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NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
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NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers

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On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your …

On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization.

For more information on upcoming NEDMA events, visit: http://www.nedma.com/events

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Transcript

  • 1. Did You Know …<br />A Marketecture for<br />Replication and Efficiency<br />
  • 2. Did you know …Marketecture<br />
  • 3. Personalized URL (PURL): www.campaignname.com/firstlast<br />
  • 4. PURL with Business Card<br />
  • 5. The Conversation …<br />Communicating with the Channel<br />
  • 6. The Conversation…Communicating with the Channel <br />
  • 7. Partner Kit Components<br />Personalized Letter with link to Web page<br />Personalized Plaque – Partner Logo not included<br />New Program Brochure<br />Partner Program Postcards Based on Growth Stage with link to Web pages<br />Partner Program Web Pages<br />
  • 8. Custom URL: progresspartner.com/Adaco<br />Custom Content based on Growth Stage of each Partner<br />

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