15938 3 green product development ppt


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15938 3 green product development ppt

  1. 1.  Addresses environmental issues through product design and innovation. significant attention from customers, industries, and governments around the world. Originally proposed at the American Marketing Association first conference on ecological marketing in 1975 Businesses view the global environmental problems as business opportunities. Successful businesses not only meet the worlds needs, but anticipate them. Delivering eco-friendly, market-leading products is a key driver in today’s competitive environment. strategy to achieve cost savings through energy and waste reduction. It offer a competitive advantage to their brands .
  2. 2.  Increasing demand for oil and natural gas Increasing effects of climate change Lack of access to clean water Industrialization Usage of natural resources
  3. 3.  Delivering eco-friendly, market leading products Adoption of the software, Invention Machine Gold fire to drive their green initiative Green product development and energy programs Addressing emission and waste control
  4. 4.  Sample projects: Magnet created Siphon Flush. The toilet valve can save more than 11 million gallons of wasted water a day. Magnet credits Goldfire with accelerating time-to- market by 30 percent, cutting development costs by 65 percent. And, the Siphon Flush has 50 percent fewer parts than traditional toilet valves, making it eco- friendly. A $10B convenient foods company discovered corn-oil replacement. Shell developed next generation bio-fuel production methods leveraging sea algae. Leggett & Platt patented and developed a Semi-fold Box Spring that delivers Green impact to logistics (small compact units, when folded, are easier to ship resulting in more units per shipment, lower transportation costs, and a lower carbon footprint). JohnsonDiversey, a $3 billion specialty cleaning solutions company, is responding to the market’s demand for sustainable offerings is by using Invention Machine’s innovation software. One such offering at JonsonDiversey resulted in a sustainable and biodegradable intelligent dispensing system that generated tens of millions of dollars in revenue and continues to drive double digits growth over the last five years.
  5. 5.  Reduce / Reuse Green House Gases (GHG) Reduce Energy Consumption Reuse Resources Use Eco-Friendly Materials Reduce Product Size & Weight Save Scarce Resources like Water
  6. 6.  Promote good indoor air quality Durability, and low maintenance requirements Incorporate recycled content (post-consumer and/or post-industrial) They are made using natural and renewable resources Low "embodied energy" (the energy required to produce and transport materials) Do not contain CFCs, HCFCs or other ozone depleting substances Do not contain highly toxic compounds, and their production does not result in highly toxic by-products Obtained from local resources and manufacturers For wood or bio-based products, they employ "Sustainable Harvesting" practices Can be easily reused Can be readily recycled Biodegradable.
  7. 7. Left: Recycled cotton/polyester Latex paint can be sent to a paintinsulation and cellulose insulation recycler and reprocessed into qualityare viable alternatives to hazardous paints.fibreglass insulation. Sustainably harvested wood flooring
  8. 8.  Incorporates a broad range of activities, including product modification, changes of the production process, packaging changes, as well as modifying advertising. Environmental protection and resource conservation. Balance in division of responsibility Green marketing came into prominence in the late 1980s and early 1990s.
  9. 9.  The green products still lag the conventional products in every category. Psychological factors Price Poor positioning and distribution
  10. 10.   better understand consumer and market dynamics get the value proposition right enhance your green credibility to improve brand image   optimize the marketing mix   have realistic expectations
  11. 11.  Sustainability through energy management, environmental compliance , Lead and other hazardous substance free products, effluent control, waste management and recycling . The increasing political and social demand for a more sustainable society-affecting the way products need to be designed, manufactured, used and also disposed off. Driving sustainability by leveraging PLM for driving GREEN. Confusion in the marketplace. Marketers sometimes take advantage of this confusion, and purposely make false or exaggerated "green" claims- Green washing.
  12. 12.  According to market researcher Mintel, about 12% of the U.S. population can be identified as True Greens, 68% as Light Greens. In 1989, 67 percent of Americans stated that they were willing to pay 5-10 percent more for ecologically compatible products. 1991, environmentally conscious individuals were willing to pay between 15-20 percent more for green products. 2009, agreed to pay up to 40 percent more for a product which had been proven to be green.
  13. 13.  Environmental appeals are actually growing in number–the Energy Star label, for example, now appears on 11,000 different companies[ models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. The growing popularity of green building programs- increase demand for green products. Despite the growth in the number of green products, green marketing is on the decline as the primary sales pitch for products. A high percentage of consumers (42%) feel that environmental products don’t work as well as conventional ones. New reports, however show a growing trend towards green products.