NESTLE WORLDWIDEOffering more than 8500brands and 10,000products.
Head quarter in VEVEY,Switzerland.487 factories spread over86 countries andemployees more than283000 people
NESTLE PAKISTANNestle started its operations in Pakistan back in 1988, byacquiring a diary company MILKPAK LTD. Butter, cream, desighee under brand name MILK PAK Juice drink under brand name FROST 1990 it start producing NIDO, Everyday, CERELAC 1991 LACTOGEN 1 & 2 1994 MILO and NESCAFE 3 in 1 1998 sweet treats (POLO) 1999 fruit drops, NESTLE PURE LIFE NESTLE fruita vitals
•Strong brand name.•Socially responsible company.•Innovative .•Multinational.•Quality products.•The world’s largest processed food and Beverage Company.•Presence in almost every country.•Strong brands like Nescafe, Maggi and Cereal.•High quality and strong R&D team.•Dedicated and focused company.
• Selective investment due to uncertain economic and political conditions.• Lack of awareness among the target market.• Complex supply chain management• Subsidiaries difficult to manage.• Too much product distracts from core business
• Pakistan is the 7th largest producer of milk in the world.• Credit policy can be adopted to increase sale.• Potential to expand to smaller towns and other geographies.• Expansion of product folio• Further development of global brand.• Emerging market penetration.• More health based products.
• Global image may harm all brands if one brand fails.• New diet trends.• Immense competition from the organized as well as unorganized sector.• There is no entry barrier for new entrants.• Taste of consumer is difficult to change.• Inflation is getting higher and purchasing power of people is decreasing.