MTech13: "How Crowdsourcing Can Draw Your Customers Closer and Drive New Business" - Randy Corke
Glen James – Homeless man in Boston who found and returned a backpack
containing $42,000. Subsequently, people who had never met Glen set up a
GoFundMe project and have raised $148,000 for Glen. Why is that?
Considered the father of Crowdsourcing
First one to give it a name.
Jeff Howe’s original definition of Crowdsourcing: (he was primarily
looking at technology examples like Linux and Wikipedia)
"Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined,
generally large group of people..."
Interest in Crowdsourcing has grown exponentially.
Jeff Howe’s article appears in Wired
Six week crowdsourcing engagement to seek ideas for how the mobile phone could be
used to volunteer time in five minutes or less
Program Design, platform and program management
services were provided by Chaordix for mobile volunteering.
• Over 1500 participants
• Hundreds of ideas
• Acknowledgement by the UK Prime Ministers office
Orange took the top ideas and built them into a mobile app called
“Do Some Good” which was subsequently downloaded by tens of
thousands of users who then contributed as a crowd to do some
WWF ran multiple crowdsourcing challenges inviting different, larger groups
each time. Starting with their employees and volunteers working up to a large,
open to anyone program with a corporate sponsor.