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What on-earth-is-seo-in-2014

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In this presentation Ned reflects on how he defined SEO for a non-technical audience in April 2014, and then redefines it for a more technical audience in 2014. He places SEO into the wider inbound …

In this presentation Ned reflects on how he defined SEO for a non-technical audience in April 2014, and then redefines it for a more technical audience in 2014. He places SEO into the wider inbound marketing context, and offers a helpful infographic to help describe it.

Published in: Marketing, Technology, Business

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  • Concise and clear explication of a mysterious world populated by people in black and white hats who rule what we find on the internet.
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  • 1. cicada-online.com January 2014 @nedwells What on earth is SEO? © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 2. cicada-online.com January 2014 2 @nedwells © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 3. cicada-online.com January 2014 @nedwells So many definitions! Here’s what I said last year, to a non-technical audience: © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 4. cicada-online.com January 2014 @nedwells What is SEO? 4 © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 5. cicada-online.com January 2014 @nedwells SEO is an outcome of digital marketing. 5 Taken fromCopyright 2014 Cicada Online Ltd. All rights reserved http://www.portent.com/blog/seo/wtf-is-seo.htm ©
  • 6. cicada-online.com January 2014 @nedwells Digital marketing is… Making websites: •  Easier to find •  Easier to use •  Easier to measure 6 © Copyright 2014 Cicada Online Ltd. All rights reserved And…
  • 7. cicada-online.com January 2014 @nedwells And in 2014? …. to a more technical audience? © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 8. cicada-online.com January 2014 @nedwells On-page and off-site signals that help search engines judge the relevance and authority of a webpage There are 200+ signals. Check out these references: •  http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm •  http://backlinko.com/google-ranking-factors © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 9. cicada-online.com January 2014 @nedwells © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 10. cicada-online.com January 2014 @nedwells © Copyright 2014 Cicada Online Ltd. All rights reserved Source: http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday
  • 11. cicada-online.com January 2014 @nedwells © Copyright 2014 Cicada Online Ltd. All rights reserved
  • 12. cicada-online.com January 2014 @nedwells Thank you Ned Wells ned@cicada-online.com @nedwells cicada-online.com www.cicada-online.com © Copyright 2014 Cicada Online Ltd. All rights reserved