Eight ways to optimise your website


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Eight ways to optimise your website for people and search engines. Delivered by Ned Wells at IFSEC 2013

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Eight ways to optimise your website

  1. 1. May 2013@nedwellscicada-online.comEight ways to optimiseyour website for searchengines and people.
  2. 2. May 2013@nedwellscicada-online.com2
  3. 3. May 2013@nedwellscicada-online.comWhat is SEO?3
  4. 4. May 2013@nedwellscicada-online.comSEO is an outcome ofdigital marketing.4 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm
  5. 5. May 2013@nedwellscicada-online.comDigital marketing is…Making websites:•  Easier to find•  Easier to use•  Easier to measure5
  6. 6. May 2013@nedwellscicada-online.com6 Image credit: http://www.geograph.org.uk/photo/554004 easy ways toimprove your SEO.
  7. 7. May 2013@nedwellscicada-online.com1. STOP THINKINGABOUT SEARCHENGINES7
  8. 8. May 2013@nedwellscicada-online.comA good wayto do this isby creatingcustomerpersonas….8
  9. 9. May 2013@nedwellscicada-online.com9A CCTV customer?Image credit: http://www.geograph.org.uk/photo/156889
  10. 10. May 2013@nedwellscicada-online.com10Image credit: http://news.cheapflynigeria.co.uk/air-nigeria-partners-ethiopian-airlines-to-enhance-travel-options/Access control customer?
  11. 11. May 2013@nedwellscicada-online.com2.  Read around the subject.11 Image credit: http://walrus.wr.usgs.gov/infobank/programs/html/training/IBDemo/rawjpg/ResearchLibraries.jpg
  12. 12. May 2013@nedwellscicada-online.com12www.seomoz.org/beginners-guide-to-seoSearch for‘google beginners guide to seo’
  13. 13. May 2013@nedwellscicada-online.com3. Check out the competition.13www.opensiteexplorer.org
  14. 14. May 2013@nedwellscicada-online.com14
  15. 15. May 2013@nedwellscicada-online.com15
  16. 16. May 2013@nedwellscicada-online.com4. Create linksbetweenrelatedpages onyour website.16Image credit: http://www.picturescolourlibrary.co.uk/
  17. 17. May 2013@nedwellscicada-online.comImage credit: http://scottmaydaredevil.co.uk/media/posterfmxphoto1/4 harder ways toimprove your SEO17
  18. 18. May 2013@nedwellscicada-online.com1. Commit towriting regularly.Image credit: http://www.dnainfo.com/new-york/20100520/greenwich-village/typewriters-run-dry-at-greenwich-village-writers-room18
  19. 19. May 2013@nedwellscicada-online.com2.  Learn to dokeyword research.19
  20. 20. May 2013@nedwellscicada-online.com20
  21. 21. May 2013@nedwellscicada-online.com21
  22. 22. May 2013@nedwellscicada-online.com3. Learn to use social media.Image credit: http://mashable.com/2013/04/12/social-media-demographic-breakdown/22
  23. 23. May 2013@nedwellscicada-online.comDoing social mediaproperly means…23Being genuine…and generous
  24. 24. May 2013@nedwellscicada-online.com4.  Develop meaningfulmeasures for yourwebsite….And then measure regularly.24
  25. 25. May 2013@nedwellscicada-online.comStatus DescriptionNeeds immediateattentionStatus concerning, butactions are underwayStatus is good, no actionrequiredHat tip: smartinsights.com•  Plan•  Reach•  Act•  Convert•  EngageREDAMBERGREEN25A digital marketingmeasurement framework
  26. 26. May 2013@nedwellscicada-online.com26
  27. 27. May 2013@nedwellscicada-online.comJust to recap…Easy ways to improve yourSEO:1.  Spend more time thinkingabout your customers, lesstime about search engines2.  Read around the subject3.  Check out the competition4.  Create links between pageson your websiteHarder ways to improveyour SEO:1.  Commit to writing, regularly2.  Learn to do keyword research3.  Learn to use social media4.  Develop meaningful measuresfor your website… and thenmeasure regularly27
  28. 28. May 2013@nedwellscicada-online.comwww.cicada-online.comNed Wells@nedwellscicada-online.comThank youned@cicada-online.com
  29. 29. May 2013@nedwellscicada-online.comI’m a head teacher at a secondaryschool in Wolverhampton.I’m looking for a CCTV system for myschool, and I want a reputablesuppler… perhaps with a track record ofsupplying the education sector.I wonder what I can find online?29“”
  30. 30. May 2013@nedwellscicada-online.comOr….I work for Air Nigeria. We’re interested in the latestsecurity solutions and we’d like to buy British.I wonder who would be a good supplier in the accesscontrol / close protection / physical security sector.They’ll need experience of exporting their product,and we’d like them to have a good track record.I wonder what I can find online?30“”
  31. 31. May 2013@nedwellscicada-online.com31www.seomoz.org/beginners-guide-to-seoGood reading
  32. 32. May 2013@nedwellscicada-online.comFour places to find outwhat people want:•  ubersuggest.org•  soovle.com•  quora.com•  uk.answers.yahoo.com32