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Science has proven that 90% of decision-making takes place in the subconscious mind. Which means that you need to know the triggers that prompt the actions you want your target to take -- the scientific secrets that get people to open, read and respond to your emails. Through this presentation, you will learn: how to write a subject line that's impossible to ignore, two ways to position your product or service for fast response, why "negative" can deliver more positive results, and much more.
This presentation was given by Nancy Harhut, Chief Creative Office (CCO) of Wilde Agency, at NEDMA's Annual Conference on May 14, 2014.
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