“Fashion is a form of ugliness, so intolerable, that we have
to alter it every six months”.
• Today’s male is more fashion conscious and trendy.
• The idea of women having the right to be beautiful is now passe. Being a
trendsetter and a style icon is becoming more important as more and more
men start to pay attention to their image and look.
• Fashion is only a certain area and not the mass, not everywhere.
• Most males exude the no-fuss look and mix casual jeans or leather with
suits. Especially in informal work atmospheres.
• Men usually play it safe when it involves clothing. However, they are much
more experimental and radical when it comes to accessories.
• Fashion does not mean wearing designer clothes, accessories or anything elase. It
means possessing your own personal style. Men should create their own unique
style by wearing things that suit their body type and personality.
• One should not follow fashion blindly.
“Everything that was old is new again, however, and that applies just
as much to the vintage trends that are seeing a resurgence currently
from the 1970's and 80's as well as the bolder fashion palette.
Any quality garment that still fits should be held on to, even if it is no
longer in the spotlight, with this time-tested maxim in mind.”
A Return to Form and Substance
– A two-button suit is simply a must have for 2009
– A return to classical patterns and colours will be obvious in many collections.
– Particular attention should be paid to colour, cut, and features of garments
rather than in their largest aesthetic compositions.
The Casual Wear Blues
– Vintage clothing will see a massive resurgence in the smart casual category –
due to the fact that many men will no doubt see an opportunity to save a few
dollars by bargain shopping through second-hand boutiques and thrift stores.
– Jeans, Jeans, Jeans.
– The death of the screen-printed t-shirt as a fashionable accessory.
– Curtailing of bolder trends on the dress casual scene
• Fashion has always been a feminine fascination, but statistics from the analysts at NDP
Group Inc. show that now men are more into fashion and spending money on fashion-
forward trends than women are. With sales of men's clothing rising 0.8% and women's
falling 3.5% it is clear that men no longer hate shopping.
• More than four in five consumers agree that, today, men are more interested in
personal grooming than they used to be
• Today’s metrosexual men are willing to experiment with all kinds of designer clothes,
accessories, hairstyles and make-up which was once believed to be the domain
• Men have plunged headlong into creating a style of their own with their unique
• Today, men are ready to express themselves through their dressing style,
accessories and designer clothes. Men no longer believe fashion to be the domain of
women and are experimenting style and fashion in a big way.
• To impress women
• To dispel the fact that only women follow fashion and are conscious about how they dress.
• To emulate their favourite celebrity/model/sports personality
• To feel good about themselves
• To pick their own clothes (and not by their ladies)
• Because they are worried about appearances
• Increasingly casual workplaces
• To look young
• To be more creative with their apparels
• To fit into society
• To attract people
• To not be labelled as outdated or prehistoric
• Because fashion is more accessible and affordable now
• Because fashion is associated with modernity and creativity
• To feel superior (high class)
• To be well groomed and presentable
• Because fashion is not biased anymore. It does not have restrictions on gender anymore
Trend setters Changing
Narcissism is NOT
• Giorgio Armani Prada
• Louis Vuitton
• Calvin Klein
• Issey Miyake
• Tommy Hilfiger
• Dolce and Gabbana Louis Vuitton
• YSL Dolce & Gabbana
• Nina Ricci
“I always liked to look good, even when I was a little kid. I was given
the option (when I was a page boy) of either wearing a suit or wearing
knickerbockers and long socks and ballet shoes - and I chose the ballet
shoes and knickerbockers.”
• Finds it honourable to be called a gay icon.
– quot;Maybe its things like (the fact) I like to look after myself, I like to look smart and presentable most of the time.“
• Let’s his better half (Victoria Beckham) dress him.
• Suffers from Obssessive Compulsive Disorder
• Endorses the most sought after brands (Armani, Gillette, Police,Adidas)
There is only one common culture of Indians, irrespective of caste, creed,
and sex. You cannot put a price to Beauty. It cannot be sold.
