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nestle in pakistan
 
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    nestle in pakistan nestle in pakistan Presentation Transcript

    • FINAL PRESENTATION OF COMMUNICATION AND PROFESSIONAL DEVELOPMENTGROUP NAME: DEFENDERSGROUP MEMBERS:FATIMA 06NEELAM 10BENISH 11IQRA 16FAREEHA 17
    • HISTORYHenri Nestle, born Heinrich Nestle on 10 August 1814 was a German who immigrated to Switzerland.
    • In the 1860’s Henri nestledeveloped the first condensedmilk and cereal based infant food‘‘ FARINE LACTEEHENRI NESTLE’’(a dry mixture of cow’s milk, sugar, wheatflour)
    •  1900 operating factories in the united states, Germany, Britain Spain. 1905 merger with Anglo Swiss condensed milk company. 1920’s saw nestle first expansion with chocolate .
    • Since 1996 there have been acquisitions including:San Pellegrino 1997Spillers pet food 1998Ralston Purina 2002Jenny Craig and uncle toby’s 2006Novartis medical nutrition 2007
    • LOGOThe Nestlé logo was launched byHenri Nestlé in 1868 on the basis ofthe meaning of his name in German,i.e. little nest, and of his family emblem.
    • SLOGONGOOD FOOD, GOOD LIFE
    • NESTLE WORLDWIDEOffering more than 8500brands and 10,000products.
    • Head quarter in VEVEY,Switzerland.487 factories spread over86 countries andemployees more than283000 people
    • NESTLE PAKISTANNestle started its operations in Pakistan back in 1988, byacquiring a diary company MILKPAK LTD. Butter, cream, desighee under brand name MILK PAK Juice drink under brand name FROST 1990 it start producing NIDO, Everyday, CERELAC 1991 LACTOGEN 1 & 2 1994 MILO and NESCAFE 3 in 1 1998 sweet treats (POLO) 1999 fruit drops, NESTLE PURE LIFE NESTLE fruita vitals
    • STRENGTH
    • •Strong brand name.•Socially responsible company.•Innovative .•Multinational.•Quality products.•The world’s largest processed food and Beverage Company.•Presence in almost every country.•Strong brands like Nescafe, Maggi and Cereal.•High quality and strong R&D team.•Dedicated and focused company.
    • WEAKNESS
    • • Selective investment due to uncertain economic and political conditions.• Lack of awareness among the target market.• Complex supply chain management• Subsidiaries difficult to manage.• Too much product distracts from core business
    • OPPORTUNITIES
    • • Pakistan is the 7th largest producer of milk in the world.• Credit policy can be adopted to increase sale.• Potential to expand to smaller towns and other geographies.• Expansion of product folio• Further development of global brand.• Emerging market penetration.• More health based products.
    • THREATS
    • • Global image may harm all brands if one brand fails.• New diet trends.• Immense competition from the organized as well as unorganized sector.• There is no entry barrier for new entrants.• Taste of consumer is difficult to change.• Inflation is getting higher and purchasing power of people is decreasing.
    • PRODUCT LINE
    • MARKET SHARE other 10%Unilever 30% Nestle 60%
    • CHANNEL OFCOMMUNICATION
    • INTERNAL COMMUNICATION PERFORMANCE AWARD• PROMOTION• INCREASES• EID BOUNS• FREE RITURN TICKETS• INCREASES IN SALARIS OF EMPLOYESS
    • EXTERNAL COMMUNICATION• INTERNET• ADVERTISEMENT• T.V.ADDS• RADIO• SIGNS BOARDS• NEWS PAPER• PUMPHLETS• BROUCHERS etc.
    • BRANCHES IN PAKISTANNestle in Pakistan has itsbranches in fallowing major cities.• LAHORE• ISLAMABAD• FAISALABAD• SHEIKHUPURA (factory)• KARACHI
    • EVERY DAY
    • PURE LIFE
    • NIDO
    • THANK Y OU