Your SlideShare is downloading. ×
NEDMA14: 10 Tips to Boost Facebook Advertising Performance - Britt Teravainen
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

NEDMA14: 10 Tips to Boost Facebook Advertising Performance - Britt Teravainen

124
views

Published on

This presentation was given by Britt Teravainen, a Digital Marketing Strategist at Boathouse Group, at NEDMA's Annual Conference on May 14, 2014.

This presentation was given by Britt Teravainen, a Digital Marketing Strategist at Boathouse Group, at NEDMA's Annual Conference on May 14, 2014.

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
124
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Ask – Show of hands
    who uses Facebook to advertise?
    Who uses Power Editor
    And who uses the boost button
    Facebook advertising has come along way, and there is much more to Facebook advertising than what is available via boosting. It might be faster, but advertising will be more effective if all the tools are utilized.
  • Transcript

    • 1. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 10 Tips to Boost Facebook Advertising Performance Britt Teravainen Digital Marketing Strategist Boathouse Inc @brittybap
    • 2. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Agenda 1. Facebook update 2. What it means for you 3. 10 Tips for boosting Facebook Ad Performance
    • 3. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Facebook is not dead. GROWTH of Facebook usage is slowing, but USAGE of Facebook is NOT slowing.
    • 4. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 But, it’s complicated Organic Reach is down…. 6.51%!!!!
    • 5. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 It’s hard to stand out…. • The average Facebook user has roughly 1,500 stories per day that could appear in their news feed. • Facebook surfaces about 20% of those stories. Source: Mashable
    • 6. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 And, everything keeps changing…
    • 7. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 So, what does this mean? We are frustrated and struggling with Facebook.
    • 8. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 10 Facebook tips
    • 9. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #1: Change your perspective • Facebook is a “freemium” service • It’s not a website; it’s a utility. • It’s up to you to figure it out.
    • 10. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #2: Don’t try to understand the algorithm…. • Follow the Edgeranker blog to stay up to date on all changes. • http:/edgerankchecker.com/b log/ …Just pay attention to it.
    • 11. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 For example…. • Did you know that if you tag another brand in your post, that content will now reach fans of both pages?
    • 12. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #3: Use campaigns Set up campaigns instead of boosting posts
    • 13. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #4: Always use oCPM
    • 14. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #5: Take advantage of targeting options Find fans that care and will convert
    • 15. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #6: Use Custom Audiences
    • 16. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #7: Place conversion pixels
    • 17. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #8: Go mobile • More than 70% of Facebook’s traffic comes from mobile users. • Tailor your ad for the best mobile experience when running in the mobile newsfeed. • Stick to mobile friendly CTA’s such as Like, Click, or Call
    • 18. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #9:Consider best practices • Eye catching, relevant visuals • Catchy, yet straightforward headlines • Offer value • Use the CTA button
    • 19. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #10: Test, learn, & optimize
    • 20. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Recap 1. Change your perception 2. Pay attention to the algorithm 3. Use campaigns 4. Take advantage of targeting options 5. Always use optimized CPM 6. Use custom audiences 7. Place conversion pixels 8. Run mobile specific campaigns 9. Test, Learn, and Optimize 10.Run, good ads
    • 21. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 THANK YOU