• Fashion in India is a vibrant scene, a nascent industry and a colorful and glamorous
world where designers and models start new trends every day.
• Fashion in India is beginning to make its mark on the international scene as
accessories such as bindis, mehendi and bangles, have gained international
popularity, after being worn by fashion icons like the pop singers Madonna and
• Traditional Indian techniques of embroidery such as chikhan, crewel and zardosi,
and traditional weaves and fabrics are used by Indian designers to create Indo-
western clothing in a fusion of the best of East and West.
• In urban India the salwar kameez and the churidar kameez, are commonly work by
women and the saree is worn on formal occasions.
• Men wear kurtas and pajamas, or a sherwani for formal wear. Western wear such
as shirts and trousers are commonly worn by men across India. Jeans, T-shirts,
capris, Bermudas and various kinds of casual clothing are worn by the young and
the young at heart, who are the trendsetters of fashion in India.
• The Indian youth segment roughly estimates close to 250million (between the
ages of fifteen and twenty-five)
• The segment can be broadly divided into three categories: the Bharatiyas, the
Indians & the Inglodians
– The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC)
areas with least influence of globalization & high traditional values
– The Indians constitute 31.5% (A, B, C, D & E SEC) and have moderate global influence. They
are well aware of the global trends but rooted to the Indian family values, customs and ethos.
– The Inglodians are basically the creamy layers (A1, A SEC) and marginal (1.5% or roughly three
million) in number though they are strongly growing (70% growth rate). Inglodians are affluent
and consume most of the trendy & luxury items. Highly influenced by the western music,
food, fashion & culture yet Indian at heart and emotion.
• The priorities of Indian youth -- work, good career and a position with high
status - are reflected in their values such as endurance and entrepreneurship
• They are becoming exhibitionistic in nature. Love to showoff to differentiate
themselves from the “mass” or to connect themselves with the “better
• In overall attitude Indian youths are patriots at heart - softer, happy &
sentimental in nature
• They are a perfect blend of ethnic styling with western attitude.
• Girls feel attracted to wealth, tattoos, long hair, thrills in the opposite sex
while boys look for intelligence & overall look.
• This generation is not much into active sports (other than watching) but going
to the gym is “cool”.
• Most of them want the occupation of their own not a service. Want to be the
• Tattooing and piercing is ‘in”
• Sneakers are the most favorite shoe style along with the open toe slip-ons &
• Youth today are not very patient. They want results and FAST
• They aspire to earn a lot so that they can raise their standard of living.
• Idols keep changing. It has become more of a trend.
• Youth today are quite emotional (Taare Zameen Par) and when it comes to
attitude its more like ''DONT GIVE A DAMN TO PEOPLE AND LIVE THE WAY YOU ARE’’.
• They say they like sports like BOWLING, POLO, POOL, BILLIARDS even when they
don’t know anything about the game but CRICKET still remains everyone's
• A section of people prefer buying branded stuff but few of them still go
for flea markets.
• Youth prefer comfort over fashion like girls go cool in kurtas n loose t-
shirts in summers or simple cotton capris for guys they go for simple t-
shirt and denims
• They prefer subtle colors like white cream light blue but go for dark colors
in winters n BLACK is always IN as THE COLOUR.
• Baggy jeans are out; guys are more into slim fits and denims-slightly
tapered at the ends.
• Tees have become longer and high waist trousers are back.
• Waist coats have become more of casual attire now, classic black and
beiges are very prominent in the Indian
• CONVERSE is with everyone. Trend of flip-flops is common, but guys
generally prefer more of graphics-EdHardy like prints.
• Puffiness and spikes are in for hair styles with guys. Long hair is out. A
clean look for the “dandy” kind of guys. The other category coming under
“bollywood madness” is following the Aamir’s Ghajini look. Chopped hair
and fine lines.
• Not to forget, when we talk about the fashion conscious Indian youth, the
only thing worse being talked about is not being talked about.