,000NEELAM RS.2,000,000BENISH RS.2,000,000IQRA RS.2,000,000FAREEHA RS.2,000,000TOTAL Capital RS.10,000,000NOTE:We are established business in own resources not doing any barrowing from financialinstitutes. 16
  • CAPITAL EQUIPMENT AND SUPPLY LISTEXPENCES AMNOUT RS.Legal 900,000stationery 200,000brochures 400,000insurance 520,000rent 300,000Utilities at start up 250,000Office furnishing 400,000Expenses e equipment 300,000advertising 400,000Office supply 200,000tools 320,000Salaries expenses 320,000Total start up expenses 6,000,000ASSETS AMOUNT RS.Cash required 4,000,000Other current assets 2,000,000Long term assets 0Cash required 6,000,000Total assets 10,000,000DIRECT COST OF SALESITEMS 1 YEAR 2 YEAR 3 YEARRemodeling projects 800,000 900,000 1,000,000New home construction 500,000 600,000 700,000Exiting home interior‟s 900,000 1,000,000 1,000,000Total direct cost of sale 2,200,000 2,500,000 2,700,000 17
  • BALANCE SHEETBalance sheet in the following figure shows managed/balance but significantly growth of networth and a sufficiently healthy financial position. Assets 1 year 2 year 3 year Cash 4,000,000 5,000,000 6,000,000 Accounts receivable 100,000 200,000 300,000 Other current assets 100,000 200,000 300,000 Total assets 4,200,000 5,400,000 6,600,000 Long term assets: 1 year 2 year 3 year Long term assets 0 0 0 Plant/machinery 0 0 0 Total assets 4,200,000 5,400,000 6,600,000 Current liabilities: Salaries payable 500,000 600,000 700,000 Long term liabilities 0 0 0 Capital 3,000,000 4,000,000 5,000,000 Retained earning 700,000 800,000 900,000 Total liabilities 4,200,000 5,400,000 6,600,000 BREAK EVEN ANALYSISMonthly break even analysis point is approximately RS. 1,000,000. At this situation firm willearn no profit but fill incorporated fixed cost.Formula:Break even = fixed cost/price-variable costBreak even analysis Amount RS.Monthly revenue of break even assumption 1,000,000Average variable cost 10%Estimated monthly fixed cost 900,000 INCOME PROJECTION(ASSUMPTION)The financial plans depend on important assumption most of which are shown in thefollowing table as annual assumption. The monthly assumptions are including in theappendix from beginning, we recognize that collection days are critical, but not a factor wecan influence easily. At last we are planning on the problem and dealing with it. Interest rate,tax rates and personal burden are based on the consertive assumptions some of the moreimportant underlying assumption are  The ability to support a gross margin is 30% in excess of 50%. 18
  •  We assume a strong economy, without major recession.  We assume, of course, that there is no unfortunate change in the economy that would change our estimations. PRO-FORMA PROFIT AND LOSS (Three year summery) Details 1 year 2 year 3 yearsales 2,000,000 2,500,000 2,700,000Direct cost of sale 2,200,000 2,500,000 2,700,000Other operating expenses 0 0 0Total sale 2,200,000 2,750,000 2,970,000Gross margin 1,980,000 2,500,000 2,700,000% of gross margin 11% 10% 10 %EXPENSES:Pay role 960,000 1,080,000 1,200,000Sales e marketing 60,000 70,000 100,000Deprecation 24,000 24,000 24,000Leased equipment 24,000 24,000 24,000Utilities expenses 25,000 25,000 25,000insurance 30,000 30,000 30,000Rent 36,000 36,000 36,000Pay role taxes 14,400 16,200 18,000Total operating expenses 1,173,400 1,305,200 1,457,000Net worth/profit 4,006,600 5,194,800 6,243,000 CASH FLOW PROJECTION (ASSUMPTION)Cash flow projections are critical to our success.These cash flow projects are based on ourbasic assumptions and expense and revenue projections. PRO-FORMA CASH FLOW (Three year summary) Details 1 year 2 year 3 yearCash received 19
  • Cash from operationsCash sale 1,750,000 2,255,000 3,650,000Account receivable 1,250,000 2,245,000 2,350,000Subtotal cash from operation 3,000,000 4,500,000 6,000,000Additional cash receivedSale tax received 0 0 0Current borrowing 0 0 0Other liabilities 0 0 0Sale of current asset 0 0 0Sale of long term asset 0 0 0New investment received 0 0 0Subtotal cash received 3,000,000 4,500,000 6,000,000Expenditure 1 year 2 year 3 yearExpenditure from operationCash spending 520,000 825,000 950,000Bill payments 480,000 675,000 1,050,000Subtotal spent on operation 1,000,000 1,500,000 2,000,000Additional cash spendSales tax payable 0 0 0Current liability 0 0 0Long term liability 0 0 0Purchase of current asset 0 0 0Purchase of long term asset 0 0 0Dividend 0 0 0Subtotal cash spend 1,000,000 1,500,000 2,000,000Net cash flow 2,000,000 3,000,000 4,000,000Cash balance 4,000,000 5,000,000 6,000,000 20
  • PERSONNAL PLANNINGWe are FIVE partners in this business, each partner contributed equally “2000000” (20LAKH.) our investment in business is “10000000” (1 crore) each partner is entitled to equalamount of profit or loss as well.RECRUITMENT Consultants, designers, marketing and sales persons are requiredDISCRIPTIONPlan, design and furnish the interiors of homes and offices. Formulate design which ispractical aesthetic and conducive to intended purpose such as raising productivity, sellingmerchandise or improving life style. Experience Education Training Good communication skill Impressive personalityTRANINGThe inside story will provide training to its worker of all the department. the purpose of thetraining is to prepare the workers and employees to face and deal with uncertain conditions.MANAGEMENT DEVELOPMENTTOP MANAGEMENTAll types of decision are taken at top management. Top management will decide what kind ofmaterial related to fabrics and texture, paints etc will purchased how it will operate.MIDDLE MANAGEMENTDecisions of top management will be implemented on middle management. Middlemanagement makes contracts with suppliers according to the requirement.LOWER MANAGEMENTAt this level all workers of entire department came to know about their duties and thenperformed it. Customer satisfaction is their aim.PERFORMANCE APPRAISALPerformance appraisal is important for the workers. The inside story will provide it in the ofmotivation,. Incentives or benefits related to job. It may also be in the of punishment toimprove the performance.COMPENSATION AND BENEFITSThe inside story will provides compensation and benefits to its workers. It will be in the formof monitory benefits, medical allowance,travel, allowance. 21