MTech13: "How Crowdsourcing Can Draw Your Customers Closer and Drive New Business" - Randy Corke

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Randy Corke, Principal and Founder of GoodCrowds, speaks about the ins and outs of Crowdsourcing and how businesses can use it to achieve greater results in their marketing efforts. www.goodcrowds.com

Randy Corke, Principal and Founder of GoodCrowds, speaks about the ins and outs of Crowdsourcing and how businesses can use it to achieve greater results in their marketing efforts. www.goodcrowds.com

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  • 1. Glen James – Homeless man in Boston who found and returned a backpack containing $42,000. Subsequently, people who had never met Glen set up a GoFundMe project and have raised $148,000 for Glen. Why is that?
  • 2. participate
  • 3. Considered the father of Crowdsourcing First one to give it a name.
  • 4. Jeff Howe’s original definition of Crowdsourcing: (he was primarily looking at technology examples like Linux and Wikipedia) "Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people..."
  • 5. Interest in Crowdsourcing has grown exponentially. Jeff Howe’s article appears in Wired
  • 6. Six week crowdsourcing engagement to seek ideas for how the mobile phone could be used to volunteer time in five minutes or less Program Design, platform and program management services were provided by Chaordix for mobile volunteering.
  • 7. Results: • Over 1500 participants • Hundreds of ideas • Acknowledgement by the UK Prime Ministers office Orange took the top ideas and built them into a mobile app called “Do Some Good” which was subsequently downloaded by tens of thousands of users who then contributed as a crowd to do some good!
  • 8. WWF ran multiple crowdsourcing challenges inviting different, larger groups each time. Starting with their employees and volunteers working up to a large, open to anyone program with a corporate sponsor.