ONLINE MARKETING PLAN




                                      For the

                        Anderson Residence
      ...
ONLINE MARKETING PLAN OBJECTIVES




        • Reach the widest audience of potential buyers

        • Produce activity t...
YOUR HOME’S PRESENCE ON THE INTERNET
IS NOW MORE IMPORTANT




        A survey of home buyers who
        recently moved ...
32% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001




                          Source: National Associatio...
NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT


                                     ...
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions of minutes)




                                   ...
REACHING THE WIDEST AUDIENCE
      BUYERS SEARCH OUR LOCAL WEB SITE




                                                  ...
CAPTURING BUYERS ONLINE




          The more buyers we can interest, the better chance we have of finding one who
      ...
Your home gets the exposure it deserves…
                  By exposing it to millions of
   online buyers actively looking...
CAPTURING BUYERS ONLINE




                              Online Marketing Specialist


                          •   I kn...
You get the strength of a nationally
branded site, with a network of more
than 130 online newspaper real estate
sites nati...
CAPTURING BUYERS ON DOZENS OF SYNDICATED
MARKETS & ACROSS POPULAR HOME SEARCH
SITES OPENING THE DOOR TO MILLIONS OF ONLINE...
MY COMMITMENT TO YOU




     • I am accountable
     • You will see the results
     • We will work together to meet
    ...
Online Marketing Strategy
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Online Marketing Strategy

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Marketing of bank owned assets.

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  • OBJECTIVES THAT BENEFIT YOU
  • Online Marketing Strategy

    1. 1. ONLINE MARKETING PLAN For the Anderson Residence 34 Wilson Terrace Stamford, CT
    2. 2. ONLINE MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Study the results and adjust accordingly and get your a home SOLD
    3. 3. YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
    4. 4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    5. 5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2008 buyers are now here 2004: More buyers found their home on internet than from signs 2002: Internet surpassed print ads Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    6. 6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions of minutes) Your home will be on REALTOR.com® - & on multiple other online sites where consumers spend their time looking for properties Source: comScore Media Metrix January-October 2008
    7. 7. REACHING THE WIDEST AUDIENCE BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH PRINT ADS OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region.
    8. 8. CAPTURING BUYERS ONLINE The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com® The #1 National Real Estate website* & on dozens of online syndicated markets. Buyers will get: • Multiple ways to search (map, gallery, price) • Multiple photos • Neighborhood & school information *Source: comScore Media Metrix January-October 2008
    9. 9. Your home gets the exposure it deserves… By exposing it to millions of online buyers actively looking to purchase.
    10. 10. CAPTURING BUYERS ONLINE Online Marketing Specialist • I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date • My advertising position online is working 24 hours, 7 days a week bringing buyers to me
    11. 11. You get the strength of a nationally branded site, with a network of more than 130 online newspaper real estate sites nationwide. • More exposure for your property • Unlimited Photos & Virtual Tour
    12. 12. CAPTURING BUYERS ON DOZENS OF SYNDICATED MARKETS & ACROSS POPULAR HOME SEARCH SITES OPENING THE DOOR TO MILLIONS OF ONLINE BUYERS ACTIVELY LOOKING TO PURCHASE The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Priority Placement Your home receives the exposure it deserves with powerful online marketing.
    13. 13. MY COMMITMENT TO YOU • I am accountable • You will see the results • We will work together to meet your goal to sell your home at the best price and terms
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