“Graphic design is the paradise of
individuality, eccentricity, heresy, abnormality, hobbies
and humors.”
George Santayana
Why websites fail Part 3
Treat the web for what it is
The web isn't television, or radio, or direct marketing. Using a methodology suited to
another medium (such as television or direct marketing) is like running a text ad on
TV. You could, but why would you want to? Making use of the unique aspects of
marketing that only the web can offer will result in greater response and profit than
using any single offline method. A few marketers are finally cluing‐up to the fact that
layout and well‐chosen graphics can vastly affect your bottom line, but they are few
and far between.
Bringing the best of both worlds
Marketers and designers often do not understand how the other works. In this world
of specialism people often do not look beyond their own boundaries. Designers
design, and marketers. What each and every company needs to do is build a web
presence, and market it. After all, there is no point having a website that is all that it
can be, if no one knows about it.
Dan Whitehouse ‐ Director
NEED CREATIVE LIMITED IS REGISTERED IN ENGLAND AND WALES COMPANY NUMBER: 06637016