May email@example.com. Learn to use social media.Image credit: http://mashable.com/2013/04/12/social-media-demographic-breakdown/22
May firstname.lastname@example.orgDoing social mediaproperly means…23Being genuine…and generous
May email@example.com. Develop meaningfulmeasures for yourwebsite….And then measure regularly.24
May firstname.lastname@example.orgStatus DescriptionNeeds immediateattentionStatus concerning, butactions are underwayStatus is good, no actionrequiredHat tip: smartinsights.com• Plan• Reach• Act• Convert• EngageREDAMBERGREEN25A digital marketingmeasurement framework
May email@example.comJust to recap…Easy ways to improve yourSEO:1. Spend more time thinkingabout your customers, lesstime about search engines2. Read around the subject3. Check out the competition4. Create links between pageson your websiteHarder ways to improveyour SEO:1. Commit to writing, regularly2. Learn to do keyword research3. Learn to use social media4. Develop meaningful measuresfor your website… and thenmeasure regularly27
May firstname.lastname@example.orgNed Wells@nedwellscicada-online.comThank email@example.com
May firstname.lastname@example.orgI’m a head teacher at a secondaryschool in Wolverhampton.I’m looking for a CCTV system for myschool, and I want a reputablesuppler… perhaps with a track record ofsupplying the education sector.I wonder what I can ﬁnd online?29“”
May email@example.comOr….I work for Air Nigeria. We’re interested in the latestsecurity solutions and we’d like to buy British.I wonder who would be a good supplier in the accesscontrol / close protection / physical security sector.They’ll need experience of exporting their product,and we’d like them to have a good track record.I wonder what I can ﬁnd online?30“”
May firstname.lastname@example.org/beginners-guide-to-seoGood reading
May email@example.comFour places to ﬁnd outwhat people want:• ubersuggest.org• soovle.com• quora.com• uk.answers.yahoo.com32
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